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ORION · GASSED
JustFoodForDogs Last 7 days · Min $500 spend · Data via Motion
Jul 23 - Jul 29, 2026
Generated 2026-07-30 20:14 · Goal: ROAS · Stat-sig threshold: $200

Client notes · JustFoodForDogs

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History
Total spend
$78,486
analyzed subset: $29,062
Account ROAS
0.52x
Scaling CPA
$186
41 winning ads · 200 purchases
Best ROAS (creative)
18.66x
Lowest CPA (creative)
$10

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
·
ad creative
Spend$864
CPA$288
ROAS0.29x
Thumbstop0.0%
CTR2.64%
Purchases3
Fresh Dog Food Shoppers · Press, Us Vs Them Lifestyle Image with Text Competitive Advantage / Comparison
Review|Advertorial|Grapevine 2-Way JFFD vs Ollie FF Split Screen v3 MSA|MSA JFFD vs Ollie Review Frozen Version|Static|MSA
"Take 50% off your first box of my winner"
Chloe|DTC|Prospecting|New Customers|Grapevine|JFFD vs Ollie|Molly|v2
Primary text

Ever wondered which fresh dog food brand offers the best nutrition and quality? We did the homework for you! Check out our detailed comparison of Just Food for Dogs, and Ollie. Your pup will thank you!

#2
·
Spend$1,862
CPA$1,862
ROAS0.09x
Thumbstop22.4%
CTR1.91%
Purchases1
Health-Conscious Pet Parents Bold Claim Press, Stop Motion, Testimonial UGC Social Proof / Third-Party Endorsement
Review|Premium Pet Parents|GASS009_03|Business Insider Review|Chihuahua
"The Best Fresh Dog Food in 2026"
Chloe|DTC|Prospecting|New Customers|Business Insider Creative
Script (38.7s)
"I tried the number one best fresh dog food brand rated by Business Insider."

I tried the number one best fresh dog food brand rated by Business Insider. When I read that Just Food for Dogs was rated number one as the best fresh food dog brand, I had to go try it. So I got a couple bags and oh my gosh, I'm so glad I did. It's made from super fresh, human grade ingredients like chicken, rice, peas, and carrots. And they have a wide variety of foods for different diets. Plus, it's the first science-backed dog food that contains zero preservatives, additives, and growth hormone. My dog constantly licks his bowl clean every meal. I love that it's available online and in store with no subscription required. Right now, upgrade to Just Food for Dogs and take 50% off.

Primary text

Can your dog benefit from fresh food too? Find out here...

#3
·
ad creative
Spend$1,909
CPA$0
ROAS0.00x
Thumbstop0.0%
CTR1.75%
Purchases0
Pet Parents · Offer-First Banner Lifestyle Image with Text Promotional Offer / Discount
JFFD_Promo_60%_Vertical_1.0-9x16
"60% Off Your First Box"
Chloe|DTC|Prospecting|New Customers|Main Test Campaign
Primary text

Two things make us different: every recipe is 100% human-grade, and more vets recommend us than any other fresh food. Everything else · the whole ingredients, the kitchen-prepared meals, the decade of research · is what made those two things possible.

#4
·
Spend$765
CPA$383
ROAS0.51x
Thumbstop51.3%
CTR7.59%
Purchases2
Pet Parents Relatability Montage, Testimonial UGC Transparency / Visible Ingredients
Quiz|Transparency|Mktg_Whitelisted_NTH_thestadlerfam_April2026|Feeding Quiz Start Page |Chihuahua
Chloe|DTC|Prospecting|New Customers|Main Test Campaign
Script (72.8s)
"Good morning! Are you hungry? Today we are getting the fish and sweet potato recipe from Just Food for Dogs."

