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★ ORION · GASSED
Hone Last 7 days · Min $500 spend · Data via Motion
May 19 - May 25, 2026
Generated 2026-05-26 16:54 · Goal: ROAS · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes · Hone

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$598,661
analyzed subset: $170,409
Account ROAS
0.24x
Scaling CPA
$233
223 winning ads · 2463 purchases
Best ROAS (creative)
0.68x
Lowest CPA (creative)
$96

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
·
Spend$20,452
CPA$353
ROAS0.13x
Thumbstop22.0%
CTR0.70%
Purchases58
Men In Their 30s & 40s Bold Claim Demo, Montage, Podcast UGC Mashup At-Home Convenience & Simplicity
1143RoganPodcastV2_2_NA_NA_Video_Mar24-26_Overview3-TRT-EDU
"Stronger. Sharper. More Driven."
Men_Mix_TRT_Scaled-ASC-IA-Test_May-2026
Script (24.0s)
"Dude, you can literally get on testosterone without leaving your house."

Dude, you can literally get on testosterone without leaving your house. What? Hold on, it's a $45 at-home test. Crick your finger, send it out, meet with the doctor online. And if your T is low, then brother, you can get TRT delivered. I've seen guys drop 30, 40, 50 pounds on TRT. And they are getting that spark back. Energy's up, focus is up, weight is down, PRs are up. If you're getting up there, 30, 40 years old, probably time to check your levels.

Primary text

Getting your testosterone checked shouldn’t be complicated. Hone makes it easy to understand your levels, connect with licensed physicians, and start a personalized TRT plan · all with a streamlined process designed around your life. Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Potential risks include, but are not limited to, acne, oily hair, injection site pain and inflammation, increased appetite, aggression/irritability, increased estrogen and red blood cell count, swelling, high blood pressure, increased cholesterol, increased heart rate, thinning hair, testicular atrophy or shrinkage, infertility, blood clots, allergic reaction, heart attack, and stroke. More information is available by speaking with the prescribing doctor.

#2
·
ad creative
Spend$33,201
CPA$291
ROAS0.17x
Thumbstop0.0%
CTR0.62%
Purchases114
Partners & Family · Case Study, Split Screen Product Image with Text Physical Transformation & Weight Loss
1249ToolBoxVisuals_3_NA_NA_Static_May18-26_Overview3-TRT-PROD - Copy
"Stronger. Sharper. More Driven."
Men_Mix_TRT_Scaled-ASC_Jan-2026
Primary text

Getting your testosterone checked shouldn’t be complicated. Hone makes it easy to understand your levels, connect with licensed physicians, and start a personalized TRT plan · all with a streamlined process designed around your life. Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Potential risks include, but are not limited to, acne, oily hair, injection site pain and inflammation, increased appetite, aggression/irritability, increased estrogen and red blood cell count, swelling, high blood pressure, increased cholesterol, increased heart rate, thinning hair, testicular atrophy or shrinkage, infertility, blood clots, allergic reaction, heart attack, and stroke. More information is available by speaking with the prescribing doctor.

#3
·
Spend$16,037
CPA$373
ROAS0.14x
Thumbstop12.3%
CTR0.54%
Purchases43
Adults With Health Concerns Contrast Us Vs Them Animation Affordability & Value
1260MenBlurryClearMGFX_3_NA_NA_Video_May1-26_MensOPT - Copy
"Hone's 360-Degree Health Program"
Men_Internal_OPT_Scaled-ASC_Jan-2026
Script (6.1s)
""

(no spoken dialogue / silent ad)

Primary text

Get to the root cause with comprehensive bloodwork and personalized treatment plans. 1. Comprehensive bloodwork with 40+ biomarkers 2. Meet with a doctor online to discuss your results and treatment options 3. If prescribed, medications will be delivered Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Actor portrayal. The individual shown as a doctor is not a real physician. This content is for informational/marketing purposes only.

#4
·
Spend$2,776
CPA$214
ROAS0.30x
Thumbstop15.0%
CTR0.78%
Purchases13
Women With Hormonal Symptoms Social Proof Montage Hybrid Physical Transformation & Weight Loss
NRTV_HONW360_B_HonestReview_US_E506_V2_HoneHandle
"Get Hormonal Relief Now"
Women_ASC_HormonalImbalance_40-54_Jan2026
Script (21.4s)
"This checked my thyroid and I lost 27 pounds in two months."

