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ORION · GASSED
Hone Last 30 days · Min $500 spend · Data via Motion
Apr 26 - May 25, 2026
Generated 2026-05-26 16:54 · Goal: ROAS · Stat-sig threshold: $200

Client notes · Hone

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$2,748,501
analyzed subset: $1,762,235
Account ROAS
0.25x
Scaling CPA
$224
account-level (no per-ad winners)
Best ROAS (creative)
0.47x
Lowest CPA (creative)
$134

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
·
Spend$213,621
CPA$256
ROAS0.19x
Thumbstop22.8%
CTR0.52%
Purchases833
Men In Their 30s & 40s Bold Claim Demo, Montage, Podcast UGC Mashup At-Home Convenience & Simplicity
1143RoganPodcastV2_2_NA_NA_Video_Mar24-26_Overview3-TRT-EDU
"Stronger. Sharper. More Driven."
Men_Mix_TRT_Scaled-ASC-IA-Test_May-2026
Script (24.0s)
"Dude, you can literally get on testosterone without leaving your house."

Dude, you can literally get on testosterone without leaving your house. What? Hold on, it's a $45 at-home test. Crick your finger, send it out, meet with the doctor online. And if your T is low, then brother, you can get TRT delivered. I've seen guys drop 30, 40, 50 pounds on TRT. And they are getting that spark back. Energy's up, focus is up, weight is down, PRs are up. If you're getting up there, 30, 40 years old, probably time to check your levels.

Primary text

Getting your testosterone checked shouldn’t be complicated. Hone makes it easy to understand your levels, connect with licensed physicians, and start a personalized TRT plan · all with a streamlined process designed around your life. Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Potential risks include, but are not limited to, acne, oily hair, injection site pain and inflammation, increased appetite, aggression/irritability, increased estrogen and red blood cell count, swelling, high blood pressure, increased cholesterol, increased heart rate, thinning hair, testicular atrophy or shrinkage, infertility, blood clots, allergic reaction, heart attack, and stroke. More information is available by speaking with the prescribing doctor.

#2
·
Spend$157,095
CPA$282
ROAS0.17x
Thumbstop30.6%
CTR0.89%
Purchases558
Men In Their 30s & 40s Contrast Before and After, Montage UGC Mashup Testosterone Optimization & Health
1236ChadTrendSet_1_NA_NA_Video_Apr23-26_Overview3-TRT-WL - Copy
"Stronger. Sharper. More Driven."
Men_Mix_TRT_Scaled-ASC_Jan-2026
Primary text

Getting your testosterone checked shouldn’t be complicated. Hone makes it easy to understand your levels, connect with licensed physicians, and start a personalized TRT plan · all with a streamlined process designed around your life. Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Potential risks include, but are not limited to, acne, oily hair, injection site pain and inflammation, increased appetite, aggression/irritability, increased estrogen and red blood cell count, swelling, high blood pressure, increased cholesterol, increased heart rate, thinning hair, testicular atrophy or shrinkage, infertility, blood clots, allergic reaction, heart attack, and stroke. More information is available by speaking with the prescribing doctor.

#3
·
Spend$77,184
CPA$328
ROAS0.15x
Thumbstop44.4%
CTR0.92%
Purchases235
Men With Low Testosterone Symptoms Storytelling VSL Animation Transformation & Vitality
NRTV_HON339.2O_D_TRTIfAMan_US_E442_9x16_V2_Apr24-26-TRT-EDU - Copy
"Comprehensive Testing & Treatment"
Men_Mix_TRT_Scaled-ASC_Feb-2026
Script (57.4s)
"Here's what happens when a 35-year-old man discovers he has low testosterone and starts TRT for the first time."

Here's what happens when a 35-year-old man discovers he has low testosterone and starts TRT for the first time. Month 1, the fog begins lifting. He's sleeping deeper, waking up without hitting snooze four times, and actually has energy by 3 p.m. He forgot what normal felt like. Now he's remembering. Month 2, something shifts. He can't keep his hands off his wife. She would like to personally thank Hone Health. He starts wondering why he waited so long. Month 3, now we're actually cooking. Muscle is building. Fat is melting. Energy is through the roof. He's been leaving gains on the table for years and feels personally attacked by that information. Month 4, he's sharp, focused, decisive, showing up better at work, at home, in the gym. His friends think he started meditating. He did not start meditating. He fixed his testosterone. Month 5, different man. The confidence is back. The edge is back. The version of himself he thought was gone for good is back. And it started with a $45 test he did from his couch. Hone Health. At-home testosterone test. Real doctor consultation online. TRT ships straight to your door. Stop messing around. Order your $45 at-home test today with Hone Health.