Good morning! Are you hungry? Today we are getting the fish and sweet potato recipe from Just Food for Dogs. Literally just see the ingredients in the food. Just super clean, super easy, and the dogs love it. Here's for Roo. Here's for Remy.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
·
Spend$707
CPA$10
ROAS18.66x
Thumbstop10.6%
CTR0.63%
Purchases73
Health-Conscious Pet Parents Question Comment Response, Greenscreen, Testimonial UGC Convenience
PLP|UGC|GASS020_05|JustFresh PLP|Video
"Travel More with JustFresh Meals"
Chloe|DTC|Retargeting|New Customers|Master Retargeting Campaign
Primary text

🐶 Traveling with your furry co-pilot this year? JustFresh is a game-changer. Now your dog can enjoy fresh meals wherever life takes you. 🎒 Pack it. Peel it. Serve it anywhere. Individual pouches of shelf-stable fresh food, made with real ingredients, and perfect for every stop along the way: at the beach, the pool, in your hotel room, and everywhere else life's adventure takes you. 🛒 Save 50% on your first autoship order.

#2
·
Spend$1,648
CPA$165
ROAS0.71x
Thumbstop29.0%
CTR2.33%
Purchases10
Health-Conscious Pet Parents Relatability POV, Testimonial, Us Vs Them UGC Freshness / Real Ingredients
Review|Advertorial|MSA_vs_Cesars_7039GVAI·V-T·C-P·P-N·H-V·Video_1|MSA JFFD vs. Cesar|Video|MSA
"Transform Your Dog's Digestion"
Chloe|DTC|Prospecting|New Customers|Grapevine|vs. Cesar|Elizabeth
Script (38.1s)
"Here's the thing that nobody tells you about Caesar dog food. It is filled with so many preservatives."

Here's the thing that nobody tells you about Caesar dog food. It is filled with so many preservatives. There's a reason our vet calls it the fast food of dog food. Since finding Just Food for Dogs, we really haven't looked back. Otis has never been happier. His coats never look shinier. His skin has never been better. They make it easy for us to bring high quality ingredients to our dog's bowl every single night. Just Food for Dogs is made with human-grade whole food ingredients and open to public kitchens, so their whole process is really transparent. We couldn't be happier for the nutrition that Otis gets on a daily basis because of their food.

Primary text

Picky eater alert! 🐾 I put Just Food For Dogs and Cesar to the test. One was devoured in seconds, one transformed his digestion. But what really shocked me? Click to find out now...

#3
·
ad creative
Spend$547
CPA$274
ROAS0.64x
Thumbstop0.0%
CTR2.72%
Purchases2
Picky Dog Owners · Us Vs Them Lifestyle Image with Text Picky Eater Solution / Palatability
Review|Advertorial|WL_Nutrish_E4406GVAI3994·V-SP·C-V·P-N· Static_2|MSA JFFD vs Rachel Ray Nutrish|Static|MSA
"Take 50% off your first box"
Chloe|DTC|Prospecting|New Customers|Grapevine|JFFD vs Nutrish|Kim
Primary text

My pup Drake and I tried Just Food For Dogs and Rachael Ray's Nutrish to find out which dog food is best! Get 50% off our winner below!

#4
·
ad creative
Spend$687
CPA$229
ROAS0.52x
Thumbstop0.0%
CTR1.51%
Purchases3
Pet Parents · Press, Us Vs Them Lifestyle Image with Text Freshness / Real Ingredients
Review|Advertorial|FF_Nutrish_E4401GVAI3994·V-E·C-V·P-F·Static_2|MSA JFFD vs Rachel Ray Nutrish|Static|MSA
"Take 50% off your first box"
Chloe|DTC|Prospecting|New Customers|Grapevine|JFFD vs Nutrish|Kim
Primary text

My pup Drake and I tried Just Food For Dogs and Rachael Ray's Nutrish to find out which dog food is best! Get 50% off our winner below!