This checked my thyroid and I lost 27 pounds in two months.

Primary text

At Hone, we believe in the power of understanding your body. Our lab tests, expert consultations, and personalized treatment plans offer a no-pressure, empowering approach that lets you face symptoms head-on. Start your journey to real relief with Hone’s supportive care. It's important to note that each HSA/FSA plan is different, and each plan administrator places unique restrictions on which vendors can process card payments. So, it's always a good idea to check in with your plan administrator if using your HSA/FSA funds is important to you.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
·
ad creative
Spend$6,735
CPA$96
ROAS0.68x
Thumbstop0.0%
CTR1.36%
Purchases70
Perimenopausal & Menopausal Women · Meme Lifestyle Image with Text Root Cause Diagnosis & Clarity
042226_INT-W_254.4_MemeSetNovemberV2_AM_STATIC_meta_BOTH70
"Get Tested For $65 Today"
Women_A/BTest_70+Biomarker_40+_F_May2026
Primary text

Feeling off lately? It might be your hormones. Hone’s blood test checks for testosterone, estrogen, and progesterone, so you can uncover any imbalances and make informed health decisions. Get tested for just $65 with a comprehensive consultation. Take the first step toward feeling your best.

#2
·
ad creative
Spend$1,241
CPA$155
ROAS0.50x
Thumbstop0.0%
CTR0.94%
Purchases8
Perimenopausal & Menopausal Women · Letter Text Only Affordability & Value
NRTV_HONW262_B_We’reLookingForWomen_Static_E166_1x1_V1_HormonalBalanceLP - Women’s Health Daily
"Get Hormonal Relief Now"
Women_ASC_HormonalImbalance_40-54_Jan2026
Primary text

At Hone, we believe in the power of understanding your body. Our lab tests, expert consultations, and personalized treatment plans offer a no-pressure, empowering approach that lets you face symptoms head-on. Start your journey to real relief with Hone’s supportive care. It's important to note that each HSA/FSA plan is different, and each plan administrator places unique restrictions on which vendors can process card payments. So, it's always a good idea to check in with your plan administrator if using your HSA/FSA funds is important to you.

#3
·
ad creative
Spend$7,485
CPA$163
ROAS0.40x
Thumbstop0.0%
CTR1.74%
Purchases46
GLP-1 Users · Before and After Lifestyle-Product Image with Text Transformation & Vitality
050726_INT-W_666.3_GLPHRT_JR_STATIC_meta_BOTH_Image_May12-26_Overview3-TRT-OV3
"Get Tested For $65 Today"
Women_ASC_HormonalImbalance_40-54_Jan2026
Primary text

Feeling off lately? It might be your hormones. Hone’s blood test checks for testosterone, estrogen, and progesterone, so you can uncover any imbalances and make informed health decisions. Get tested for just $65 with a comprehensive consultation. Take the first step toward feeling your best.

#4
·
Spend$2,776
CPA$214
ROAS0.30x
Thumbstop15.0%
CTR0.78%
Purchases13
Women With Hormonal Symptoms Social Proof Montage Hybrid Physical Transformation & Weight Loss
NRTV_HONW360_B_HonestReview_US_E506_V2_HoneHandle
"Get Hormonal Relief Now"
Women_ASC_HormonalImbalance_40-54_Jan2026
Script (21.4s)
"This checked my thyroid and I lost 27 pounds in two months."

This checked my thyroid and I lost 27 pounds in two months.

Primary text

At Hone, we believe in the power of understanding your body. Our lab tests, expert consultations, and personalized treatment plans offer a no-pressure, empowering approach that lets you face symptoms head-on. Start your journey to real relief with Hone’s supportive care. It's important to note that each HSA/FSA plan is different, and each plan administrator places unique restrictions on which vendors can process card payments. So, it's always a good idea to check in with your plan administrator if using your HSA/FSA funds is important to you.

