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ORION · GASSED
JustFoodForDogs Last 30 days · Min $500 spend · Data via Motion
Jun 29 - Jul 28, 2026
Generated 2026-07-29 21:32 · Goal: ROAS · Stat-sig threshold: $200

Client notes · JustFoodForDogs

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$335,582
analyzed subset: $101,390
Account ROAS
0.38x
Scaling CPA
$238
124 winning ads · 829 purchases
Best ROAS (creative)
117.13x
Lowest CPA (creative)
$1

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
·
ad creative
Spend$2,762
CPA$115
ROAS1.03x
Thumbstop0.0%
CTR1.88%
Purchases24
Fresh Dog Food Shoppers · Press, Us Vs Them Lifestyle Image with Text Competitive Advantage / Comparison
Review|Advertorial|Grapevine 2-Way JFFD vs Ollie FF Split Screen v3 MSA|MSA JFFD vs Ollie Review Frozen Version|Static|MSA
"Take 50% off your first box of my winner"
Chloe|DTC|Prospecting|New Customers|Grapevine|JFFD vs Ollie|Molly|v2
Primary text

Ever wondered which fresh dog food brand offers the best nutrition and quality? We did the homework for you! Check out our detailed comparison of Just Food for Dogs, and Ollie. Your pup will thank you!

#2
·
ad creative
Spend$4,814
CPA$267
ROAS0.57x
Thumbstop0.0%
CTR0.76%
Purchases18
Health-Conscious Pet Parents · Statistic Product Image with Text Science-Backed Nutrition
Quiz|Transparency|Danielle_JFFD_Transparency_BowlCalloutWBadge_Static_3|Feeding Quiz Start Page |None
"Take 50% off your first box!"
Chloe|DTC|Retargeting|New Customers|Master Retargeting Campaign
Primary text

From kitchen to bowl 🍳➡️🥣 nothing is hidden. Real ingredients, clear pricing, and a process you can trust.

#3
·
ad creative
Spend$360
CPA$0
ROAS0.00x
Thumbstop0.0%
CTR5.72%
Purchases0
Health-Conscious Pet Parents · Us Vs Them Product Image with Text Expert / Vet Endorsement
Review|Advertorial|Grapevine 3-Way Blue Buffalo Hills 3 Color Pastel v16|MSA JFFD vs. Blue Buffalo vs. Hills|Static|MSA
"Just Food For Dogs vs. Blue Buffalo vs. Hill Science Diet"
Chloe|DTC|Prospecting|New Customers|Grapevine|JFFD vs. HS vs. BB|Jenny
Primary text

I only want the best for my pup Tater Tot, so I (a registered dietitian nutritionist) tried 3 different dog food brands: Just Food for Dogs, Blue Buffalo, and Hill Science Diet! Discover our winner and get 50% off! 👇

#4
·
Spend$68
CPA$68
ROAS0.15x
Thumbstop22.3%
CTR1.29%
Purchases1
Health-Conscious Pet Parents Bold Claim Press, Stop Motion, Testimonial UGC Social Proof / Third-Party Endorsement
Review|Premium Pet Parents|GASS009_03|Business Insider Review|Chihuahua
"The Best Fresh Dog Food in 2026"
Chloe|DTC|Prospecting|New Customers|Business Insider Creative
Script (38.7s)
"I tried the number one best fresh dog food brand rated by Business Insider."

I tried the number one best fresh dog food brand rated by Business Insider. When I read that Just Food for Dogs was rated number one as the best fresh food dog brand, I had to go try it. So I got a couple bags and oh my gosh, I'm so glad I did. It's made from super fresh, human grade ingredients like chicken, rice, peas, and carrots. And they have a wide variety of foods for different diets. Plus, it's the first science-backed dog food that contains zero preservatives, additives, and growth hormone. My dog constantly licks his bowl clean every meal. I love that it's available online and in store with no subscription required. Right now, upgrade to Just Food for Dogs and take 50% off.

Primary text

Can your dog benefit from fresh food too? Find out here...

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
·
Spend$1
CPA$1
ROAS117.13x
Thumbstop38.2%
CTR0.00%
Purchases1
Health-Conscious Pet Parents Question Testimonial, Us Vs Them UGC Freshness / Real Ingredients
PLP|Advertorial|GASS051-01|JustFresh PLP|Video
"Try Fresh 50% off!"
Chloe|DTC|Prospecting|New Customers|Main Test Campaign
Primary text

Be your dog's mealtime hero with 50% off your first order! 🍃 Fresh human-grade ingredients 👅 Mouthwatering recipes 🐕 Proven healthy meals 👩🏻‍⚕️ #1 veterinarian recommended brand

#2
·
Spend$1,637
CPA$6
ROAS28.00x
Thumbstop9.2%
CTR0.64%
Purchases278
Health-Conscious Pet Parents Question Comment Response, Greenscreen, Testimonial UGC Convenience
PLP|UGC|GASS020_05|JustFresh PLP|Video
"Travel More with JustFresh Meals"
Chloe|DTC|Retargeting|New Customers|Master Retargeting Campaign
Primary text

🐶 Traveling with your furry co-pilot this year? JustFresh is a game-changer. Now your dog can enjoy fresh meals wherever life takes you. 🎒 Pack it. Peel it. Serve it anywhere. Individual pouches of shelf-stable fresh food, made with real ingredients, and perfect for every stop along the way: at the beach, the pool, in your hotel room, and everywhere else life's adventure takes you. 🛒 Save 50% on your first autoship order.

#3
·
Spend$696
CPA$41
ROAS5.35x
Thumbstop27.3%
CTR2.63%
Purchases17
Health-Conscious Pet Parents Contrast Us Vs Them UGC Transparency / Visible Ingredients
Review|Advertorial|MSA JFFD vs Ollie_2057GVST_Video_Refresh_2|MSA JFFD vs Ollie Review Frozen Version|Video|MSA
"Take 50% off your first box of my winner"
Chloe|DTC|Prospecting|New Customers|Grapevine|JFFD vs Ollie|Molly|v2
Primary text

I wanted the best for my dog · so I tried Just Food for Dogs and Ollie. 🐾 Here’s which one delivered on quality and nutrition! 🦴

#4
·
ad creative
Spend$2,762
CPA$115
ROAS1.03x
Thumbstop0.0%
CTR1.88%
Purchases24
Fresh Dog Food Shoppers · Press, Us Vs Them Lifestyle Image with Text Competitive Advantage / Comparison
Review|Advertorial|Grapevine 2-Way JFFD vs Ollie FF Split Screen v3 MSA|MSA JFFD vs Ollie Review Frozen Version|Static|MSA
"Take 50% off your first box of my winner"
Chloe|DTC|Prospecting|New Customers|Grapevine|JFFD vs Ollie|Molly|v2
Primary text

Ever wondered which fresh dog food brand offers the best nutrition and quality? We did the homework for you! Check out our detailed comparison of Just Food for Dogs, and Ollie. Your pup will thank you!

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Health-Conscious Pet Parents
5 ads
$9,874
0.26x ROAS
Pet Parents
4 ads
$9,175
0.16x ROAS
Picky Dog Owners
3 ads
$9,092
0.14x ROAS
None
1 ads
$5,382
0.10x ROAS
Fresh Dog Food Shoppers
1 ads
$2,762
1.03x ROAS
Kibble Feeders
1 ads
$2,510
0.14x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Question
2 ads
$5,850
0.18x ROAS
Storytelling
1 ads
$4,803
·x ROAS
Reasons Why
1 ads
$1,522
0.02x ROAS
Relatability
1 ads
$1,508
·x ROAS
Confession
1 ads
$210
·x ROAS
Bold Claim
1 ads
$68
0.15x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Us Vs Them
5 ads
$13,173
0.36x ROAS
Testimonial
5 ads
$11,011
0.10x ROAS
Demo
3 ads
$10,747
0.04x ROAS
Behind The Scenes
3 ads
$9,435
0.06x ROAS
Statistic
1 ads
$4,814
0.57x ROAS
Offer-First Banner
1 ads
$4,718
·x ROAS
UGC Overlay
2 ads
$4,639
0.14x ROAS
Press
2 ads
$2,830
0.59x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Picky Eater Solution / Palatability
3 ads
$9,092
0.14x ROAS
Transparency / Visible Ingredients
3 ads
$6,139
0.06x ROAS
Expert / Vet Endorsement
2 ads
$5,742
0.10x ROAS
Science-Backed Nutrition
1 ads
$4,814
0.57x ROAS
Promotional Offer / Discount
1 ads
$4,718
·x ROAS
Competitive Advantage / Comparison
1 ads
$2,762
1.03x ROAS
Freshness / Real Ingredients
1 ads
$2,510
0.14x ROAS
Convenience
1 ads
$1,522
0.02x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "JustFoodForDogs"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Review|Kitchens|MSA_CWM_NYC… Review|Advertorial|MSA JFFD… +32.7pp
Hook
Review|Kitchens|MSA_CWM_NYC_Izabela_E18509GVAI·V-T·C-B·P-N·Video_6|MSA Come With Me NYC (DTC) Izabela|Cavapoo|MSA
TS 60.1%
“Transparency is really important to me and I love that they don't hide anything like nutrition information, ingredients, or pricing.”
Body
Review|Advertorial|MSA JFFD vs Ollie_2057GVST_Video_Refresh_2|MSA JFFD vs Ollie Review Frozen Version|Video|MSA
TS 27.3% 100% 75.7% CTR 2.63% CVR 3.57% ROAS 5.35x
#2 Quiz|Transparency|Mktg_Whit… PLP|UGC|GASS020_05|JustFres… +42.2pp
Hook
Quiz|Transparency|Mktg_Whitelisted_NTH_thestadlerfam_April2026|Feeding Quiz Start Page |Chihuahua
TS 51.5%
“Good morning! Are you hungry? Today we are getting the fish and sweet potato recipe from Just Food for Dogs.”
Body
PLP|UGC|GASS020_05|JustFresh PLP|Video
TS 9.2% 100% 6.0% CTR 0.64% CVR 36.48% ROAS 28.00x
#3 LP|Promotional|Non CA Store… LP|Icon_podcast-ad-my-dog-e… +8.7pp
Hook
LP|Promotional|Non CA Stores|50% Off Opt-In Page|Video5
TS 46.3%
(no transcript · capture the first 3 seconds visually)
Body
LP|Icon_podcast-ad-my-dog-eats-organic|LL LP Quiz
TS 37.6% 100% 7.1% CTR 10.24% CVR 0.00% ROAS 0.05x
#4 Quiz|UGC|UGC_oski_the_pug|N… Quiz|Transparency|Mktg_Whit… +10.2pp
Hook
Quiz|UGC|UGC_oski_the_pug|New Feeding Calculator Start Page|Video
TS 41.4%
(no transcript · capture the first 3 seconds visually)
Body
Quiz|Transparency|Mktg_Whitelisted_NTH_KeepingFinn_April2026|Feeding Quiz Start Page |Labrador Retriever
TS 31.1% 100% 15.0% CTR 3.00% CVR 0.10% ROAS 0.06x
#5 Quiz|Kitchens|GASS101-01|Fe… Quiz|Transparency|Mktg_Whit… +19.2pp
Hook
Quiz|Kitchens|GASS101-01|Feeding Quiz Start Page |Mixed
TS 41.1%
(no transcript · capture the first 3 seconds visually)
Body
Quiz|Transparency|Mktg_Whitelisted_Olia_TransparencyApril2026|Feeding Quiz Start Page |Mixed
TS 21.9% 100% 22.2% CTR 2.04% CVR 0.00% ROAS 0.00x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 Quiz|UGC|UGC_oski_the_pug|New Feeding Calculator Start Page|Video $1,522 $1,522 0.02x 41.4% ·
2 Review|Advertorial|MSA Picky Eater_2252GVST_Static_1|The Truth About Kibble MSA|Static|MSA $1,064 $2,129 0.13x 0.0% ·
3 Quiz|Kitchens|STREETTALK_Angle2_Video4|Feeding Quiz Start Page |Goldendoodle $1,428 $1,428 0.30x 30.4% ·
4 Quiz|Kitchens|GASS101-01|Feeding Quiz Start Page |Mixed $0 $829 0.00x 41.1% ·
5 LP|Trends|GASS045-02|LL LP Quiz|Multiple $4,727 $9,454 0.02x 39.4% ·
6 Review|Anti-kibble|Ruby_VivaLaDogs_Ad1|VLD Ruby Weight Loss HW Recipe|Dachshund $4,204 $4,204 0.03x 0.0% ·
7 LP|Icon_podcast-ad-my-dog-eats-organic|LL LP Quiz $2,307 $2,307 0.05x 37.6% ·
8 Weight Loss|GV_Q1_WeightLoss_E15970GVAI5573·V-E·C-B·P-M·Static_7|MSA Senior Dog WL|Australian Shepard|MSA $0 $1,853 0.00x 0.0% ·