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ORION · GASSED
JustFoodForDogs Last 90 days (lifetime) · Min $500 spend · Data via Motion
Feb 13May 13, 2026
Generated 2026-05-14 14:11 · Goal: ROAS · Stat-sig threshold: $200

Client notes — JustFoodForDogs

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$1,291,630
analyzed subset: $263,583
Account ROAS
0.42x
Scaling CPA
$252
367 winning ads · 3461 purchases
Best ROAS (creative)
11.10x
Lowest CPA (creative)
$15

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
Spend$1,606
CPA$0
ROAS0.00x
Thumbstop31.0%
CTR1.42%
Purchases0
Pet Parents Listicle Behind The Scenes, Celebrity Hybrid Expert / Vet Endorsement
Quiz|Influencer|JFFD_Bethenny_ShortVideo_4|Feeding Quiz Start Page |Video
"50% Off Your First Box"
Chloe|Marketing|Conversions|ATC|San Diego|MarketTest
Primary text

I don’t do fake — not with people, and not with my dogs. Biggy and Smallz get real, human-grade food from JustFoodForDogs. It’s fresh, smells amazing, and right now your first box is 50% off. Go get it.

#2
Spend$9,871
CPA$15
ROAS11.10x
Thumbstop17.1%
CTR0.92%
Purchases667
Health-Conscious Pet Parents Question Comment Response, Greenscreen, Testimonial UGC Convenience
PLP|UGC|GASS020_05|JustFresh PLP|Video
"Travel More with JustFresh Meals"
Chloe|DTC|Retargeting|New Customers|Master Retargeting Campaign
Primary text

🐶 Traveling with your furry co-pilot this year? JustFresh is a game-changer. Now your dog can enjoy fresh meals wherever life takes you. 🎒 Pack it. Peel it. Serve it anywhere. Individual pouches of shelf-stable fresh food, made with real ingredients, and perfect for every stop along the way: at the beach, the pool, in your hotel room, and everywhere else life's adventure takes you. 🛒 Save 50% on your first autoship order.

#3
Spend$8,897
CPA$1,483
ROAS0.06x
Thumbstop40.1%
CTR2.36%
Purchases6
Pet Parents Relatability Celebrity UGC Emotional Connection / Love Reciprocity
Quiz|Just Food For Dogs x Bethenny_CTA50|Feeding Quiz Start Page
"50% Off Your First Box"
Chloe|DTC|Prospecting|MultipleConversions
Primary text

If you’re investing in fresh, invest in the gold standard. ✨ Formulated by veterinarians. Proven through feeding trials.

#4
ad creative
Spend$18,650
CPA$3,730
ROAS0.05x
Thumbstop0.0%
CTR7.09%
Purchases5
Picky Dog Owners Text Message Text Only Picky Eater Solution / Palatability
Quiz|Need State|SMS Style Picky Eating|Feeding Quiz Start Page
"50% Off Your First Box"
Chloe|DTC|Traffic|LP Views
Primary text

Ultra-processed is ordinary Fresh is intentional. ✨ Whole-food recipes, meticulously formulated by veterinarians for dogs who live exceptionally well.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
Spend$9,871
CPA$15
ROAS11.10x
Thumbstop17.1%
CTR0.92%
Purchases667
Health-Conscious Pet Parents Question Comment Response, Greenscreen, Testimonial UGC Convenience
PLP|UGC|GASS020_05|JustFresh PLP|Video
"Travel More with JustFresh Meals"
Chloe|DTC|Retargeting|New Customers|Master Retargeting Campaign
Primary text

🐶 Traveling with your furry co-pilot this year? JustFresh is a game-changer. Now your dog can enjoy fresh meals wherever life takes you. 🎒 Pack it. Peel it. Serve it anywhere. Individual pouches of shelf-stable fresh food, made with real ingredients, and perfect for every stop along the way: at the beach, the pool, in your hotel room, and everywhere else life's adventure takes you. 🛒 Save 50% on your first autoship order.

#2
ad creative
Spend$7,934
CPA$132
ROAS0.99x
Thumbstop0.0%
CTR1.32%
Purchases60
Pet Parents Press Lifestyle Image with Text Social Proof / Third-Party Endorsement
Review|Advertorial|Business Insider Comparison Article Screenshot|Business Insider 2024 Review|Static
"The Best Fresh Dog Food in 2026"
Chloe|DTC|Prospecting|New Customers|Business Insider Creative
Primary text

Can your dog benefit from fresh food too? Find out here...

#3
Spend$12,266
CPA$148
ROAS0.93x
Thumbstop22.6%
CTR4.48%
Purchases83
Health-Conscious Pet Parents Question Behind The Scenes, Testimonial UGC Transparency / Visible Ingredients
Advertorial|MSA_CWM_NYC_Izabela_E13551GVAI·V-T·C-B·P-N·H-V·CTA2_Video_3|MSA Come With Me NYC v2|Video|MSA
"Take 50% Off TODAY"
Chloe|DTC|Prospecting|New Customers|Grapevine|CWM JFFD Kitchen
Primary text

New Yorkers, this one's for you! 👨‍🍳 Ever seen your dog’s food cooked like gourmet meals? I have – and now I’m hooked! Get 50% off your first purchase and see the magic happen!

#4
ad creative
Spend$11,693
CPA$183
ROAS0.82x
Thumbstop0.3%
CTR1.12%
Purchases64
None Press Text Only Social Proof / Third-Party Endorsement
Review|Advertorial|Business Insider Badge Find Out|Business Insider 2024 Review|Static
"The Best Fresh Dog Food in 2026"
Chloe|DTC|Prospecting|New Customers|Business Insider Creative
Primary text

Can your dog benefit from fresh food too? Find out here...