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Partners & Family
3 ads
$39,590
0.18x ROAS
Men With Dad Bods
2 ads
$28,521
0.16x ROAS
Men With Low Testosterone Symptoms
2 ads
$26,450
0.17x ROAS
Men In Their 30s & 40s
4 ads
$22,907
0.15x ROAS
Adults With Health Concerns
1 ads
$16,037
0.14x ROAS
Women With Hormonal Symptoms
1 ads
$2,776
0.30x ROAS
Perimenopausal & Menopausal Women
2 ads
$1,454
0.50x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Bold Claim
1 ads
$20,452
0.13x ROAS
Contrast
1 ads
$16,037
0.14x ROAS
Curiosity
1 ads
$10,103
0.16x ROAS
Social Proof
1 ads
$2,776
0.30x ROAS
Shocking Statement
1 ads
$1,577
0.21x ROAS
Contrarian
1 ads
$704
0.01x ROAS
Confession
1 ads
$473
0.14x ROAS
Question
1 ads
$213
·x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Case Study
2 ads
$39,117
0.19x ROAS
Split Screen
1 ads
$33,201
0.17x ROAS
Montage
3 ads
$24,805
0.22x ROAS
Demo
1 ads
$20,452
0.13x ROAS
Podcast
1 ads
$20,452
0.13x ROAS
Offer-First Banner
2 ads
$16,522
0.22x ROAS
Celebrity
1 ads
$16,348
0.18x ROAS
Listicle
1 ads
$16,348
0.18x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Physical Transformation & Weight Loss
2 ads
$35,977
0.24x ROAS
Affordability & Value
5 ads
$35,378
0.26x ROAS
Root Cause Diagnosis & Clarity
4 ads
$29,207
0.15x ROAS
At-Home Convenience & Simplicity
1 ads
$20,452
0.13x ROAS
Doctor Dismissal & Frustration
1 ads
$10,103
0.16x ROAS
Transformation & Vitality
1 ads
$5,917
0.22x ROAS
Healthcare Empowerment & Solutions
1 ads
$704
0.01x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Hone"
Concept 1

The $45 Couch Test

📥 .docx
Men In Their 30s & 40s with low-T symptoms Bold Claim Lifestyle UGC + on-screen text overlay
🎬 Brandon Michaels🎬 Chris Rubio🎬 Edgar Alvarado
UGC At-Home Convenience & Simplicity
Solo male talent on the couch holding the Hone finger-prick test. Plain-spoken voiceover walks the viewer through the test in real time, ending on the 'TRT shows up at the door' beat that powered the Rogan-style winners.
👥 Talent
Age35-45
DemographicSolo male, athletic-but-softening dad-bod build, plain-spoken, married vibe. American Midwest energy reads best for this category.
LookCotton tee, gym shorts or sweats, no logos. Five-o-clock shadow. Sitting on a couch in a dressed home interior (throw pillow, side table, coffee mug).
🎒 Props & gear
  • 1x Hone $45 at-home testosterone test kit (real packaging on coffee table)
  • Couch + side table dressed as home living room (throw pillow, mug, lamp)
  • Optional: laptop in background to suggest doctor consult
🎬 Suggested casting from your Notion casting board
Brandon Michaels
30-40, 40-45 · Man · Local · video
Chris Rubio
30-40, 40-45 · Man · Local · video
👤
Edgar Alvarado
30-40, 40-45 · Man · video
🎣 Hook variations 5 options · pick one for the shoot
1
“I got on TRT without ever leaving my couch.”
Conversational confessional
Tactic Bold Claim
2
“My doctor told me I was fine. The test on my coffee table said otherwise.”
Quietly defiant, half-grin
Tactic Contrast
3
“Forty-five dollars and a finger prick is what fixed my thirties.”
Plain-spoken, low energy
Tactic Cost Anchor
4
“If you are a man over thirty-five and still tired at three p.m., this is for you.”
Direct, warm
Tactic Demographic Call-Out
5
“I waited two years to get my testosterone checked. I should have waited five days.”
Self-deprecating sigh
Tactic Confession
📝 Full script 5 beats · click to expand
0:00 - 0:03
HOOK
I got on TRT without ever leaving my couch.
Visual: Talent holds the Hone test kit up next to his face, half-grin. Living room behind him.
On-screen: $45. At home.
0:03 - 0:08
SETUP
So Hone has this test, forty-five bucks, prick your finger, send it back.
Visual: Cut to closeup of the kit on the table, then a wide of him opening it.
0:08 - 0:14
REVEAL
Then a real doctor calls you, looks at your levels, and if they are low, the TRT just shows up at the door.
Visual: Cut to laptop on the couch with a doctor consult on screen, then a delivery box on a doormat.
On-screen: TRT delivered
0:14 - 0:20
PROOF
Three months in, energy is back, weight is down, and I am not crashing at three p.m. anymore.
Visual: Closeup of talent's face, calm but energized. Cut to him grabbing a gym bag.
0:20 - 0:25
CTA
So if you are in your thirties or forties and you feel off, just check your levels. Hone, forty-five bucks, link in bio.
Visual: Talent holds kit again, taps the box.
On-screen: Hone Health · $45 at-home test
Why it should work