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Health-Conscious Pet Parents
5 ads
$8,867
0.37x ROAS
Pet Parents
5 ads
$7,276
0.51x ROAS
Fresh Dog Food Shoppers
2 ads
$3,220
0.29x ROAS
Kibble Feeders
1 ads
$3,024
0.14x ROAS
Picky Dog Owners
2 ads
$1,199
0.64x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Reasons Why
1 ads
$3,507
·x ROAS
Relatability
2 ads
$2,413
0.61x ROAS
Curiosity
1 ads
$2,356
·x ROAS
Bold Claim
1 ads
$1,862
0.09x ROAS
Contrast
1 ads
$408
·x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Us Vs Them
7 ads
$10,212
0.41x ROAS
Demo
2 ads
$5,863
·x ROAS
Testimonial
4 ads
$4,684
0.43x ROAS
UGC Overlay
2 ads
$3,676
0.14x ROAS
Listicle
1 ads
$3,507
·x ROAS
Press
3 ads
$3,413
0.30x ROAS
Behind The Scenes
1 ads
$2,356
·x ROAS
Statistic
1 ads
$1,915
0.51x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Freshness / Real Ingredients
4 ads
$5,767
0.45x ROAS
Convenience
1 ads
$3,507
·x ROAS
Expert / Vet Endorsement
1 ads
$3,209
0.17x ROAS
Transparency / Visible Ingredients
2 ads
$3,121
0.51x ROAS
Science-Backed Nutrition
1 ads
$1,915
0.51x ROAS
Promotional Offer / Discount
1 ads
$1,909
·x ROAS
Social Proof / Third-Party Endorsement
1 ads
$1,862
0.09x ROAS
Picky Eater Solution / Palatability
2 ads
$1,199
0.64x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "JustFoodForDogs"
Concept 1

Vet Calls It Fast Food

📥 .docx
Premium pet parents 30-45, currently feeding mass-market kibble (Cesar / Pedigree / Blue Buffalo), bothered by vet visits and dull coat Insider Confession UGC Comparison Confession
Video Mass-market dog food is processed junk and your vet knows it
📺 Emulating this format ·

MSA JFFD vs. Cesar (Video)

Running <1d · ▶ Watch full MP4
⚠ No qualifier card on this template. Future picks must include longevity, mechanic, fit, transplant test, and category freshness. See feedback_winning_concept_qualifier.md.
Dog mom in her kitchen, holding a Cesar pouch, drops the line her vet said out loud. Walks the camera over to the JFFD packet in her fridge and shows what her dog eats now. Coat and bowl-licking proof shots in between.
👥 Talent
AgeDog mom 30-42 + her dog (medium-size mixed breed, shiny coat)
DemographicSuburban premium pet parent, casual but put-together, the kind of person who reads ingredient labels at the grocery store
LookSoft sweater or henley, hair pulled back, no makeup heavy. Kitchen apron optional. Dog wears collar but no costume.
🎒 Props & gear
  • 1x JFFD fresh pack (any flavor, kept in fridge for the reveal)
  • 1x rival Cesar pouch (talent owns or buy from grocery)
  • 1x ceramic dog bowl
  • 1x trash can lid for the throwaway beat
  • Dog treat backup for behavior
🎣 Hook variations 5 options · pick one for the shoot
1
“Here is the thing nobody tells you about Cesar dog food.”
Voice pattern Here is the thing nobody tells you about X
2
“My vet straight up told me to stop feeding Cesar.”
Voice pattern My vet straight up told me X
3
“I am the person who actually reads dog food labels and Cesar is rough.”
Voice pattern I am the person who X
4
“Did you know vets call mass market dog food the fast food of dog food?”
Voice pattern Did you know X
5
“Stop feeding your dog Cesar before you watch this.”
Voice pattern Stop X before Y
📝 Full script 5 beats · click to expand
0:00 - 0:04
HOOK
Here is the thing nobody tells you about Cesar dog food.
Visual: Talent holds Cesar pouch up to camera in her kitchen, dog sits at her feet looking up.
On-screen: Style B caption: Nobody tells you this
0:04 - 0:09
PROBLEM
It is packed with preservatives. Our vet literally calls it the fast food of dog food.
Visual: Talent turns pouch around, points at the ingredient panel, slight eye-roll.
0:09 - 0:14
REVEAL
So I switched her to Just Food For Dogs and we never went back.
Visual: Pulls JFFD fresh pack from the fridge, sets it on the counter next to the Cesar pouch.
0:14 - 0:20
PROOF
Her coat is shinier, she has more energy, and she licks the bowl every single time.
Visual: Cut to dog eating from ceramic bowl, slow lick on the side. Close on the coat in good light.
On-screen: Style B caption: Bowl licker, every meal
0:20 - 0:25
CTA
Check it out. They are giving 50% off your first box right now.
Visual: Talent back on camera, dog on lap, holds the JFFD pack toward camera.
On-screen: Style B caption: 50% off · link in bio

MSA JFFD vs. Cesar (video, 38s) ran $1648 at 0.71x ROAS, $165 CPA, 10 purchases. Best ROAS in the 7d window above $1500 spend. The vet-quote frame is doing the heavy lifting because it externalizes the accusation. We extend that with a stronger visual: holding the rival pouch on camera.

🎬 Production notes

Single talent + one dog, warehouse kitchen dressed as a real home kitchen. Shoot on iPhone, talent props phone on kitchen island. ~25 second runtime. One location day.

Source winners (2)
  • MSA JFFD vs. Cesar ($1648 / 0.71x / 10 purch)
  • Grapevine 2-Way JFFD vs Ollie split-screen static ($4833 / 0.56x / 21 purch)
Concept 2

Business Insider Made Me Buy It

📥 .docx
Cautious researcher pet parent 35-50, reads reviews before buying anything, skeptical of brand claims, trusts third-party press Authority Citation Authority Endorsement UGC
Video Independent press named JFFD the number 1 fresh dog food brand and that is the only reason I tried it
📺 Emulating this format ·

Business Insider Review (Premium Pet Parents)

Running <1d · ▶ Watch full MP4
⚠ No qualifier card on this template. Future picks must include longevity, mechanic, fit, transplant test, and category freshness. See feedback_winning_concept_qualifier.md.
Dog parent in living room with small dog on lap. Scrolls phone showing the actual Business Insider article. Pivots to her own kitchen with the JFFD pack, shows the dog reaction in real time.
👥 Talent
AgeDog parent 35-48 + small dog (Chihuahua or similar, sits on lap)
DemographicResearcher type, looks like she alphabetizes her spice rack. Could be a school administrator or a project manager. Calm, measured speech.
LookSoft cardigan, reading glasses pushed up, neat ponytail. Living room couch with a throw blanket. Dog wears collar, no costume.
🎒 Props & gear
  • 1x JFFD fresh pack
  • 1x ceramic dog bowl
  • Printed screenshot of the Business Insider article (or have it loaded on her phone)
  • Throw blanket on the couch
🎣 Hook variations 5 options · pick one for the shoot
1
“I tried the number one fresh dog food brand according to Business Insider.”
Voice pattern I tried the #1 X according to Y
2
“Business Insider named one fresh dog food brand the best so obviously I had to try it.”
Voice pattern Business Insider named X so I had to try it
3
“I do not trust brand claims, I trust press reviews, and this one made me pull the trigger.”
Voice pattern I do not trust X, I trust Y
4
“Three different reviewers picked the same fresh dog food brand so I gave in.”
Voice pattern X different people picked the same Y
5
“If Business Insider is calling it the best fresh dog food, I am at least going to look.”
Voice pattern If X is calling it Y, I am at least going to Z
📝 Full script 5 beats · click to expand
0:00 - 0:04
HOOK
I tried the number one fresh dog food brand according to Business Insider.
Visual: Talent on couch with dog in her lap, holds her phone up showing the article headline.
On-screen: Style A caption: Business Insider named it #1
0:04 - 0:10
SETUP
And honestly, that is the only reason I tried it. I do not trust brand claims, I trust press.
Visual: Pinch-zooms into the article on her phone. Dog yawns.
0:10 - 0:16
CREDIBILITY
So I ordered a couple bags. Human grade ingredients, no preservatives, no growth hormone.
Visual: Cut to her kitchen counter. JFFD pack opened, she points at the visible chicken, rice, peas, carrots.
On-screen: Style A caption: Chicken · rice · peas · carrots
0:16 - 0:22
PROOF
Then I gave it to her. And she licks the bowl every single meal now.
Visual: Dog at the ceramic bowl, full-on lick. Pull back to show the empty bowl.
0:22 - 0:28
CTA
By the way, they are running 50% off your first box right now. Check it out.
Visual: Back on couch, dog on lap, holds the JFFD pack.
On-screen: Style A caption: 50% off · first box

Business Insider Review video did $4803 at #2 spend rank in 7d with 1.78% CTR. The third-party authority frame outperformed self-claims. We double down with a tighter version that puts the article on screen.

