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ORION · GASSED
Wellmedr - 738775714827528 Last 7 days · Min $500 spend · Data via Motion
Jul 23 - Jul 29, 2026
Generated 2026-07-30 20:14 · Goal: ROAS · Stat-sig threshold: $200

Client notes · Wellmedr - 738775714827528

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

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History
Total spend
$704,836
analyzed subset: $274,039
Account ROAS
1.34x
Scaling CPA
$368
87 winning ads · 1833 purchases
Best ROAS (creative)
2.14x
Lowest CPA (creative)
$135

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
·
ad creative
Spend$39,204
CPA$456
ROAS1.59x
Thumbstop0.0%
CTR1.64%
Purchases86
GLP-1 Seekers · UGC Overlay Lifestyle Image with Text Price Stability
Static_043026_02 Forever
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#2
·
Spend$25,758
CPA$373
ROAS1.13x
Thumbstop10.2%
CTR1.05%
Purchases69
None Offer Only Montage, Screen Recording UGC Affordability
Video_043026_02_Lowest Price
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|Cost Cap|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Script (18.6s)
"$88 a month for GLP-1 meds right now."

$88 a month for GLP-1 meds right now. That's seriously the lowest price I've ever found. Yeah, so I got into this link right here. I qualified in like two minutes and boom, meds showed up a couple of days later. It's been the best experience of my life. I started a couple of months ago. I'm already down 43. Seriously, guys, I'll leave the link below. Check this out.

Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#3
·
Spend$40,364
CPA$444
ROAS1.17x
Thumbstop15.3%
CTR2.15%
Purchases91
GLP-1 Seekers If Then Yapper UGC Affordability
Video_050526_01_Mixed
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|Cost Cap|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#4
·
ad creative
Spend$23
CPA$0
ROAS0.00x
Thumbstop0.0%
CTR0.61%
Purchases0
Weight Loss Seekers · Listicle Lifestyle Image with Text Affordability
Static_050726_34 Clipboard
"Lowest Price GLP-1 Meds 👉"
Gassed|Retargeting|Date:04.30.26|Obj:Purchase|Strategy:ABO|Lowest Cost|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
·
ad creative
Spend$23,363
CPA$300
ROAS2.14x
Thumbstop0.0%
CTR2.01%
Purchases78
Weight Loss Patients · Feature Benefit Pointout Lifestyle Image with Text Fast Home Delivery
Static_050726_33 two day
"Lowest Price GLP-1 Meds 👉"
Gassed|Retargeting|Date:04.30.26|Obj:Purchase|Strategy:ABO|Lowest Cost|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#2
·
ad creative
Spend$16,749
CPA$289
ROAS2.04x
Thumbstop0.0%
CTR1.36%
Purchases58
Cost Conscious Consumers · Us Vs Them Lifestyle Image with Text Transparent Pricing
Static_050726_31 Sticker Shock
"Lowest Price GLP-1 Meds 👉"
Gassed|Retargeting|Date:04.30.26|Obj:Purchase|Strategy:ABO|Lowest Cost|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#3
·
ad creative
Spend$39,204
CPA$456
ROAS1.59x
Thumbstop0.0%
CTR1.64%
Purchases86
GLP-1 Seekers · UGC Overlay Lifestyle Image with Text Price Stability
Static_043026_02 Forever
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#4
·
ad creative
Spend$18,745
CPA$341
ROAS1.53x
Thumbstop0.0%
CTR1.32%
Purchases55
Cost Conscious Consumers · Post It Lifestyle Image with Text Affordability
88?
"Lowest Price GLP-1 Meds 👉"
Gassed|Retargeting|Date:04.30.26|Obj:Purchase|Strategy:ABO|Lowest Cost|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
GLP-1 Seekers
3 ads
$89,570
1.28x ROAS
None
5 ads
$86,576
0.75x ROAS
Cost Conscious Consumers
4 ads
$35,699
1.61x ROAS
Weight Loss Patients
1 ads
$23,363
2.14x ROAS
Weight Loss Seekers
1 ads
$23
·x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
If Then
1 ads
$40,364
1.17x ROAS
Offer Only
2 ads
$35,759
1.11x ROAS
Bold Claim
1 ads
$20,093
0.74x ROAS
Social Proof
1 ads
$11,943
0.64x ROAS
Question
1 ads
$2,194
0.12x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Montage
3 ads
$55,853
0.99x ROAS
Yapper
1 ads
$40,364
1.17x ROAS
Screen Recording
3 ads
$39,894
0.63x ROAS
UGC Overlay
1 ads
$39,204
1.59x ROAS
Billboard
1 ads
$26,588
1.10x ROAS
Feature Benefit Pointout
1 ads
$23,363
2.14x ROAS
Post It
1 ads
$18,745
1.53x ROAS
Us Vs Them
1 ads
$16,749
2.04x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Affordability
11 ads
$155,915
0.98x ROAS
Price Stability
1 ads
$39,204
1.59x ROAS
Fast Home Delivery
1 ads
$23,363
2.14x ROAS
Transparent Pricing
1 ads
$16,749
2.04x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Wellmedr - 738775714827528"
Concept 1

$88 Forever, Not Just the First Month

📥 .docx
Woman 35 to 52, weight-loss curious for years, already priced out Hims and Ro, opened tabs on three telehealth sites this week. Burned once by a starter-month-only price. Offer Only Static
Promo Card $88 a month, forever, not a starter rate that doubles in month two
Single static, price as hero. Bold $88 stamp, subhead clarifying forever pricing, small product hero, single CTA. Static is where the spend is going this week and the Forever angle is the top concept by spend.
👥 Talent
Agen/a (static)
DemographicNo talent on this card. Hero is the price stamp + a clean shot of the medication bottle/pen.
LookCream or off-white background, real lifestyle texture (not pure white seamless). Product photographed at home register, not studio.
🎒 Props & gear
  • 1x medication pen or vial, Wellmatter branding visible
  • Shipping box partially visible behind the pen for context
  • Headline typography: bold sans, $88 at hero size
  • Subhead: 'Same price. Every month. For as long as you take it.'
  • CTA pill at bottom: 'See if you qualify.'
📝 Full script 4 beats · click to expand
static beat 1
HEADLINE
(static)
Visual: Hero: $88/MONTH at oversized weight, set above the pen.
On-screen: $88/MONTH
static beat 2
SUBHEAD
(static)
Visual: Subhead under the price, slightly smaller weight.
On-screen: Same price. Every month. For as long as you take it.
static beat 3
PROOF
(static)
Visual: Small line under the subhead with the product context.
On-screen: Compounded GLP-1. Shipped in 2 days. No subscription games.
static beat 4
CTA
(static)
Visual: Bottom-third CTA pill.
On-screen: See if you qualify >

Static_043026_02 Forever is the #1 spender at $86,000 with 2.00x ROAS. The Forever framing is doing the work. A tightened version of the same angle with sharper price typography is the obvious refresh.

🎬 Production notes

iPhone product shot, late afternoon natural light by a window. No studio. The price stamp is the loudest element on the page. Aspect ratios: 4:5 and 1:1.

Source winners (3)
  • Static_043026_02 Forever ($86,000, 2.00x ROAS, top spender this week)
  • Static_043026_05 Lowest Price ($29,740, 1.86x ROAS)
  • Static_050726_31 Sticker Shock ($19,348, 1.00x ROAS, price-comparison frame)
Concept 2

Already Down 43 (UGC Refresh)

📥 .docx
Real customer 38 to 50, woman, has been on Wellmatter for a few months. Talks like a friend who is genuinely surprised this worked. Filmed in her own kitchen or car. Social Proof UGC Testimonial
video I started a couple of months ago and I'm already down 43 pounds, here is exactly what happened
Direct refresh of the Video_043026_02_Lowest Price testimonial that is doing $57k/wk at 1.15x ROAS. Same beats, fresher talent, tighter open. Keep the verbatim 'I'm already down 43' phrasing in the script because it is doing the work.
👥 Talent
Age38 to 52
DemographicWoman, real-person register, no makeup or light makeup, casual at-home clothes. Looks like someone scrolling TikTok would believe she actually uses this. NOT a polished spokesperson.
LookSelfie cam in her kitchen, car, or living room. Real, lived-in. Natural daylight from a window.
🎒 Props & gear
  • 1x medication pen or vial (the actual Wellmatter product)
  • Shipping box visible in one shot to establish the 'shipped in two days' beat
  • Phone for the 'qualified in two minutes' app/site screen recording
📝 Full script 5 beats · click to expand
0:00 to 0:03
HOOK
$88 a month for GLP-1 meds right now. That is the lowest price I have found anywhere.
Visual: Selfie cam. Talent in her kitchen. Holds up her phone with the Wellmatter site open.
On-screen: $88/mo · GLP-1
0:03 to 0:07
CREDIBILITY
I qualified online in like two minutes. No video call, no in-person doctor visit.
Visual: Phone propped, showing the qualification flow. Quick screen recording of the form.
On-screen: Qualified in 2 min
0:07 to 0:11
PROOF
Meds showed up two days later. Sealed box on my doorstep.
Visual: Doorstep shot. Box on the mat. She picks it up.
On-screen: Shipped in 2 days
0:11 to 0:17
RESULT
I started a couple months ago. I am down 43 pounds. I am not making that up.
Visual: Back to selfie cam. She is in her car or kitchen. Holds up the pen.
On-screen: Down 43 lbs · ~2 months
0:17 to 0:22
CTA
Link is below if you want to check it out. Takes two minutes.
Visual: Selfie cam, end on her face. She points at the camera.
On-screen: Link's below.

The Lowest Price video transcripts contain the highest-converting phrases on the account. Refresh the talent and re-record. Top winner pattern in the category.

🎬 Production notes

iPhone self-shooter, single talent. About 18 to 22 seconds. Tight. Three locations max (kitchen, doorstep, car) so the cuts feel like a real day.

Source winners (3)
  • Video_043026_02_Lowest Price ($57,594, 1.15x ROAS, the anchor video)
  • Video_043026_05_Lowest Price ($21,398, 1.20x ROAS)
  • Video_043026_04_Lowest Price ($14,800-ish, same transcript family)
Concept 3

Sticker Shock vs Wellmatter (Comparison Static)

📥 .docx
Researcher 30 to 50, has at least three pricing tabs open right now. Wants to know if the deal is real before they qualify. Skeptical, math-driven. Comparison Static
Comparison Chart Side-by-side: what other telehealth GLP-1s actually cost in month two and beyond
Static comparison chart. Three competitor columns at their first-month rate AND their ongoing rate, then Wellmatter at a single line. The reveal: Wellmatter is the only one without a hidden second-month jump.
👥 Talent
Agen/a (static)
DemographicNo talent. Comparison chart is the hero.
LookClean off-white background. Soft drop shadow on the price boxes. Real typography, not infographic-template.
🎒 Props & gear
  • Headline: 'GLP-1 price after month 1'
  • Three competitor columns (anonymized as 'Brand A / Brand B / Brand C' so we are not naming Hims/Ro/Found directly, just showing publicly visible pricing patterns)
  • Each column shows: Month 1 price (in faded text) + Month 2+ price (in bold) + small price-change arrow
  • Wellmatter column: $88 in bold, no Month-1 trick, single line of text underneath: 'Same. Every month.'
  • CTA pill at bottom: 'See your price.'
📝 Full script 4 beats · click to expand
static beat 1
HEADLINE
(static)
Visual: Hero headline.
On-screen: GLP-1 price after month 1
static beat 2
COMPARISON GRID
(static)
Visual: Three competitor columns with M1/M2+ pricing.
On-screen: Brand A: $79 → $199 | Brand B: $99 → $249 | Brand C: $59 → $179
static beat 3
ANCHOR
(static)
Visual: Wellmatter column standing alone, larger price.
On-screen: Wellmatter: $88. Same. Every month.
static beat 4
CTA
(static)
Visual: Bottom CTA pill.
On-screen: See your price >

Static_050726_31 Sticker Shock spent $19,348 at 1.00x ROAS this week. The comparison angle is showing up multiple times. A direct comparison chart that names the math is a clean Product-Aware concept.

🎬 Production notes

Designed asset, not shot. Render at 4:5 and 1:1. The arrows on Month-2 jumps should be the strongest visual contrast on the card.

Source winners (3)
  • Static_050726_31 Sticker Shock ($19,348, 1.00x ROAS, price-comparison frame)
  • Static_043026_07 less than coffee ($35,730 in 14d, 1.59x ROAS, cost-reframe)
  • Static_043026_02 Forever ($86,000, 2.00x ROAS, anchors the same Forever truth)
Concept 4

Two-Day Doorstep (Logistics-Led UGC)

📥 .docx
Person 30 to 45, has tried a different telehealth service before and waited weeks for shipping or got backordered. Logistics is the unlock for them, not price. Surprise Reveal UGC Demo
video I expected to wait three weeks like last time. Wellmatter showed up in two days.
UGC opens at the doorstep with the box already there. Talent narrates over the unboxing. Hook is the speed surprise, not price. Different from the Lowest Price family of videos.
👥 Talent
Age30 to 45
DemographicCould be man or woman. Real-person register. Wearing whatever they wear at home. Slight surprise energy: they were not expecting the box yet.
LookDoorstep, then kitchen counter. Phone propped on a chair or held selfie-style. Late afternoon natural light.
🎒 Props & gear
  • 1x sealed Wellmatter shipping box (their actual branded shipper)
  • 1x medication pen or vial inside the box
  • 1x knife or scissors for the box open
  • Phone showing the qualification confirmation email for the 'I qualified two days ago' beat
📝 Full script 5 beats · click to expand
0:00 to 0:03
HOOK
I literally qualified for this two days ago and it just showed up.
Visual: Open on the box on the doorstep. Phone held at chest height, talent looking down at it. Surprise energy.
On-screen: Day 0 → Day 2
0:03 to 0:08
SETUP
Wellmatter, GLP-1 meds, $88 a month. I filled out the form on Sunday night.
Visual: Talent picks up the box, walks it inside. Camera at chest height, follows.
On-screen: $88/mo · GLP-1
0:08 to 0:13
REVEAL
Approved in three minutes. No video call. No in-person anything. And now this is on my counter.
Visual: Box on the kitchen counter. Talent opens it. Pulls out the pen. Holds it up to the camera.
On-screen: Approved in 3 min
0:13 to 0:18
PROOF
The last GLP-1 site I tried had me waiting three weeks and then said they were out. I am not exaggerating, this took two days.
Visual: Selfie cam. Talent in kitchen. Holds the pen up. Quick cut to the shipping label timestamp.
On-screen: Last time: 3 weeks. This time: 2 days.
0:18 to 0:22
CTA
Link is in the bio if you want to try.
Visual: End on talent in kitchen, pen in hand. Points down.
On-screen: Link's in the bio.

Static_050726_33 two day spent $25,535 at 1.64x ROAS in 7d. Logistics is a tested winning angle. The video versions of this angle do not exist yet, so this is an untested format on a proven message.

🎬 Production notes

iPhone only. About 20 seconds. Three locations: doorstep, kitchen counter, selfie-cam payoff. The opening shot has to be the box on the mat, not the talent.

Source winners (3)
  • Static_050726_33 two day ($25,535, 1.64x ROAS, logistics angle on a static)
  • Video_043026_02_Lowest Price ($57,594, 1.15x ROAS, the UGC voice that converts)
  • GASSBCWELLMEDR_20_TIRZEPATIDE (Tirzepatide variant, 'shipped in two days' is verbatim in transcript)

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
No hook swaps generated · not enough video creatives with thumbstop + retention data this week.

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 Static_051826_32 VS_04 $873 $873 0.31x 0.1% ·
2 GASSWELLBC003-03 $0 $1,023 0.00x 25.1% ·
3 GASSWELLBC003-05 $0 $671 0.00x 24.6% ·
4 Video_050526_04_Mixed $1,442 $1,442 0.12x 13.6% ·
5 GASSWELLBC003-04 $696 $696 0.73x 24.7% ·
6 Static_043026_16 Generic $1,105 $1,105 0.76x 0.0% ·
7 Static_051326_04 Forever Tirz $696 $2,087 1.12x 0.0% ·
8 GASSWELLBC002-03 $889 $889 0.19x 30.1% ·