Mirrors the architecture behind 1143RoganPodcastV2 ($213,621 spend 30d, top spender) and 1253RoganReimaginedTylerFox ($22,487 7d). Both winners lead with the at-home and door delivery angle plus the $45 anchor. Stripping it to one talent makes it cheaper to ship weekly variants.

🎬 Production notes

Single warehouse set dressed as a living room. Shot on iPhone, eye-level, talent talks to camera. One half-day, one talent. Voiceover honest and conversational, no slogans.

Source winners (3)
  • 1143RoganPodcastV2 ($213,621 30d, top spender) anchors the at-home / $45 frame
  • 1253RoganReimaginedTylerFox ($22,487 7d, 0.15 ROAS) same script with fresh actor
  • 1288I'mYourAnimatedExplained ($17,382 7d) 'doctor delivered' beat fits inside this arc
Concept 2

The Drive-Thru Diagnosis

📥 .docx
Men In Their 30s & 40s with brain fog and weight gain Relatability Mini-sketch / two-character scene
🎬 Loic Boucheny🎬 Edgar Avalos Coronado🎬 Jackson Ruckar
UGC Mashup Root Cause Diagnosis & Clarity
A man rolls up to a 'drive-thru' window expecting expensive traditional healthcare and gets handed a Hone test instead. The voice-on-the-other-side does the explainer beats from a single warehouse interior dressed as a doctor's window.
👥 Talent
Age35-50
DemographicOne male customer on camera, dad-bod build, mild brain-fog energy. Voice from off-camera 'attendant' is the same actor in a costume change or scripted as voiceover.
LookPlain henley, baseball cap, sitting at a counter or a fake drive-thru window. No logos.
🎒 Props & gear
  • Cardboard or plywood drive-thru window flat (built in warehouse)
  • 1x Hone test kit handed across the window
  • Paper bag prop for the 'order'
  • Stool + handheld iPhone setup
🎬 Suggested casting from your Notion casting board
Loic Boucheny
30-40, 40-45 · Man · Local · video
Edgar Avalos Coronado
30-40 · Man · video
Jackson Ruckar
30-40 · Man · Local
🎣 Hook variations 5 options · pick one for the shoot
1
“Hi, how can I help you today?”
Warm greeting, drive-thru rhythm
Tactic Relatability
2
“I walked into the doctor with brain fog. I walked out with a thousand-dollar bill.”
Frustrated reflection
Tactic Cost Pain
3
“My primary care wanted a grand for the test Hone gave me for fifty.”
Dry, frustrated
Tactic Contrast
4
“This is what happens when you tell your doctor you feel off.”
Conspiratorial
Tactic Curiosity Gap
5
“If your last blood test cost more than dinner, you got robbed.”
Light mockery
Tactic Cost Anchor
📝 Full script 5 beats · click to expand
0:00 - 0:03
HOOK
Hi, how can I help you today?
Visual: Talent at window in customer seat. Sign above reads 'HEALTHCARE.'
0:03 - 0:08
PROBLEM
So I have brain fog, I am tired all the time, I am gaining weight. Can I get a blood test?
Visual: Customer rubs eyes, looks tired. Cuts in tight on his face.
0:08 - 0:14
REVEAL
Then he tells me, sir, this is not traditional healthcare. This is Hone. Keep your thousand bucks. We test forty-plus biomarkers for fifty.
Visual: Hand reaches out window holding a Hone kit. Customer's eyes go wide.
On-screen: 40+ biomarkers · $50
0:14 - 0:19
SOLUTION
And a real doctor calls you at home. If your T or thyroid is off, your meds come to your door.
Visual: Cut to a quick montage of the kit on a kitchen table, then a delivery box.
0:19 - 0:24
CTA
So I took it. And then I told every guy I know to get checked too.
Visual: Customer drives off with the kit, waves. Cut to product card.
On-screen: Hone Health · $45 at-home test
Why it should work