🎬 Production notes

Single talent + one small dog, warehouse living room dressed as a real living room. Shoot on iPhone. ~28 seconds. One location day.

Source winners (2)
  • GASS009_03 Business Insider Review video ($4803 / 1.78% CTR)
  • Business Insider 30d cumulative ($6017)
Concept 3

Come Watch The Chefs Cook It

📥 .docx
Transparency-driven dog parents 28-42, label readers, wary of factory food, drawn to anything they can verify with their eyes Insider Look / Behind The Curtain Behind-the-Scenes Transparency UGC
Video You can literally watch them cook your dog's food. No other dog food brand will let you do that.
📺 Emulating this format ·

MSA Come With Me NYC (DTC) Izabela

Running <1d · ▶ Watch full MP4
⚠ No qualifier card on this template. Future picks must include longevity, mechanic, fit, transplant test, and category freshness. See feedback_winning_concept_qualifier.md.
Dog parent narrates a kitchen reveal. Camera on her preparing dog meal at home. She talks about the JFFD kitchens where she went and watched chefs cook the food with real ingredients. Ends on dog eating.
👥 Talent
AgeDog parent 28-40 + her dog (any breed, lap-size to medium)
DemographicHealth-conscious type, the kind who reads the ingredient list at the cafe. Bright, curious energy.
LookLinen apron over a fitted tee, hair in a clip, kitchen-tested wardrobe. Dog has a clean collar.
🎒 Props & gear
  • 1x JFFD fresh pack opened on counter
  • 1x ceramic dog bowl
  • 1x cutting board
  • Real ingredients on the counter: a piece of chicken, a few peas, a carrot, a scoop of rice
🎣 Hook variations 5 options · pick one for the shoot
1
“Transparency is really important to me so I went to the kitchen where they cook my dog's food.”
Voice pattern X is important to me so I did Y
2
“You can actually walk into the kitchen where they make this dog food.”
Voice pattern You can actually X
3
“No other dog food brand will let you watch them cook it. This one will.”
Voice pattern No other X will let you Y. This one will.
4
“I asked to see exactly how my dog's food is made and they let me come watch.”
Voice pattern I asked to see X and they let me
5
“Most dog food comes from a factory. Mine comes from a kitchen.”
Voice pattern Most X comes from Y. Mine comes from Z.
📝 Full script 5 beats · click to expand
0:00 - 0:04
HOOK
Transparency is really important to me. So I went to the kitchen where they actually cook my dog's food.
Visual: Talent on camera at her kitchen island, dog sits at her feet. Holds the JFFD pack up briefly.
On-screen: Style B caption: I went to see them cook it
0:04 - 0:10
SETUP
And honestly, watching chefs use real ingredients in front of me changed how I think about dog food.
Visual: Cuts to her counter with chicken, peas, carrots visible. Slow pan.
0:10 - 0:16
CREDIBILITY
No factory line, no powder, no preservatives. They gently cook it like a regular meal.
Visual: She scoops JFFD from the pack into the ceramic bowl. Soft handheld.
On-screen: Style B caption: Gently cooked · no preservatives
0:16 - 0:21
DEMONSTRATION
By the time it gets to my dog's bowl, it still looks like food.
Visual: Bowl on the floor, dog walks up and starts eating. Hold on her tail wagging.
0:21 - 0:26
CTA
Check it out, 50% off your first box.
Visual: Back on talent, dog mid-chew behind her.
On-screen: Style B caption: 50% off · first box

Stadler Whitelist video ($2965 at 6.2% CTR, highest CTR over $1k in 7d) and the Izabela NYC Kitchen video both pull on the same belief: I can see it cooked. We extend with a stronger demo loop.

