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ORION · GASSED
Hone Last 14 days · Min $500 spend · Data via Motion
May 12 - May 25, 2026
Generated 2026-05-26 16:54 · Goal: ROAS · Stat-sig threshold: $200

Client notes · Hone

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$1,276,393
analyzed subset: $329,123
Account ROAS
0.26x
Scaling CPA
$219
350 winning ads · 5636 purchases
Best ROAS (creative)
0.68x
Lowest CPA (creative)
$95

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
·
Spend$20,452
CPA$353
ROAS0.13x
Thumbstop21.4%
CTR0.70%
Purchases58
Men In Their 30s & 40s Bold Claim Demo, Montage, Podcast UGC Mashup At-Home Convenience & Simplicity
1143RoganPodcastV2_2_NA_NA_Video_Mar24-26_Overview3-TRT-EDU
"Stronger. Sharper. More Driven."
Men_Mix_TRT_Scaled-ASC-IA-Test_May-2026
Script (24.0s)
"Dude, you can literally get on testosterone without leaving your house."

Dude, you can literally get on testosterone without leaving your house. What? Hold on, it's a $45 at-home test. Crick your finger, send it out, meet with the doctor online. And if your T is low, then brother, you can get TRT delivered. I've seen guys drop 30, 40, 50 pounds on TRT. And they are getting that spark back. Energy's up, focus is up, weight is down, PRs are up. If you're getting up there, 30, 40 years old, probably time to check your levels.

Primary text

Getting your testosterone checked shouldn’t be complicated. Hone makes it easy to understand your levels, connect with licensed physicians, and start a personalized TRT plan · all with a streamlined process designed around your life. Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Potential risks include, but are not limited to, acne, oily hair, injection site pain and inflammation, increased appetite, aggression/irritability, increased estrogen and red blood cell count, swelling, high blood pressure, increased cholesterol, increased heart rate, thinning hair, testicular atrophy or shrinkage, infertility, blood clots, allergic reaction, heart attack, and stroke. More information is available by speaking with the prescribing doctor.

#2
·
ad creative
Spend$57,571
CPA$264
ROAS0.19x
Thumbstop0.0%
CTR0.57%
Purchases218
Men With Dad Bods · Unconventional Text Placement Lifestyle Image with Text Root Cause Diagnosis & Clarity
1251VandalizedVisuals_3_NA_NA_Static_May8-26_Overview3-TRT-OV3 - Copy
"Stronger. Sharper. More Driven."
Men_Mix_TRT_Scaled-ASC_Jan-2026
Primary text

Getting your testosterone checked shouldn’t be complicated. Hone makes it easy to understand your levels, connect with licensed physicians, and start a personalized TRT plan · all with a streamlined process designed around your life. Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Potential risks include, but are not limited to, acne, oily hair, injection site pain and inflammation, increased appetite, aggression/irritability, increased estrogen and red blood cell count, swelling, high blood pressure, increased cholesterol, increased heart rate, thinning hair, testicular atrophy or shrinkage, infertility, blood clots, allergic reaction, heart attack, and stroke. More information is available by speaking with the prescribing doctor.

#3
·
ad creative
Spend$33,201
CPA$291
ROAS0.17x
Thumbstop0.0%
CTR0.62%
Purchases114
Partners & Family · Case Study, Split Screen Product Image with Text Physical Transformation & Weight Loss
1249ToolBoxVisuals_3_NA_NA_Static_May18-26_Overview3-TRT-PROD - Copy
"Stronger. Sharper. More Driven."
Men_Mix_TRT_Scaled-ASC_Jan-2026
Primary text

Getting your testosterone checked shouldn’t be complicated. Hone makes it easy to understand your levels, connect with licensed physicians, and start a personalized TRT plan · all with a streamlined process designed around your life. Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Potential risks include, but are not limited to, acne, oily hair, injection site pain and inflammation, increased appetite, aggression/irritability, increased estrogen and red blood cell count, swelling, high blood pressure, increased cholesterol, increased heart rate, thinning hair, testicular atrophy or shrinkage, infertility, blood clots, allergic reaction, heart attack, and stroke. More information is available by speaking with the prescribing doctor.

#4
·
Spend$20,035
CPA$299
ROAS0.18x
Thumbstop12.9%
CTR0.55%
Purchases67
Adults With Health Concerns Contrast Us Vs Them Animation Affordability & Value
1260MenBlurryClearMGFX_3_NA_NA_Video_May1-26_MensOPT - Copy
"Hone's 360-Degree Health Program"
Men_Internal_OPT_Scaled-ASC_Jan-2026
Script (6.1s)
""

(no spoken dialogue / silent ad)

Primary text

Get to the root cause with comprehensive bloodwork and personalized treatment plans. 1. Comprehensive bloodwork with 40+ biomarkers 2. Meet with a doctor online to discuss your results and treatment options 3. If prescribed, medications will be delivered Results may vary. Medications are prescribed if deemed to be clinically necessary by a licensed physician after risks and benefits of treatment are reviewed and accepted. Actor portrayal. The individual shown as a doctor is not a real physician. This content is for informational/marketing purposes only.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
·
ad creative
Spend$7,056
CPA$95
ROAS0.68x
Thumbstop0.0%
CTR1.35%
Purchases74
Perimenopausal & Menopausal Women · Meme Lifestyle Image with Text Root Cause Diagnosis & Clarity
042226_INT-W_254.4_MemeSetNovemberV2_AM_STATIC_meta_BOTH70
"Get Tested For $65 Today"
Women_A/BTest_70+Biomarker_40+_F_May2026
Primary text

Feeling off lately? It might be your hormones. Hone’s blood test checks for testosterone, estrogen, and progesterone, so you can uncover any imbalances and make informed health decisions. Get tested for just $65 with a comprehensive consultation. Take the first step toward feeling your best.

#2
·
ad creative
Spend$1,662
CPA$128
ROAS0.50x
Thumbstop0.0%
CTR0.98%
Purchases13
GLP-1 Users · Before and After Lifestyle-Product Image with Text Healthcare Empowerment & Solutions
051326_INT-W_675.3_FlappyArmsGLPHRT_JR_STATIC_meta_BOTH_Image_May14-26_Overview3-TRT-OV3
"Get Tested For $65 Today"
Women_ASC_HormonalImbalance_40-54_Jan2026
Primary text

Feeling off lately? It might be your hormones. Hone’s blood test checks for testosterone, estrogen, and progesterone, so you can uncover any imbalances and make informed health decisions. Get tested for just $65 with a comprehensive consultation. Take the first step toward feeling your best.

#3
·
Spend$12,550
CPA$148
ROAS0.44x
Thumbstop38.0%
CTR1.09%
Purchases85
Medically Dismissed Women Storytelling Skit UGC Physical Transformation & Weight Loss
050526_INT-W_637.1_SheDoesntRealize_EP_VIDEO_meta_BOTH
"Get Tested For $65 Today"
Women_CreativeTesting_HormonalBalanceLP_F_40-54_Jan2025
Primary text

Feeling off lately? It might be your hormones. Hone’s blood test checks for testosterone, estrogen, and progesterone, so you can uncover any imbalances and make informed health decisions. Get tested for just $65 with a comprehensive consultation. Take the first step toward feeling your best.

#4
·
Spend$846
CPA$169
ROAS0.38x
Thumbstop50.7%
CTR1.46%
Purchases5
Women In Their 30s & 40s+ Storytelling Yapper UGC Root Cause Diagnosis & Clarity
NRTV_HONW329_C_MyHusbandSaidCry_US_E357_9x16_V2_HoneHandle
"Get Hormonal Relief Now"
Women_ASC_HormonalImbalance_40+_Apr2026_BAU+Partnership_Cell_B
Script (17.9s)
""

(no spoken dialogue / silent ad)

Primary text

At Hone, we believe in the power of understanding your body. Our lab tests, expert consultations, and personalized treatment plans offer a no-pressure, empowering approach that lets you face symptoms head-on. Start your journey to real relief with Hone’s supportive care. It's important to note that each HSA/FSA plan is different, and each plan administrator places unique restrictions on which vendors can process card payments. So, it's always a good idea to check in with your plan administrator if using your HSA/FSA funds is important to you.

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Men With Low Testosterone Symptoms
4 ads
$106,407
0.17x ROAS
Men With Dad Bods
1 ads
$57,571
0.19x ROAS
Partners & Family
2 ads
$48,082
0.20x ROAS
Men In Their 30s & 40s
3 ads
$22,733
0.12x ROAS
Adults With Health Concerns
1 ads
$20,035
0.18x ROAS
Perimenopausal & Menopausal Women
1 ads
$7,056
0.68x ROAS
Women With Hormonal Symptoms
1 ads
$2,776
0.30x ROAS
Women In Their 30s & 40s+
1 ads
$846
0.38x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Storytelling
3 ads
$46,914
0.23x ROAS
Relatability
1 ads
$27,815
0.18x ROAS
Bold Claim
1 ads
$20,452
0.13x ROAS
Contrast
1 ads
$20,035
0.18x ROAS
Social Proof
1 ads
$2,776
0.30x ROAS
Shocking Statement
1 ads
$1,577
0.21x ROAS
Contrarian
1 ads
$704
0.01x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Unconventional Text Placement
1 ads
$57,571
0.19x ROAS
Case Study
2 ads
$48,082
0.20x ROAS
VSL
1 ads
$33,571
0.13x ROAS
Split Screen
1 ads
$33,201
0.17x ROAS
Celebrity
1 ads
$32,524
0.21x ROAS
Listicle
1 ads
$32,524
0.21x ROAS
Offer-First Banner
1 ads
$32,524
0.21x ROAS
Skit
2 ads
$28,518
0.09x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Affordability & Value
4 ads
$81,951
0.19x ROAS
Root Cause Diagnosis & Clarity
3 ads
$65,473
0.42x ROAS
Transformation & Vitality
4 ads
$61,217
0.18x ROAS
Physical Transformation & Weight Loss
2 ads
$35,977
0.24x ROAS
At-Home Convenience & Simplicity
1 ads
$20,452
0.13x ROAS
Healthcare Empowerment & Solutions
1 ads
$704
0.01x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Hone"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 1171DriveThruOPTRevamp_1_NA… 042326_INT-W_609.2_ASMRPoin… +34.1pp
Hook
1171DriveThruOPTRevamp_1_NA_NA_Video_Apr15-26_MensOPT - Copy
TS 49.8%
“How can I help you today? I have brain fog, I'm gaining weight, and I'm tired.”
Body
042326_INT-W_609.2_ASMRPointingBrooke_AM_VIDEO_meta_BOTH
TS 15.7% 100% 14.5% CTR 1.28% CVR 6.77% ROAS 0.45x
#2 NRTV_HONW232_D_SheDoesn'tKn… 042326_INT-W_609.1_ASMRPoin… +33.2pp
Hook
NRTV_HONW232_D_SheDoesn'tKnowItYet_US_E357_4x5_V8_HormonalBalanceLP - Women's Wellness Report
TS 49.8%
(no transcript · capture the first 3 seconds visually)
Body
042326_INT-W_609.1_ASMRPointingBrooke_AM_VIDEO_meta_BOTH
TS 16.7% 100% 22.1% CTR 1.06% CVR 6.63% ROAS 0.43x
#3 NRTV_HONW329_C_MyHusbandSai… 1260MenBlurryClearMGFX_3_NA… +36.5pp
Hook
NRTV_HONW329_C_MyHusbandSaidCry_US_E357_9x16_V2_HoneHandle
TS 49.7%
(no transcript · capture the first 3 seconds visually)
Body
1260MenBlurryClearMGFX_3_NA_NA_Video_May1-26_MensOPT - Copy
TS 13.2% 100% 48.3% CTR 0.70% CVR 3.25% ROAS 0.20x
#4 766AnnetteReactionsTextBloc… NRTV_HONW360_B_HonestReview… +34.0pp
Hook
766AnnetteReactionsTextBlock_2_NA_NA_Video_May11-26_Overview3-TRT-OV3
TS 49.2%
(no transcript · capture the first 3 seconds visually)
Body
NRTV_HONW360_B_HonestReview_US_E506_V2_HoneHandle
TS 15.2% 100% 10.5% CTR 1.39% CVR 5.23% ROAS 0.40x
#5 042226_INT-W_445.1_Specific… 050526_INT-W_637.1_SheDoesn… +9.1pp
Hook
042226_INT-W_445.1_SpecificMessagingReacts_AM_VIDEO_meta_BOTH40
TS 46.7%
(no transcript · capture the first 3 seconds visually)
Body
050526_INT-W_637.1_SheDoesntRealize_EP_VIDEO_meta_BOTH
TS 37.6% 100% 12.3% CTR 1.04% CVR 6.28% ROAS 0.44x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 1263DadBeachBod_4_NA_NA_Static_May20-26_Overview3-TRT-WL $1,091 $1,091 0.06x 0.0% ·
2 1110ChrisUGCTrendSet_5_NA_NA_Video_Mar13-26_MensOPT - Copy $1,016 $3,047 0.05x 33.1% ·
3 1230HubbyFruitSet_2_NA_NA_Static_May8-26_Overview3-TRT-OV3 - Copy $673 $673 0.07x 0.0% ·
4 1304InterviewWastedMoneyBloodwork_4_NA_NA_Video_May19-26_MensOPT $831 $831 0.06x 20.3% ·
5 1281UsVsThemProcess_EP_2_NA_NA_Video_May15-26_MensOPT $738 $738 0.06x 21.8% ·
6 1290MemeSetV24_1_NA_NA_Static_May22-26_Overview3-TRT-PROD $700 $700 0.06x 0.0% ·
7 1290MemeSetV24_2_NA_NA_Static_May22-26_Overview3-TRT-PROD $687 $687 0.09x 0.0% ·
8 1257ForDummiesBook_3_NA_NA_Static_May12-26_Overview3-TRT-OV3 $649 $649 0.07x 0.0% ·
9 1287OPTTweetsMay_2_NA_NA_Static_May21-26_MensOPT $629 $629 0.08x 0.0% ·
10 1256CryingTextBlockFoxTyler_2_NA_NA_Video_May1-26_Overview3-TRT-WL $626 $626 0.07x 22.1% ·