1171DriveThruOPTRevamp ran $66,141 across the 30d window with a 0.19 ROAS and the top thumbstop in 30d. The 'this is not traditional healthcare, this is Hone' frame is the strongest comparator to expensive primary-care. Re-staging it in a one-set, two-voice format keeps GASSED warehouse-feasible.

🎬 Production notes

Single warehouse set built as a faux drive-thru window. Same talent in two roles (customer + attendant voice). Shot on iPhone, fixed angle. One day.

Source winners (3)
  • 1171DriveThruOPTRevamp ($66,141 30d, top thumbstop) anchors the comparator frame
  • 1143RoganPodcastV2 ($213,621 30d) same 'tell your buddy' tone
  • 1288I'mYourAnimatedExplained ($17,382 7d) 'doctor character' bit
Concept 3

Honest Review, Real Number

📥 .docx
Men With Dad Bods + thyroid / metabolism concerns Bold Claim with Specific Number Selfie testimonial
🎬 Joey Chase🎬 John Weir🎬 Kat Miyahira
UGC Physical Transformation & Weight Loss
Solo male talent does a phone-to-face confession-style testimonial: tested through Hone, found a thyroid issue, lost 27 pounds in two months. Friend-tone, no acting.
👥 Talent
Age35-50
DemographicSolo male, was carrying 20-30 lbs, now visibly leaner. Plain-spoken, married. Beard or stubble. Energy is mid, not hype.
LookHenley or tee, sitting on a bed edge or kitchen stool. Selfie register, slight handshake.
🎒 Props & gear
  • 1x Hone kit on bedside table or counter
  • Optional: framed before-photo on wall behind talent
  • Lamp + dressed bedroom set
🎬 Suggested casting from your Notion casting board
Joey Chase
30-40, 45+ · Man · Local · video
John Weir
30-40 · Man · video
Kat Miyahira
20-30, 30-40 · Man · Local · video
🎣 Hook variations 5 options · pick one for the shoot
1
“I tested through Hone and lost twenty-seven pounds in two months.”
Excited but matter-of-fact
Tactic Bold Claim with Number
2
“My doctor kept telling me my thyroid was fine. It was not.”
Frustrated relief
Tactic Confession
3
“I dropped twenty-seven pounds and the only thing I changed was one test.”
Matter-of-fact
Tactic Specificity
4
“If you keep gaining weight and nobody can tell you why, listen up.”
Direct address, sympathetic
Tactic Demographic Call-Out
5
“I spent two years thinking I was lazy. I was actually low thyroid.”
Self-deprecating, then relieved
Tactic Confession
📝 Full script 5 beats · click to expand
0:00 - 0:03
HOOK
I tested through Hone and lost twenty-seven pounds in two months.
Visual: Selfie of talent on bed edge, kit visible on nightstand.
On-screen: 27 lbs · 2 months
0:03 - 0:08
SETUP
So I had been tired, gaining weight, and my doctor kept telling me I was fine.
Visual: Talent rubs face, hand gesture of frustration.
0:08 - 0:14
REVEAL
Then I did this forty-five dollar test from my house. Turns out my thyroid was wrecked.
Visual: Closeup of kit in hand, then he points to his neck.
On-screen: Thyroid
0:14 - 0:20
PROOF
And two months on the meds Hone sent, twenty-seven pounds gone. And I am not tired anymore.
Visual: He stands up, gestures at his waistline, smiles.
0:20 - 0:25
CTA
So if your doctor keeps telling you it is fine and it is not fine, check it yourself. Hone, link in bio.
Visual: Holds kit toward camera.
On-screen: Hone Health · $45 test
Why it should work

NRTV_HONW360_HonestReview ran $22,726 in 7d at a 0.40 ROAS, the single best ROAS performer in the 7d top spenders. The 27-pound thyroid line is short, specific, and travels. Rebuilding it with multiple talent stacks gives us a weekly drumbeat.

