JustFoodForDogs

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.

Spend$68

CPA$68

ROAS0.15x

Thumbstop22.4%

CTR1.29%

Purchases1

Health-Conscious Pet Parents Bold Claim Press, Stop Motion, Testimonial UGC Social Proof / Third-Party Endorsement

Review|Premium Pet Parents|GASS009_03|Business Insider Review|Chihuahua

"The Best Fresh Dog Food in 2026"

Chloe|DTC|Prospecting|New Customers|Business Insider Creative

Script (38.7s)

"I tried the number one best fresh dog food brand rated by Business Insider."

I tried the number one best fresh dog food brand rated by Business Insider. When I read that Just Food for Dogs was rated number one as the best fresh food dog brand, I had to go try it. So I got a couple bags and oh my gosh, I'm so glad I did. It's made from super fresh, human grade ingredients like chicken, rice, peas, and carrots. And they have a wide variety of foods for different diets. Plus, it's the first science-backed dog food that contains zero preservatives, additives, and growth hormone. My dog constantly licks his bowl clean every meal. I love that it's available online and in store with no subscription required. Right now, upgrade to Just Food for Dogs and take 50% off.

Primary text

Can your dog benefit from fresh food too? Find out here...

Spend$360

CPA$0

ROAS0.00x

Thumbstop0.0%

CTR5.72%

Purchases0

Health-Conscious Pet Parents · Us Vs Them Product Image with Text Expert / Vet Endorsement

"Just Food For Dogs vs. Blue Buffalo vs. Hill Science Diet"

Primary text

I only want the best for my pup Tater Tot, so I (a registered dietitian nutritionist) tried 3 different dog food brands: Just Food for Dogs, Blue Buffalo, and Hill Science Diet! Discover our winner and get 50% off! 👇

Spend$1,982

CPA$90

ROAS1.26x

Thumbstop0.0%

CTR1.74%

Purchases22

Fresh Dog Food Shoppers · Press, Us Vs Them Lifestyle Image with Text Competitive Advantage / Comparison

"Take 50% off your first box of my winner"

Primary text

Ever wondered which fresh dog food brand offers the best nutrition and quality? We did the homework for you! Check out our detailed comparison of Just Food for Dogs, and Ollie. Your pup will thank you!

Spend$4,718

CPA$0

ROAS0.00x

Thumbstop0.0%

CTR1.68%

Purchases0

Pet Parents · Offer-First Banner Lifestyle Image with Text Promotional Offer / Discount

JFFD_Promo_60%_Vertical_1.0-9x16

"60% Off Your First Box"

Chloe|DTC|Prospecting|New Customers|Main Test Campaign

Primary text

Two things make us different: every recipe is 100% human-grade, and more vets recommend us than any other fresh food. Everything else · the whole ingredients, the kitchen-prepared meals, the decade of research · is what made those two things possible.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.

Spend$614

CPA$36

ROAS6.06x

Thumbstop26.7%

CTR2.81%

Purchases17

Health-Conscious Pet Parents Contrast Us Vs Them UGC Transparency / Visible Ingredients

"Take 50% off your first box of my winner"

Primary text

I wanted the best for my dog · so I tried Just Food for Dogs and Ollie. 🐾 Here’s which one delivered on quality and nutrition! 🦴

Spend$1,982

CPA$90

ROAS1.26x

Thumbstop0.0%

CTR1.74%

Purchases22

Fresh Dog Food Shoppers · Press, Us Vs Them Lifestyle Image with Text Competitive Advantage / Comparison

"Take 50% off your first box of my winner"

Primary text

Spend$983

CPA$140

ROAS0.88x

Thumbstop0.0%

CTR1.57%

Purchases7

Pet Parents · Us Vs Them Lifestyle Image with Text Competitive Advantage / Comparison

"Take 50% off your first box of my winner"

Primary text

I wanted the best for my dog · so I tried Just Food for Dogs and Ollie. 🐾 Here’s which one delivered on quality and nutrition! 🦴

Spend$1,949

CPA$195

ROAS0.60x

Thumbstop29.9%

CTR2.24%

Purchases10

Health-Conscious Pet Parents Relatability POV, Testimonial, Us Vs Them UGC Freshness / Real Ingredients

"Transform Your Dog's Digestion"

Script (38.1s)

"Here's the thing that nobody tells you about Caesar dog food. It is filled with so many preservatives."

Here's the thing that nobody tells you about Caesar dog food. It is filled with so many preservatives. There's a reason our vet calls it the fast food of dog food. Since finding Just Food for Dogs, we really haven't looked back. Otis has never been happier. His coats never look shinier. His skin has never been better. They make it easy for us to bring high quality ingredients to our dog's bowl every single night. Just Food for Dogs is made with human-grade whole food ingredients and open to public kitchens, so their whole process is really transparent. We couldn't be happier for the nutrition that Otis gets on a daily basis because of their food.

Primary text

Picky eater alert! 🐾 I put Just Food For Dogs and Cesar to the test. One was devoured in seconds, one transformed his digestion. But what really shocked me? Click to find out now...

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.

Pet Parents

5 ads

$8,072

0.20x ROAS

Health-Conscious Pet Parents

5 ads

$5,394

0.25x ROAS

Picky Dog Owners

2 ads

$3,645

0.12x ROAS

Kibble Feeders

1 ads

$2,359

0.15x ROAS

Fresh Dog Food Shoppers

2 ads

$2,187

1.26x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.

Relatability

1 ads

$1,508

·x ROAS

Reasons Why

1 ads

$1,489

0.02x ROAS

Confession

1 ads

$210

·x ROAS

Curiosity

1 ads

$205

·x ROAS

Bold Claim

1 ads

$68

0.15x ROAS

Social Proof

1 ads

$34

·x ROAS

🎬 Visual formats working

How the winning ads are framed visually.

Us Vs Them

5 ads

$6,843

0.49x ROAS

Offer-First Banner

1 ads

$4,718

·x ROAS

UGC Overlay

2 ads

$4,184

0.11x ROAS

Statistic

1 ads

$3,535

0.46x ROAS

Press

3 ads

$2,373

0.59x ROAS

Testimonial

4 ads

$1,820

0.15x ROAS

Demo

2 ads

$1,694

0.02x ROAS

Montage

1 ads

$1,508

·x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.

Science-Backed Nutrition

2 ads

$4,757

0.30x ROAS

Promotional Offer / Discount

1 ads

$4,718

·x ROAS

Picky Eater Solution / Palatability

2 ads

$3,645

0.12x ROAS

Freshness / Real Ingredients

2 ads

$2,682

0.26x ROAS

Competitive Advantage / Comparison

1 ads

$1,982

1.26x ROAS

Transparency / Visible Ingredients

3 ads

$1,922

·x ROAS

Convenience

1 ads

$1,489

0.02x ROAS

Expert / Vet Endorsement

1 ads

$360

·x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

Steering / context (optional)

Featured SKUs (optional, per brand)

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.

Concept format (optional)

Inspiration sources

/generate-scripts "JustFoodForDogs"

No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.

Negative prompt (what to exclude) · optional, applied as DO NOT include:

G › ▭ ◆

4/4

Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).

#1 Review|Kitchens|MSA_CWM_NYC… → Review|Advertorial|MSA JFFD… +32.7pp

Hook

TS 60.1%

“Transparency is really important to me and I love that they don't hide anything like nutrition information, ingredients, or pricing.”

Body

TS 27.3% 100% 75.7% CTR 2.63% CVR 3.57% ROAS 5.35x

Hook

Quiz|Transparency|Mktg_Whitelisted_NTH_thestadlerfam_April2026|Feeding Quiz Start Page |Chihuahua

TS 51.5%

“Good morning! Are you hungry? Today we are getting the fish and sweet potato recipe from Just Food for Dogs.”

Body

PLP|UGC|GASS020_05|JustFresh PLP|Video

TS 9.2% 100% 6.0% CTR 0.64% CVR 36.48% ROAS 28.00x

#3 LP|Promotional|Non CA Store… → LP|Icon_podcast-ad-my-dog-e… +8.7pp

Hook

LP|Promotional|Non CA Stores|50% Off Opt-In Page|Video5

TS 46.3%

(no transcript · capture the first 3 seconds visually)

Body

LP|Icon_podcast-ad-my-dog-eats-organic|LL LP Quiz

TS 37.6% 100% 7.1% CTR 10.24% CVR 0.00% ROAS 0.05x

Hook

Quiz|UGC|UGC_oski_the_pug|New Feeding Calculator Start Page|Video

TS 41.4%

(no transcript · capture the first 3 seconds visually)

Body

Quiz|Transparency|Mktg_Whitelisted_NTH_KeepingFinn_April2026|Feeding Quiz Start Page |Labrador Retriever

TS 31.1% 100% 15.0% CTR 3.00% CVR 0.10% ROAS 0.06x

Hook

Quiz|Kitchens|GASS101-01|Feeding Quiz Start Page |Mixed

TS 41.1%

(no transcript · capture the first 3 seconds visually)

Body

Quiz|Transparency|Mktg_Whitelisted_Olia_TransparencyApril2026|Feeding Quiz Start Page |Mixed

TS 21.9% 100% 22.2% CTR 2.04% CVR 0.00% ROAS 0.00x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.

#	Ad name	CPA	Spend	ROAS	Thumbstop	Persona
1	Review\|Advertorial\|JFFD vs Ollie_E815GVST_Refresh_2\|MSA JFFD vs Ollie Review Frozen Version\|Static\|MSA	$1,222	$1,222	0.15x	0.0%	·
2	Quiz\|Kitchens\|GASS101-01\|Feeding Quiz Start Page \|Mixed	$0	$829	0.00x	41.6%	·

Ad name

CPA

Spend

ROAS

Thumbstop

Persona

$1,222

0.15x

0.0%

Quiz|Kitchens|GASS101-01|Feeding Quiz Start Page |Mixed

$829

0.00x

41.6%

Client notes · JustFoodForDogs

🏆 Top Winners by Spend Min $500 spend

⚡ Efficiency Winners Sorted by ROAS

🎯 Action Items · Next Week's Plan

👥 Personas working

🎣 Hook tactics working

🎬 Visual formats working

💬 Messaging themes working

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

🖼️ Static images to ship next

🔁 Hook swaps to test last 30 days

🔍 New opportunities no data yet 🪄 Find opportunities

🔪 Kill candidates Highest CPA, ROAS < 2x

🔍 New opportunities no data yet