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Senior Dog Owners
2 ads
$31,093
0.03x ROAS
Health-Conscious Pet Parents
5 ads
$31,029
2.86x ROAS
Pet Parents
7 ads
$30,474
0.21x ROAS
Picky Dog Owners
1 ads
$18,650
0.05x ROAS
None
1 ads
$1,440
—x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Storytelling
2 ads
$13,874
0.01x ROAS
Confession
2 ads
$11,412
0.44x ROAS
Question
1 ads
$9,871
11.10x ROAS
Relatability
1 ads
$8,897
0.06x ROAS
Contrarian
1 ads
$5,599
0.01x ROAS
Explainer
1 ads
$4,415
0.22x ROAS
Listicle
1 ads
$1,606
—x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Demo
3 ads
$22,464
0.29x ROAS
Text Message
1 ads
$18,650
0.05x ROAS
Split Screen
1 ads
$17,972
0.02x ROAS
Collage
1 ads
$13,121
0.04x ROAS
UGC Overlay
1 ads
$13,121
0.04x ROAS
Testimonial
2 ads
$12,693
11.10x ROAS
Behind The Scenes
3 ads
$11,620
0.11x ROAS
Cinematic B-Roll
1 ads
$11,145
0.10x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Holistic Health & Longevity
2 ads
$29,117
0.06x ROAS
Picky Eater Solution / Palatability
1 ads
$18,650
0.05x ROAS
Human Grade Quality
4 ads
$16,882
0.01x ROAS
Weight Management
1 ads
$13,121
0.04x ROAS
Convenience
2 ads
$10,138
5.94x ROAS
Emotional Connection / Love Reciprocity
1 ads
$8,897
0.06x ROAS
Transparency / Visible Ingredients
1 ads
$4,415
0.22x ROAS
Expert / Vet Endorsement
2 ads
$3,046
—x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "JustFoodForDogs"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Review|Kitchens|MSA_CWM_NYC… Review|Advertorial|MSA_JFFD… +35.3pp
Hook
Review|Kitchens|MSA_CWM_NYC_Izabela_E18509GVAI·V-T·C-B·P-N·Video_6|MSA Come With Me NYC (DTC) Izabela|Cavapoo|MSA
TS 60.1%
(no transcript — capture the first 3 seconds visually)
Body
Review|Advertorial|MSA_JFFD vs Ollie_6745GVAI·V-SF·C-B·I-T·P-M·H-N·_Video_8|MSA JFFD vs Ollie Review Frozen Version|Static|MSA
TS 24.8% 100% 25.1% CTR 1.90% CVR 1.19% ROAS 0.42x
#2 Quiz|JFFD Kitchens|Mktg_Whi… Review|JFFD Kitchens|MSA_CW… +14.5pp
Hook
Quiz|JFFD Kitchens|Mktg_Whitelisted_UCG_TheFitnessMarshall_KitchenVisit_Mar2026|Feeding Quiz Start Page
TS 51.7%
(no transcript — capture the first 3 seconds visually)
Body
Review|JFFD Kitchens|MSA_CWM_NYC_Izabela_E13553GVAI·V-SF·C-B·P-N·H-V·CTA2_Video_1|MSA Come With Me NYC (DTC) Izabela|Cavapoo|MSA
TS 37.1% 100% 15.3% CTR 7.43% CVR 0.00% ROAS 0.00x
#3 Review|JFFD Kitchens|MSA_CW… LP|Icon_podcast-ad-my-dog-e… +7.1pp
Hook
Review|JFFD Kitchens|MSA_CWM_NYC_Izabela_E13551GVAI·V-T·C-B·P-N·H-V·CTA2_Video_3|MSA Come With Me NYC (DTC) Izabela|Cavapoo|MSA
TS 43.8%
(no transcript — capture the first 3 seconds visually)
Body
LP|Icon_podcast-ad-my-dog-eats-organic|LL LP Quiz
TS 36.7% 100% 6.6% CTR 10.24% CVR 0.00% ROAS 0.05x
#4 LP|Trends|GASS045-02|LL LP … Quiz|Advertorial|GASS037-05… +15.0pp
Hook
LP|Trends|GASS045-02|LL LP Quiz|Multiple
TS 39.3%
(no transcript — capture the first 3 seconds visually)
Body
Quiz|Advertorial|GASS037-05|Feeding Quiz Start Page |Video
TS 24.4% 100% 6.2% CTR 3.07% CVR 0.79% ROAS 0.00x
#5 LP|Retail_Nina_Narration_Tr… Quiz|Transparency|Mktg_Whit… +12.8pp
Hook
LP|Retail_Nina_Narration_Trend|50% Off NSO Offer
TS 35.4%
(no transcript — capture the first 3 seconds visually)
Body
Quiz|Transparency|Mktg_Whitelisted_Olia_TransparencyApril2026|Feeding Quiz Start Page |Mixed
TS 22.6% 100% 23.8% CTR 2.04% CVR 0.00% ROAS 0.00x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 LP|Icon_podcast-ad-my-dog-eats-organic|LL LP Quiz $11,052 $11,052 0.01x 29.4% Pet Parents
2 Quiz|Mashup|GASS074-03|Feeding Quiz Start Page |Video $0 $1,122 0.00x 11.5% Pet Parents
3 LP|Trends|GASS045-02|LL LP Quiz|Multiple $6,325 $12,650 0.02x 40.3% Pet Parents
4 Quiz|Generic Testimonial|Stacked Frozen Bricks Crazy 2024 refresh|Feeding Quiz Start Page |None $5,195 $5,195 0.02x 0.0% Pet Parents
5 Quiz|Brand|CTC_JFFD_WhatsInOurBowl|Feeding Quiz Start Page |Video $0 $601 0.00x 23.9% Pet Parents
6 LP|Educational|Icon_max-testimonial|Homepage|Video $0 $2,822 0.00x 14.5% Pet Parents
7 Advertorial|GV_CWM_CostaMesa__E13693GVAI5402·V-E·C-F·P-N·Static_4|GV CWM CM|Static|MSA $0 $2,747 0.00x 0.0% Health-Conscious Pet Parents
8 Quiz|Transparency|GASS105CTA3-04|Feeding Quiz Start Page |None $2,192 $2,192 0.03x 12.5% Pet Parents
9 Quiz|Digestion|GASS053-04|Feeding Quiz Start Page |Maltipoo $0 $6,012 0.00x 53.5% Pet Parents