🎬 Production notes

Selfie-style fixed angle. One talent, one set, dressed as a bedroom. Single shot, talent records monologue. Shot on iPhone.

Source winners (3)
  • NRTV_HONW360_HonestReview ($22,726 7d, 0.40 ROAS, best ratio this week)
  • 1143RoganPodcastV2 ($52,504 7d) for the at-home framing
  • 1260MenBlurryClearMGFX ($23,460 7d) for the visual proof shape
Concept 4

The Five-Month Time Lapse

📥 .docx
Men In Their 30s & 40s curious about TRT outcomes Storytelling Voiceover + photo montage
🎬 Kenny Bordieri🎬 Robert Sanchez🎬 Sergio Pacely
UGC Mashup Transformation & Vitality
A long-form (40-50s) voiceover walks the viewer through Months 1 through 5 on TRT, beat by beat. Visuals are a stack of dated phone-camera selfies and short B-roll cuts shot in the same dressed home set.
👥 Talent
Age35-45
DemographicSolo male, plays a 'before' version (puffy, low-energy, hoodie) and a 'now' version (sharper, leaner, fresh shave) across the five months. Warm voice.
LookWardrobe shifts across months: month 1 baggy hoodie, month 3 tee, month 5 button-down with sleeves rolled. Same bedroom or home office set across all months.
🎒 Props & gear
  • Dressed home office or bedroom (desk, bed, lamp, calendar on wall)
  • 1x Hone test kit on desk in month 1 setup
  • Calendar visible in frame to mark month progression
🎬 Suggested casting from your Notion casting board
Kenny Bordieri
20-30, 30-40 · Man · Local · video
Robert Sanchez
20-30, 30-40 · Man · Local · video
Sergio Pacely
20-30, 30-40 · Man · Local
🎣 Hook variations 5 options · pick one for the shoot
1
“Here is what happens when a thirty-five-year-old man finally gets his testosterone checked.”
Narrator, calm wisdom
Tactic Storytelling Frame
2
“Five months on TRT. Same guy. Different man.”
Quiet wonder
Tactic Before / After Tease
3
“If you keep telling yourself you are just getting old, read this.”
Older brother voice
Tactic Demographic Call-Out
4
“Month one, the fog lifts. Month five, the edge is back.”
Steady cadence build
Tactic Outcome Listicle
5
“This is what five months of fixed testosterone actually looks like.”
Statement of fact
Tactic Specificity / Bold Claim
📝 Full script 6 beats · click to expand
0:00 - 0:05
HOOK
Here is what happens when a thirty-five-year-old man finally gets his testosterone checked.
Visual: Wide of talent at desk, hoodie up, slumped. Calendar reads MONTH 1.
On-screen: Month 1
0:05 - 0:12
MONTH_1
So month one, the fog starts lifting. He sleeps deeper. He has energy by three p.m. for the first time in years.
Visual: Cut to him sitting up in bed, looking at phone, not exhausted. Quick cut of kit on desk.
0:12 - 0:20
MONTH_2
Then month two, something shifts. His wife notices first. He starts wondering why he waited so long.
Visual: Quick cut to him laughing in kitchen with wife (or implied off-screen).
On-screen: Month 2
0:20 - 0:28
MONTH_3
And by month three muscle is building, fat is melting, and he stops thinking he was just lazy.
Visual: Talent in tee, shorter beard, in the same room. Tighter belt.
On-screen: Month 3
0:28 - 0:36
MONTH_5
Then month five, different man. The edge is back. The drive is back. And it started with a forty-five dollar test on his couch.
Visual: Talent in button-down, sleeves rolled, leaning back in chair, calm and sharp.
On-screen: Month 5
0:36 - 0:42
CTA
So if you are in your thirties or forties and you feel like you are running on empty, check your levels. Hone, link in bio.
Visual: Closeup of kit on the desk, his hand reaches in.
On-screen: Hone Health · $45 at-home test
Why it should work

NRTV_HON339.2O_TRTIfAMan ran $77,183 over the 30d window. The month-by-month structure is one of Hone's longest spenders, the script is repeatable, and the structure makes hook-swapping cheap.

🎬 Production notes

Single warehouse interior dressed as a bedroom or home office. Same talent across the day with wardrobe and styling changes per month. Shot on iPhone fixed-angle. Voiceover recorded separately. Half-day shoot.

Source winners (3)
  • NRTV_HON339.2O_TRTIfAMan ($77,183 30d) month-by-month architecture
  • 1143RoganPodcastV2 ($213,621 30d) '$45 from your couch' close
  • 1253RoganReimaginedTylerFox ($22,487 7d) voice register
Concept 5

The Doctor Who Will Not Test You

📥 .docx
Men In Their 30s & 40s frustrated with primary care Contrast Character monologue / mini-sketch
🎬 Sidney Franklin🎬 Jason Marley Rain🎬 Simon David Moffatt
UGC Mashup Root Cause Diagnosis & Clarity
Solo male talent plays 'your doctor', glasses on, white coat, hands you back your symptoms list and says 'just drink more water.' Then he rips off the coat and becomes himself, walks the viewer through the $45 Hone test as the alternative.
👥 Talent
Age35-50
DemographicSolo male, plays two characters in one set: an irritable 'doctor' and a relaxed 'real-guy' version of himself. Comfortable on camera.
LookCostume 1: white coat, glasses, stethoscope, slightly slicked hair, fluorescent-lit corner. Costume 2: tee, no coat, warmer lighting.
🎒 Props & gear
  • 1x white doctor's coat
  • 1x clipboard with paper
  • 1x cheap stethoscope
  • 1x pair of glasses
  • 1x Hone test kit
  • Plain home-office wall + a lamp for costume 2
🎬 Suggested casting from your Notion casting board
Sidney Franklin
30-40, 20-30 · Man · Local
Jason Marley Rain
30-40, 40-45 · video
Simon David Moffatt
30-40, 40-45 · video
🎣 Hook variations 5 options · pick one for the shoot
1
“I am your doctor. I am not going to check your testosterone.”
Irritable, dismissive doctor
Tactic Character Roast / Contrast
2
“My doctor said drink more water. Hone said my testosterone was in the basement.”
Half-laughing, in disbelief
Tactic Contrast Comparison
3
“If your last physical took three minutes, your doctor is not testing you.”
Annoyed, knowing
Tactic Cost / Speed Pain
4
“Real primary-care answer: drink more water. Hone answer: here is your number.”
Sharp, knowing
Tactic Contrast Comparison
5
“The reason your doctor will not check your T is not the reason you think.”
Quietly cutting
Tactic Curiosity Gap
📝 Full script 5 beats · click to expand
0:00 - 0:04
HOOK
I am your doctor. I am not going to check your testosterone. I am always right.
Visual: Talent in white coat, glasses, glaring at camera, holding clipboard.
0:04 - 0:08
PROBLEM
So you just have to suffer. Try drinking more water.
Visual: Doctor shrugs, hands clipboard back, walks out of frame.
0:08 - 0:14
REVEAL
Or you could just do this. Hone, forty-five dollars, finger prick, real doctor calls you back.
Visual: Cut hard: same talent now in a tee, holding Hone kit, warm light, calm.
On-screen: $45 at-home test
0:14 - 0:20
SOLUTION
And if your T is low, the TRT shows up at your door. No primary-care runaround.
Visual: Closeup of kit in his hand, then a quick cut to a delivery box on a doormat.
0:20 - 0:26
CTA
So thirties or forties, stop messing around. Check your levels. Hone, link in bio.
Visual: Talent holds kit toward camera, half-smile.
On-screen: Hone Health · $45 at-home test
Why it should work

1288I'mYourAnimatedExplained ran $17,382 in 7d at 0.18 ROAS. The 'I am your doctor and I will not help you' frame is a strong contrast move and it transplants from animation to talent-led easily. This is the GASSED warehouse-feasible version of an animated winner.

🎬 Production notes

Single warehouse set with two lighting setups (cold fluorescent for doctor, warm lamp for real-guy). Same talent both roles. Shot on iPhone. Half-day shoot.