Primary text

TRT isn’t something to guess at. Hone uses comprehensive lab testing and licensed physicians to create and monitor your treatment plan. Ongoing labs and medical oversight ensure your testosterone levels stay optimized · safely and effectively. Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Potential risks include, but are not limited to, acne, oily hair, injection site pain and inflammation, increased appetite, aggression/irritability, increased estrogen and red blood cell count, swelling, high blood pressure, increased cholesterol, increased heart rate, thinning hair, testicular atrophy or shrinkage, infertility, blood clots, allergic reaction, heart attack, and stroke. More information is available by speaking with the prescribing doctor.

#4
·
ad creative
Spend$75,255
CPA$219
ROAS0.22x
Thumbstop0.0%
CTR0.57%
Purchases344
Partners & Family · Case Study Lifestyle Image with Text Transformation & Vitality
1078LAHiFiProduct_1_NA_NA_Static_Feb26_Overview3
Men_Mix_TRT_Product-Focus-Placement-Test_Feb-2026

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
·
ad creative
Spend$40,182
CPA$139
ROAS0.47x
Thumbstop0.0%
CTR1.71%
Purchases290
Perimenopausal & Menopausal Women · Meme Lifestyle Image with Text Root Cause Diagnosis & Clarity
042226_INT-W_254.4_MemeSetNovemberV2_AM_STATIC_meta_BOTH70
"Get Tested For $65 Today"
Women_A/BTest_70+Biomarker_40+_F_May2026
Primary text

Feeling off lately? It might be your hormones. Hone’s blood test checks for testosterone, estrogen, and progesterone, so you can uncover any imbalances and make informed health decisions. Get tested for just $65 with a comprehensive consultation. Take the first step toward feeling your best.

#2
·
Spend$14,636
CPA$134
ROAS0.47x
Thumbstop46.7%
CTR1.21%
Purchases109
Perimenopausal & Menopausal Women Storytelling Montage UGC Transformation & Vitality
042226_INT-W_445.1_SpecificMessagingReacts_AM_VIDEO_meta_BOTH40
"Get Tested For $65 Today"
Women_CreativeTesting_HormonalBalanceLP_F_40-54_Jan2025
Script (15.0s)
""

(no spoken dialogue / silent ad)

Primary text

Feeling off lately? It might be your hormones. Hone’s blood test checks for testosterone, estrogen, and progesterone, so you can uncover any imbalances and make informed health decisions. Get tested for just $65 with a comprehensive consultation. Take the first step toward feeling your best.

#3
·
ad creative
Spend$19,519
CPA$142
ROAS0.45x
Thumbstop0.0%
CTR1.55%
Purchases137
Medically Dismissed Women · Meme Lifestyle Image with Text Doctor Dismissal & Frustration
012726_INT-W_389.3_Didn'tNeedToSufferMemes_AM_STATIC_meta_BOTH_1x1_WWR
"Get Tested For $60 Today"
Women_ASC_HormonalImbalance_40-54_Jan2026
Primary text

Not feeling yourself lately? It could be a hormone imbalance, and sometimes women need testosterone too. A quick blood test will tell you if testosterone, estrogen, or progesterone imbalances are affecting your health. Hone makes it easy to get tested and get answers. Get the test and consultation you need to feel better, stronger, and more balanced.

#4
·
Spend$19,258
CPA$144
ROAS0.45x
Thumbstop15.7%
CTR1.28%
Purchases134
Perimenopausal & Menopausal Women Solution At A Price Yapper UGC Root Cause Diagnosis & Clarity
042326_INT-W_609.2_ASMRPointingBrooke_AM_VIDEO_meta_BOTH
"Get Tested For $65 Today"
Women_CreativeTesting_HormonalBalanceLP_F_40-54_Jan2025
Primary text

Feeling off lately? It might be your hormones. Hone’s blood test checks for testosterone, estrogen, and progesterone, so you can uncover any imbalances and make informed health decisions. Get tested for just $65 with a comprehensive consultation. Take the first step toward feeling your best.

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Men In Their 30s & 40s
2 ads
$370,716
0.18x ROAS
Men With Low Testosterone Symptoms
6 ads
$350,614
0.19x ROAS
Adults With Health Concerns
2 ads
$119,838
0.19x ROAS
Partners & Family
2 ads
$118,805
0.19x ROAS
Men With Dad Bods
1 ads
$66,542
0.19x ROAS
Women In Their 30s & 40s+
1 ads
$42,032
0.43x ROAS
Perimenopausal & Menopausal Women
1 ads
$40,182
0.47x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Bold Claim
2 ads
$276,723
0.17x ROAS
Contrast
2 ads
$206,743
0.19x ROAS
Storytelling
3 ads
$178,871
0.26x ROAS
Relatability
2 ads
$103,341
0.21x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Montage
4 ads
$471,018
0.18x ROAS
Before and After
2 ads
$216,750
0.19x ROAS
Demo
1 ads
$213,621
0.19x ROAS
Podcast
1 ads
$213,621
0.19x ROAS
Us Vs Them
2 ads
$119,838
0.19x ROAS
Case Study
2 ads
$118,805
0.19x ROAS
Meme
2 ads
$110,373
0.32x ROAS
VSL
1 ads
$77,184
0.15x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Root Cause Diagnosis & Clarity
5 ads
$256,147
0.30x ROAS
At-Home Convenience & Simplicity
1 ads
$213,621
0.19x ROAS
Transformation & Vitality
3 ads
$212,094
0.19x ROAS
Affordability & Value
3 ads
$163,121
0.20x ROAS
Testosterone Optimization & Health
1 ads
$157,095
0.17x ROAS
Physical Transformation & Weight Loss
2 ads
$106,652
0.16x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Hone"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 1171DriveThruOPTRevamp_1_NA… 042326_INT-W_609.2_ASMRPoin… +34.1pp
Hook
1171DriveThruOPTRevamp_1_NA_NA_Video_Apr15-26_MensOPT - Copy
TS 49.8%
“How can I help you today? I have brain fog, I'm gaining weight, and I'm tired.”
Body
042326_INT-W_609.2_ASMRPointingBrooke_AM_VIDEO_meta_BOTH
TS 15.7% 100% 14.5% CTR 1.28% CVR 6.77% ROAS 0.45x
#2 NRTV_HONW232_D_SheDoesn'tKn… 042326_INT-W_609.1_ASMRPoin… +33.2pp
Hook
NRTV_HONW232_D_SheDoesn'tKnowItYet_US_E357_4x5_V8_HormonalBalanceLP - Women's Wellness Report
TS 49.8%
(no transcript · capture the first 3 seconds visually)
Body
042326_INT-W_609.1_ASMRPointingBrooke_AM_VIDEO_meta_BOTH
TS 16.7% 100% 22.1% CTR 1.06% CVR 6.63% ROAS 0.43x
#3 NRTV_HONW329_C_MyHusbandSai… 1260MenBlurryClearMGFX_3_NA… +36.5pp
Hook
NRTV_HONW329_C_MyHusbandSaidCry_US_E357_9x16_V2_HoneHandle
TS 49.7%
(no transcript · capture the first 3 seconds visually)
Body
1260MenBlurryClearMGFX_3_NA_NA_Video_May1-26_MensOPT - Copy
TS 13.2% 100% 48.3% CTR 0.70% CVR 3.25% ROAS 0.20x
#4 766AnnetteReactionsTextBloc… NRTV_HONW360_B_HonestReview… +34.0pp
Hook
766AnnetteReactionsTextBlock_2_NA_NA_Video_May11-26_Overview3-TRT-OV3
TS 49.2%
(no transcript · capture the first 3 seconds visually)
Body
NRTV_HONW360_B_HonestReview_US_E506_V2_HoneHandle
TS 15.2% 100% 10.5% CTR 1.39% CVR 5.23% ROAS 0.40x
#5 042226_INT-W_445.1_Specific… 050526_INT-W_637.1_SheDoesn… +9.1pp
Hook
042226_INT-W_445.1_SpecificMessagingReacts_AM_VIDEO_meta_BOTH40
TS 46.7%
(no transcript · capture the first 3 seconds visually)
Body
050526_INT-W_637.1_SheDoesntRealize_EP_VIDEO_meta_BOTH
TS 37.6% 100% 12.3% CTR 1.04% CVR 6.28% ROAS 0.44x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 904FemaleAttractionGymBlockText_1_NA_NA_Static_Apr27-26_Overview3-TRT-EDU $1,376 $1,376 0.03x 39.0% ·
2 1110ChrisUGCTrendSet_5_NA_NA_Video_Mar13-26_MensOPT - Copy $1,145 $3,434 0.04x 33.1% ·
3 915_LowTGoodbyeTrend_1_NA_NA_Video_May4-26_Overview3-TRT-CLIN $1,111 $1,111 0.04x 50.1% ·
4 1263DadBeachBod_4_NA_NA_Static_May20-26_Overview3-TRT-WL $1,091 $1,091 0.06x 0.0% ·
5 022726_INT-M_1085.3_LongevityCareJuan_KP_VIDEO_meta_OPT $1,031 $1,031 0.06x 35.6% ·
6 031726_INT-W_503.1_BrookeBurkeTrendSet_EP_VIDEO_meta_BOTH_4x5_BrookePartnership_WOM_HI $995 $995 0.07x 48.0% ·
7 1241ChadPositiveReacts_4_NA_NA_Video_Apr26-26_Overview3-TRT-EDU $930 $930 0.07x 20.8% ·
8 NRTV_HON347_A_TRTBookCarousel_Static_E166_1x1_V1_Apr24-26-TRT-EDU - Carousel $913 $913 0.05x 0.0% ·
9 904FemaleAttractionGymBlockText_3_NA_NA_Static_Apr27-26_Overview3-TRT-EDU $887 $1,773 0.05x 50.0% ·
10 1242DoctorSoloSkitFox_2_NA_NA_Video_May4-26_Overview3-TRT-CLIN $873 $873 0.07x 20.6% ·