🎬 Production notes

Single talent + one dog. Warehouse kitchen dressed as a real home kitchen with morning light. Shoot on iPhone. ~26 seconds. One location day.

Source winners (2)
  • Mktg_Whitelisted_NTH_thestadlerfam ($2965 / 6.2% CTR)
  • MSA Come With Me NYC Izabela ($5373 30d / top-8 thumbstop)
Concept 4

Real Food, Real Reset

📥 .docx
Dog parents 30-45 whose dog has hit a plateau, picky eating, low energy, or weight creep on regular kibble Reframe / Category Disruption Transformation UGC
Video This is not dog food. It is real food, for dogs. The switch resets your dog.
📺 Emulating this format ·

GASS042-04 Quiz Advertorial

Running <1d · ▶ Watch full MP4
⚠ No qualifier card on this template. Future picks must include longevity, mechanic, fit, transplant test, and category freshness. See feedback_winning_concept_qualifier.md.
Dog parent in kitchen sets up the comparison: same food, same mealtime, no excitement. Then a clean cut to her topping the kibble with JFFD and the dog reacting differently. Ends on energy and weight callouts.
👥 Talent
AgeDog parent 30-42 + her dog (medium breed, eats with enthusiasm)
DemographicWorking pet parent, slightly tired but loves her dog hard. Genuine speech, not polished.
LookSweatshirt and jeans, dog hair on her shoulder allowed. Kitchen counter with a real coffee mug nearby.
🎒 Props & gear
  • 1x bag of regular kibble (talent's own brand)
  • 1x JFFD fresh pack
  • 1x ceramic dog bowl
  • 1x scoop
🎣 Hook variations 5 options · pick one for the shoot
1
“This is not dog food. It is real food, for dogs.”
Voice pattern This is not X. It is Y.
2
“My dog was bored of her kibble and the fix was so dumb easy.”
Voice pattern My dog was X and the fix was Y
3
“I did not switch her food, I just topped it. Her whole vibe changed.”
Voice pattern I did not X, I just Y. Z changed.
4
“Two scoops of this on top of her regular food and she actually wants to eat now.”
Voice pattern X of this and Y now
5
“If your dog walks away from her bowl, it is not her, it is the food.”
Voice pattern If your X does Y, it is not them, it is Z
📝 Full script 5 beats · click to expand
0:00 - 0:04
HOOK
This is not dog food. It is real food, for dogs.
Visual: Talent at kitchen island, holds JFFD pack and the kibble bag side by side. Dog watches.
On-screen: Style A caption: Real food. For dogs.
0:04 - 0:10
PROBLEM
We were stuck in a routine. Same kibble, same mealtime, zero excitement.
Visual: Pours kibble into the bowl. Dog sniffs and walks away. Hold on the un-eaten bowl.
0:10 - 0:16
REVEAL
Then I started topping her food with Just Food For Dogs. So easy.
Visual: Scoops JFFD on top of the kibble. Stirs.
On-screen: Style A caption: Just top her bowl
0:16 - 0:21
PROOF
And suddenly mealtime is her favorite part of the day. Her energy is up, she is leaner.
Visual: Dog charges the bowl, eats with intent. Cut to her on a walk, brighter coat.
On-screen: Style A caption: Bowl gone in 30 seconds
0:21 - 0:25
CTA
Check it out. 50% off your first box. Start her reset today.
Visual: Talent on camera, dog satisfied, pack held up.
On-screen: Style A caption: 50% off · reset her bowl

GASS042-04 video did $1590 in 7d (top-5 spend) at 2.3% CTR. The topper-not-replacement reframe lowers the switch cost. We rewrite with clearer purchase intent.

🎬 Production notes

Single talent + one dog. Warehouse kitchen dressed as a real home kitchen. Shoot on iPhone. ~25 seconds. One location day.

Source winners (2)
  • GASS042-04 Quiz Advertorial ($1590 / 2.3% CTR)
  • MSA JFFD vs. Cesar (the change everything frame)
Concept 5

Good Morning, Fish And Sweet Potato

📥 .docx
Multi-dog households 28-42, pet parents who treat feeding time as a love language, the are you hungry crowd Slice-of-Life Opener Slice-of-Life Morning Routine UGC
Video Mealtime is the best part of your dog's day. Make it deserve that.
📺 Emulating this format ·

Stadler Family Whitelist (Transparency)

Running <1d · ▶ Watch full MP4
⚠ No qualifier card on this template. Future picks must include longevity, mechanic, fit, transplant test, and category freshness. See feedback_winning_concept_qualifier.md.
Dog parent does her morning feeding routine on camera. Greets the dog, opens the JFFD pack, talks the dog through the recipe, ends with the dog eating. Casual, warm, native to the feed.
👥 Talent
AgeDog parent 28-40 + her dog (any breed; small-to-medium reads best on phone)
DemographicWarm energy, talks to her dog like a person. Could be a teacher, a nurse, a stay-at-home mom. Not over-styled.
LookPajamas or a soft sweatshirt, hair down, morning light through a window. Dog wears nothing special.
🎒 Props & gear
  • 1x JFFD fresh pack (fish and sweet potato recipe ideally)
  • 1x ceramic dog bowl
  • 1x scoop or spoon
  • Coffee mug for the morning vibe
🎣 Hook variations 5 options · pick one for the shoot
1
“Good morning. Are you hungry?”
Voice pattern Good morning. Are you X?
2
“Come do the morning feed with me and the dogs.”
Voice pattern Come X with me
3
“This is my favorite five minutes of the day.”
Voice pattern This is my favorite X of the day
4
“Today we are doing the fish and sweet potato recipe and she already knows.”
Voice pattern Today we are doing X and Y already knows
5
“POV your dog gets fresh food for the first time.”
Voice pattern POV your X gets Y for the first time
📝 Full script 5 beats · click to expand
0:00 - 0:03
HOOK
Good morning. Are you hungry?
Visual: Talent on camera in pjs, holds the JFFD pack up. Dog wags tail at her feet.
On-screen: Style B caption: Morning routine · feeding the dogs
0:03 - 0:08
SETUP
Today we are doing the fish and sweet potato from Just Food For Dogs.
Visual: Tears open the pack, shows the contents to the dog. Slow pan to the bowl.
0:08 - 0:14
CREDIBILITY
And you can literally see the ingredients. Super clean, super easy, she loves it.
Visual: Scoops into the ceramic bowl. Pulls a single fleck of sweet potato into camera.
On-screen: Style B caption: You can see what's in it
0:14 - 0:20
PAYOFF
Here you go. Good girl.
Visual: Sets the bowl down. Dog eats with intent. Hold on the eating shot.
0:20 - 0:22
CTA
Check it out. 50% off your first box.
Visual: Talent crouched next to the eating dog, holds the pack at dog level.
On-screen: Style B caption: 50% off · link in bio

Stadler whitelist ran $2965 in 7d at 6.2% CTR. The morning-routine cadence and naming the recipe out loud is the load-bearing element. We rebuild with one dog, less footage, tighter beats.

🎬 Production notes

Single talent + one dog. Warehouse kitchen dressed as a real home kitchen with strong morning window light. Shoot on iPhone. ~22 seconds. One location day.

Source winners (2)
  • Mktg_Whitelisted_NTH_thestadlerfam ($2965 / 6.2% CTR)
  • MSA Come With Me NYC Izabela (kitchen tour frame)

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Review|Kitchens|MSA_CWM_NYC… Review|Advertorial|MSA JFFD… +32.7pp
Hook
Review|Kitchens|MSA_CWM_NYC_Izabela_E18509GVAI·V-T·C-B·P-N·Video_6|MSA Come With Me NYC (DTC) Izabela|Cavapoo|MSA
TS 60.1%
“Transparency is really important to me and I love that they don't hide anything like nutrition information, ingredients, or pricing.”
Body
Review|Advertorial|MSA JFFD vs Ollie_2057GVST_Video_Refresh_2|MSA JFFD vs Ollie Review Frozen Version|Video|MSA
TS 27.3% 100% 75.7% CTR 2.63% CVR 3.57% ROAS 5.35x
#2 Quiz|Transparency|Mktg_Whit… PLP|UGC|GASS020_05|JustFres… +42.2pp
Hook
Quiz|Transparency|Mktg_Whitelisted_NTH_thestadlerfam_April2026|Feeding Quiz Start Page |Chihuahua
TS 51.5%
“Good morning! Are you hungry? Today we are getting the fish and sweet potato recipe from Just Food for Dogs.”
Body
PLP|UGC|GASS020_05|JustFresh PLP|Video
TS 9.2% 100% 6.0% CTR 0.64% CVR 36.48% ROAS 28.00x
#3 LP|Promotional|Non CA Store… LP|Icon_podcast-ad-my-dog-e… +8.7pp
Hook
LP|Promotional|Non CA Stores|50% Off Opt-In Page|Video5
TS 46.3%
(no transcript · capture the first 3 seconds visually)
Body
LP|Icon_podcast-ad-my-dog-eats-organic|LL LP Quiz
TS 37.6% 100% 7.1% CTR 10.24% CVR 0.00% ROAS 0.05x
#4 Quiz|UGC|UGC_oski_the_pug|N… Quiz|Transparency|Mktg_Whit… +10.2pp
Hook
Quiz|UGC|UGC_oski_the_pug|New Feeding Calculator Start Page|Video
TS 41.4%
(no transcript · capture the first 3 seconds visually)
Body
Quiz|Transparency|Mktg_Whitelisted_NTH_KeepingFinn_April2026|Feeding Quiz Start Page |Labrador Retriever
TS 31.1% 100% 15.0% CTR 3.00% CVR 0.10% ROAS 0.06x
#5 Quiz|Kitchens|GASS101-01|Fe… Quiz|Transparency|Mktg_Whit… +19.2pp
Hook
Quiz|Kitchens|GASS101-01|Feeding Quiz Start Page |Mixed
TS 41.1%
(no transcript · capture the first 3 seconds visually)
Body
Quiz|Transparency|Mktg_Whitelisted_Olia_TransparencyApril2026|Feeding Quiz Start Page |Mixed
TS 21.9% 100% 22.2% CTR 2.04% CVR 0.00% ROAS 0.00x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 Review|Advertorial|WL_LA_Kitchen_Refresh_5149GVAI·V-SF·C-B·I-W·P-N·H-N·Video_3|MSA Come With Me to the JFFD Kitchen (LA version) |Video|MSA $0 $2,356 0.00x 49.4% ·
2 Review|Advertorial|FF_Nutrish_E4401GVAI3994·V-E·C-V·P-F·Static_2|MSA JFFD vs Rachel Ray Nutrish|Static|MSA $229 $687 0.52x 0.0% ·
3 Review|Advertorial|WL_Nutrish_E4406GVAI3994·V-SP·C-V·P-N· Static_2|MSA JFFD vs Rachel Ray Nutrish|Static|MSA $274 $547 0.64x 0.0% ·
4 Review|Advertorial|Grapevine 3-Way Blue Buffalo Hills 3 Color Pastel v16|MSA JFFD vs. Blue Buffalo vs. Hills|Static|MSA $802 $3,209 0.17x 0.0% ·
5 Review|Premium Pet Parents|GASS009_03|Business Insider Review|Chihuahua $1,862 $1,862 0.09x 22.4% ·
6 Quiz|Kitchens|GASS101-01|Feeding Quiz Start Page |Mixed $0 $1,748 0.00x 39.8% ·
7 Review|Advertorial|MSA_vs_Cesars_E8901GVAI4449·V-SP·C-SP·P-N·Static_8|MSA JFFD vs. Cesar|Static|MSA $535 $535 0.11x 0.0% ·
8 Quiz|Transparency|Mktg_Whitelisted_NTH_thestadlerfam_April2026|Feeding Quiz Start Page |Chihuahua $383 $765 0.51x 51.3% ·
9 Review|Advertorial|FF_Nutrish_E4403GVAI3994·V-SI·C-V·P-N·Static_4|MSA JFFD vs Rachel Ray Nutrish|Static|MSA $756 $3,024 0.14x 0.0% ·