Source winners (3)
  • 1288I'mYourAnimatedExplained ($17,382 7d) 'doctor will not test' frame
  • 1171DriveThruOPTRevamp ($66,141 30d) same persona reframed
  • 1143RoganPodcastV2 ($52,504 7d) close-out tone

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 1171DriveThruOPTRevamp_1_NA… → 042326_INT-W_609.2_ASMRPoin… +34.1pp
Hook
1171DriveThruOPTRevamp_1_NA_NA_Video_Apr15-26_MensOPT - Copy
TS 49.8%
“How can I help you today? I have brain fog, I'm gaining weight, and I'm tired.”
Body
042326_INT-W_609.2_ASMRPointingBrooke_AM_VIDEO_meta_BOTH
TS 15.7% 100% 14.5% CTR 1.28% CVR 6.77% ROAS 0.45x
#2 NRTV_HONW232_D_SheDoesn'tKn… → 042326_INT-W_609.1_ASMRPoin… +33.2pp
Hook
NRTV_HONW232_D_SheDoesn'tKnowItYet_US_E357_4x5_V8_HormonalBalanceLP - Women's Wellness Report
TS 49.8%
(no transcript · capture the first 3 seconds visually)
Body
042326_INT-W_609.1_ASMRPointingBrooke_AM_VIDEO_meta_BOTH
TS 16.7% 100% 22.1% CTR 1.06% CVR 6.63% ROAS 0.43x
#3 NRTV_HONW329_C_MyHusbandSai… → 1260MenBlurryClearMGFX_3_NA… +36.5pp
Hook
NRTV_HONW329_C_MyHusbandSaidCry_US_E357_9x16_V2_HoneHandle
TS 49.7%
(no transcript · capture the first 3 seconds visually)
Body
1260MenBlurryClearMGFX_3_NA_NA_Video_May1-26_MensOPT - Copy
TS 13.2% 100% 48.3% CTR 0.70% CVR 3.25% ROAS 0.20x
#4 766AnnetteReactionsTextBloc… → NRTV_HONW360_B_HonestReview… +34.0pp
Hook
766AnnetteReactionsTextBlock_2_NA_NA_Video_May11-26_Overview3-TRT-OV3
TS 49.2%
(no transcript · capture the first 3 seconds visually)
Body
NRTV_HONW360_B_HonestReview_US_E506_V2_HoneHandle
TS 15.2% 100% 10.5% CTR 1.39% CVR 5.23% ROAS 0.40x
#5 042226_INT-W_445.1_Specific… → 050526_INT-W_637.1_SheDoesn… +9.1pp
Hook
042226_INT-W_445.1_SpecificMessagingReacts_AM_VIDEO_meta_BOTH40
TS 46.7%
(no transcript · capture the first 3 seconds visually)
Body
050526_INT-W_637.1_SheDoesntRealize_EP_VIDEO_meta_BOTH
TS 37.6% 100% 12.3% CTR 1.04% CVR 6.28% ROAS 0.44x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 1269ChadNegativeReacts_4_NA_NA_Video_May15-26_MensOPT - Copy $975 $1,949 0.05x 17.1% ·
2 1263DadBeachBod_4_NA_NA_Static_May20-26_Overview3-TRT-WL $1,091 $1,091 0.06x 0.0% ·
3 1110ChrisUGCTrendSet_5_NA_NA_Video_Mar13-26_MensOPT - Copy $989 $2,966 0.05x 33.1% ·
4 032526_INT-W_533.4_LaptopScreamTrendAusten_AM_VIDEO_meta_BOTH_4x5 $662 $3,309 0.10x 32.6% ·
5 1247LofiUltraBranded_2_NA_NA_Static_May14-26_Overview3-TRT-EDU $898 $898 0.05x 0.0% ·
6 1304InterviewWastedMoneyBloodwork_4_NA_NA_Video_May19-26_MensOPT $831 $831 0.06x 20.3% ·
7 1283JeremyUGCLofiStatic_1_NA_NA_Static_May14-26_MensOPT - Copy $327 $980 0.14x 0.0% ·
8 032526_INT-W_533.4_LaptopScreamTrendAusten_AM_VIDEO_meta_BOTH_4x5 $662 $3,309 0.10x 37.9% ·
9 1290MemeSetV24_1_NA_NA_Static_May22-26_Overview3-TRT-PROD $700 $700 0.06x 0.0% ·
10 1290MemeSetV24_2_NA_NA_Static_May22-26_Overview3-TRT-PROD $687 $687 0.09x 0.0% ·
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard