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★ ORION · GASSED
Wellmedr - 738775714827528 Last 30 days · Min $500 spend · Data via Motion
Jun 30 - Jul 29, 2026
Generated 2026-07-30 17:16 · Goal: ROAS · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes · Wellmedr - 738775714827528

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

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History
Total spend
$1,931,347
analyzed subset: $703,331
Account ROAS
1.09x
Scaling CPA
$460
216 winning ads · 4074 purchases
Best ROAS (creative)
9.48x
Lowest CPA (creative)
$67

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
·
ad creative
Spend$9,912
CPA$381
ROAS1.40x
Thumbstop0.0%
CTR3.97%
Purchases26
Weight Loss Seekers · Countdown, Headline Text Only Confidence & Empowerment
Static_0204_6
"Affordable Weight Loss"
Ghost | Wellmedr | GLP-1 | TOF | Cost Cap | 0226 - Copy
Primary text

Affordable, effective weight loss from Wellmedr. Get started today from just $95/month.

#2
·
ad creative
Spend$14,363
CPA$287
ROAS2.08x
Thumbstop0.0%
CTR1.79%
Purchases50
GLP-1 Seekers · UGC Overlay Lifestyle Image with Text Price Stability
Static_043026_02 Forever
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#3
·
ad creative
Spend$34,731
CPA$560
ROAS0.87x
Thumbstop0.0%
CTR3.10%
Purchases62
None · Feature Benefit Pointout Lifestyle Image with Text Affordability
Static_0204_2
"Affordable Weight Loss"
Ghost | Wellmedr | GLP-1 | TOF | Max Volume | 0226
Primary text

Affordable, effective weight loss from Wellmedr. Get started today from just $95/month.

#4
·
ad creative
Spend$100,647
CPA$625
ROAS0.84x
Thumbstop0.0%
CTR3.66%
Purchases161
Weight Loss Seekers · Us Vs Them Product Image with Text Steady, Consistent Weight Loss
Static_0204_4
"Affordable Weight Loss"
Ghost | Wellmedr | GLP-1 | TOF | Cost Cap | 0226 - Copy
Primary text

Affordable, effective weight loss from Wellmedr. Get started today from just $95/month.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
·
ad creative
Spend$468
CPA$67
ROAS9.48x
Thumbstop0.0%
CTR5.83%
Purchases7
Weight Loss Patients · Listicle, Split Screen Product Image with Text Affordability
Static_012926_3
"Affordable Weight Loss"
Ghost | Wellmedr | GLP-1 | TOF | Cost Cap | 0226 - Copy
Primary text

Affordable, effective weight loss from Wellmedr. Get started today from just $95/month.

#2
·
Spend$730
CPA$730
ROAS2.60x
Thumbstop14.7%
CTR1.98%
Purchases1
Cost Conscious Consumers Bold Claim Comment Response, Screen Recording, Transformation UGC Affordability
Video_043026_05_Lowest Price
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Script (18.6s)
"$88 a month for GLP-1 meds right now."

$88 a month for GLP-1 meds right now. That's seriously the lowest price I've ever found. Yeah, so I got into this link right here. I qualified in like two minutes and boom, meds showed up a couple of days later. It's been the best experience of my life. I started a couple of months ago. I'm already down 43. Seriously, guys, I'll leave the link below. Check this out.

Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#3
·
ad creative
Spend$14,363
CPA$287
ROAS2.08x
Thumbstop0.0%
CTR1.79%
Purchases50
GLP-1 Seekers · UGC Overlay Lifestyle Image with Text Price Stability
Static_043026_02 Forever
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#4
·
ad creative
Spend$24,476
CPA$266
ROAS2.03x
Thumbstop0.0%
CTR4.18%
Purchases92
Other · Headline, Offer-First Banner, Statistic Lifestyle-Product Image with Text Expert Support
Static_0326_5
"$95/month GLP-1"
Ghost | Wellmedr | GLP-1 | TOF | Cost Cap | 03 Asset Testing - Copy
Primary text

GLP-1 weight loss from just $95/month.

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
None
6 ads
$194,920
0.93x ROAS
Weight Loss Seekers
3 ads
$131,777
0.98x ROAS
Cost Conscious Consumers
4 ads
$119,203
0.94x ROAS
GLP-1 Seekers
1 ads
$14,363
2.08x ROAS
Weight Loss Patients
1 ads
$468
9.48x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Offer Only
1 ads
$67
·x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Us Vs Them
2 ads
$204,845
0.77x ROAS
Headline
5 ads
$167,417
1.01x ROAS
Listicle
3 ads
$108,545
3.47x ROAS
Review
1 ads
$61,069
0.94x ROAS
Feature Benefit Pointout
2 ads
$58,565
0.85x ROAS
Offer-First Banner
2 ads
$44,040
1.18x ROAS
Statistic
1 ads
$23,834
0.84x ROAS
UGC Overlay
1 ads
$14,363
2.08x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Affordability
8 ads
$196,485
2.20x ROAS
Confidence & Empowerment
3 ads
$104,183
1.02x ROAS
Steady, Consistent Weight Loss
1 ads
$100,647
0.84x ROAS
Personalized Program
1 ads
$23,834
0.84x ROAS
Craving & Hunger Reduction
1 ads
$21,218
0.69x ROAS
Price Stability
1 ads
$14,363
2.08x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Wellmedr - 738775714827528"
Concept 1

From Sticker Shock to Doorstep (30-Second Story)

📥 .docx
First-time GLP-1 buyer, 32 to 48. Has scrolled past four telehealth ads this month and not clicked. Needs the whole journey compressed into one watchable minute. Storytelling UGC Story
🎬 Casey Hall🎬 Chantal Alexandria🎬 Elsa Corrine Barbi
video Here is the whole arc, from pricing-shock to meds-at-the-door, no skipping
Single talent narrates a 30-second story arc: the price tab open on their laptop, the qualification flow on their phone, the confirmation email, the box on the doorstep, the first dose. Each beat 3 to 5 seconds. Compressed enough to be a single TikTok.
👥 Talent
Age32 to 48
DemographicReal person, woman or man. Curious-buyer energy, not influencer energy. Articulate but not polished. Looks like they would actually sit down at their laptop and research this.
LookMultiple in-home locations: desk, kitchen, doorstep, bathroom mirror. Same outfit through, signals 'one day, one decision.'
🎒 Props & gear
  • 1x laptop with the Wellmatter pricing page open
  • 1x phone for the qualification flow + confirmation email
  • 1x sealed Wellmatter shipping box
  • 1x Wellmatter pen
  • Optional: a different competitor's pricing tab open on the laptop for the comparison beat
🎬 Suggested casting from your Notion casting board
Casey Hall
30-40, 40-45 · Woman · Local
Chantal Alexandria
30-40, 40-45 · Woman · Local · video
Elsa Corrine Barbi
40-45, 45+ · Woman · Local · video
📝 Full script 7 beats · click to expand
0:00 to 0:04
HOOK
I have been quoted $300, $400, $600 a month for GLP-1. I am going to show you the one I actually paid.
Visual: Talent at her desk, laptop open. Quick pan across three competitor pricing tabs.
On-screen: $300+, $400+, $600+ ... $88
0:04 to 0:08
SETUP
Wellmatter. $88 a month. Compounded GLP-1.
Visual: Screen recording of the Wellmatter pricing page.
On-screen: Wellmatter · $88/mo
0:08 to 0:13
QUALIFICATION
I filled out the qualification form on my phone. Took two minutes. No video call.
Visual: Screen recording of the qualification flow on the phone, talent's hand visible.
On-screen: 2 min · No video call
0:13 to 0:17
CONFIRMATION
Got the approval email three minutes after I hit submit.
Visual: Phone screen showing the confirmation email timestamp.
On-screen: Approved in 3 min
0:17 to 0:22
DELIVERY
Two days later, this was on my doorstep.
Visual: Doorstep shot. Box on the mat. Talent picks it up.
On-screen: Day 2: doorstep
0:22 to 0:27
REVEAL
First dose tonight. Same price next month. Same price every month after that.
Visual: Kitchen counter. Pen unboxed. Talent holds it up to camera.
On-screen: Same price. Every month.
0:27 to 0:31
CTA
Two minutes to see if you qualify. Link's below.
Visual: Selfie cam, talent in bathroom mirror or kitchen, points down.
On-screen: Link's below.
Why it should work

The 30d window shows a heavy static lean (top 8 are all statics). UGC story-arc videos are underweighted. The Lowest Price family did well at 7d and 14d but is one-frame UGC, not a story. A full-arc concept is white space.

🎬 Production notes

iPhone self-shooter. About 28 to 32 seconds. Seven beats. Most of the visual cuts are screen recordings + product shots, with the talent on-camera for the hook and the CTA. Aspect 9:16.

Source winners (3)
  • Static_0204_6 ($199,118 in 30d, 0.92x ROAS, the all-time-high spender)
  • Static_043026_02 Forever ($122,920 in 30d, 2.12x ROAS, the Forever frame)
  • Video_043026_02_Lowest Price ($72,163 in 30d, 1.34x ROAS, only video in top 8)
Concept 2

Lifetime Pattern: Why the Statics Are Beating the Videos

📥 .docx
Same researcher persona that has been responding to the Forever statics across 30 days. Repeat-impression buyer who needs one more push. Bold Claim Static
🎬 Alejandro Lopez🎬 Alex Chrenko🎬 Alfred Neves
Pattern Refresh Same medication category as Ozempic, Mounjaro, Zepbound, just compounded and direct-shipped
Single hero static that names the competitive set explicitly. Headline: 'The medication in Ozempic, Mounjaro, and Zepbound. $88 a month from Wellmatter.' Subhead clarifies compounded vs branded. Designed to be the static that closes the consideration loop.
👥 Talent
Agen/a (static)
DemographicNo talent.
LookSoft cream background. Three small pen icons on the left labeled Ozempic, Mounjaro, Zepbound. One Wellmatter pen on the right at larger scale. Single column of text underneath.
🎒 Props & gear
  • Headline: 'Same category. Different price.'
  • Left side: small icons labeled Ozempic, Mounjaro, Zepbound, each with its approximate cash-pay monthly cost greyed underneath
  • Right side: Wellmatter pen icon, larger, labeled '$88/mo. Same. Every month.'
  • Footnote line: 'Compounded semaglutide and tirzepatide. Prescribed by licensed providers. Shipped in two days.'
  • CTA pill: 'See if you qualify.'
🎬 Suggested casting from your Notion casting board
Alejandro Lopez
20-30 · Man · Local · video
Alex Chrenko
20-25 · Man · video
Alfred Neves
20-25, 20-30 · Man · Local
📝 Full script 5 beats · click to expand
static beat 1
HEADLINE
(static)
Visual: Top of frame.
On-screen: Same category. Different price.
static beat 2
COMPETITIVE SET
(static)
Visual: Three small pen icons.
On-screen: Ozempic ~$998 · Mounjaro ~$1,069 · Zepbound ~$1,059 (cash)
static beat 3
ANCHOR
(static)
Visual: Wellmatter pen, larger.
On-screen: Wellmatter · $88/mo · Same every month
static beat 4
PROOF
(static)
Visual: Single line of text.
On-screen: Compounded · Prescribed · Shipped in 2 days
static beat 5
CTA
(static)
Visual: Bottom CTA.
On-screen: See if you qualify >
Why it should work

Five of the top 8 spenders in 30d are statics. The 30d data shows the Forever / Lowest Price static angles dominating cumulative spend. A category-naming static is what is missing. The math static (Wellmatter as the compounded version of Ozempic / Mounjaro) is the strongest claim we can make and have not made yet.

🎬 Production notes

Designed asset. The Wellmatter pen should be visibly larger than the three competitor icons. Disclaimer footer text in a smaller weight. Aspect ratios 4:5 and 1:1.

Source winners (3)
  • Static_0204_6 ($199,118 in 30d, the all-time-high spender)
  • Static_043026_02 Forever ($122,920 in 30d, 2.12x ROAS)
  • Static_0204_2 ($113,695 in 30d, 1.24x ROAS)
Concept 3

Three Months In, Real Talk (Long-form UGC)

📥 .docx
Trust-aware buyer 40 to 55, has been burned by health products before. Will not buy on a 15-second ad. Will buy if the testimonial feels real and goes longer than three beats. Confession UGC Long-form
🎬 Liberty Bernal🎬 Asia Noel🎬 Mackenzie Curran
video What happened in months one, two, and three. The boring parts, not just the weight number.
60-second testimonial from a real customer who has been on Wellmatter for three months. Walks through each month plainly. Includes the side-effect note in month one. Includes the plateau-and-bounce-back in month two. Includes the result in month three. Builds trust by including the uncomfortable parts.
👥 Talent
Age40 to 55
DemographicWoman, weathered-real register. Looks like someone's mom or older sister. Articulate but not influencer-polished. The credibility comes from how matter-of-factly she talks about month-one nausea.
LookKitchen or living room. Same outfit throughout. Could be filmed in one sitting, edited into three month chapters.
🎒 Props & gear
  • 1x Wellmatter pen (the actual product)
  • 1x phone for the qualification recap beat
  • 1x calendar or notebook showing month markers
🎬 Suggested casting from your Notion casting board
Liberty Bernal
40-45, 30-40 · Woman · Local · video
Asia Noel
20-30 · Woman · Self Shooter
Mackenzie Curran
20-30 · Woman · Self Shooter
📝 Full script 6 beats · click to expand
0:00 to 0:05
HOOK
I am going to do a real review of Wellmatter. Three months in. The good parts, the boring parts, and the part nobody talks about.
Visual: Selfie cam. Talent in kitchen, sitting on a stool. Pen on the counter in front of her.
On-screen: 3-month review
0:05 to 0:20
MONTH 1
Month one. I qualified online in two minutes. Meds showed up two days later. The first week, mild nausea. Worth flagging because it is real. By week two it was gone. I lost about eight pounds in month one without changing my diet.
Visual: Cuts to her holding the pen, then a quick clip of the shipping box on the counter. Brief glance at a calendar with 'Month 1' written on it.
On-screen: Month 1 · -8 lbs · mild nausea wk 1
0:20 to 0:35
MONTH 2
Month two. I hit a plateau for ten days. Did not lose anything. I almost stopped. Then on day eleven the weight started coming off again. Down another twelve.
Visual: Talent continues talking to camera. Calendar visible with 'Month 2' on a fresh page.
On-screen: Month 2 · -12 lbs · 10-day plateau
0:35 to 0:50
MONTH 3
Month three. Down another fifteen. So thirty five total in three months. The price never changed. Same eighty eight dollars every month.
Visual: Hold on talent. Pen on the counter. She gestures at it.
On-screen: Month 3 · -15 lbs · $88 every month
0:50 to 0:58
PROOF
I did not get charged a different rate in month two. I did not get hit with a renewal fee. Same number, same shipping, every month.
Visual: Quick screen recording of her bank statement showing three identical $88 charges, dates redacted.
On-screen: Same $88 · every month
0:58 to 1:03
CTA
If you have been on the fence, just go check if you qualify. Link is below. Takes two minutes.
Visual: End on selfie cam. Pen in hand. Talent points down.
On-screen: Link's below.
Why it should work

30d window has minimal long-form video winners. The current UGC is all 15-to-20-second clips. A 60-second confession-style testimonial is an untested format for this brand and addresses the Most-Aware / final-objection slot in the funnel. Compliance-friendly because it does not over-promise.

🎬 Production notes

iPhone tripod. About 55 to 65 seconds. Three-chapter structure. Single location. The runtime is the strategy. Aspect 9:16 with letterboxing if needed for some placements.

Source winners (3)
  • Video_043026_02_Lowest Price ($72,163 in 30d, 1.34x ROAS, the established UGC voice)
  • Static_043026_02 Forever ($122,920 in 30d, 2.12x ROAS, top non-static angle to anchor on)
  • GASSBCWELLMEDR_20_TIRZEPATIDE (Tirzepatide UGC, transcript phrase 'I got approved in three minutes')

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
No hook swaps generated · not enough video creatives with thumbstop + retention data this week.

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 Static_051126_36_$3/day blonde $938 $938 0.74x 0.0% ·
2 Video_050726_03_10X Brain $1,490 $1,490 0.21x 31.4% ·
3 122182198772886060 $1,255 $1,255 0.56x 0.0% ·
4 GASSBCWELLMEDR_16_TIRZEPATIDE $1,060 $1,060 0.25x 14.5% ·
5 Static_050526_09 Eight Eight $0 $803 0.00x 0.0% ·
6 Video_050526_04_Mixed $0 $697 0.00x 16.6% ·
7 Video_050726_05_Addy $1,098 $1,098 0.15x 36.3% ·
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard