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ORION · GASSED
Wellmedr - 738775714827528 Last 14 days · Min $500 spend · Data via Motion
Apr 30May 13, 2026
Generated 2026-05-14 14:11 · Goal: ROAS · Stat-sig threshold: $200

Client notes — Wellmedr - 738775714827528

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$663,005
analyzed subset: $94,911
Account ROAS
1.40x
Scaling CPA
$337
138 winning ads · 1823 purchases
Best ROAS (creative)
3.07x
Lowest CPA (creative)
$116

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
ad creative
Spend$14,363
CPA$287
ROAS2.08x
Thumbstop0.0%
CTR1.79%
Purchases50
GLP-1 Seekers UGC Overlay Lifestyle Image with Text Price Stability
Static_043026_02 Forever
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#2
Spend$67
CPA$0
ROAS0.00x
Thumbstop13.0%
CTR3.40%
Purchases0
None Offer Only Montage, Screen Recording UGC Affordability
Video_043026_02_Lowest Price
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Script (18.6s)
"$88 a month for GLP-1 meds right now."

$88 a month for GLP-1 meds right now. That's seriously the lowest price I've ever found. Yeah, so I got into this link right here. I qualified in like two minutes and boom, meds showed up a couple of days later. It's been the best experience of my life. I started a couple of months ago. I'm already down 43. Seriously, guys, I'll leave the link below. Check this out.

Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#3
ad creative
Spend$2,024
CPA$405
ROAS1.05x
Thumbstop0.0%
CTR3.30%
Purchases5
Cost Conscious Consumers Offer-First Banner Lifestyle Image with Text Affordability
Static_043026_05 Lowest Price
"Lowest Price GLP-1 Meds 👉"
GassedProspecting|Date:05.07.26|Obj:Purchase|Strategy:ABO|Manual Bid|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#4
ad creative
Spend$9,102
CPA$364
ROAS1.76x
Thumbstop0.0%
CTR1.57%
Purchases25
Cost Conscious Consumers Post It Lifestyle Image with Text Affordability
Static_043026_07 less than coffee
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
ad creative
Spend$5,301
CPA$177
ROAS3.07x
Thumbstop0.0%
CTR6.11%
Purchases30
Other Headline, Offer-First Banner, Statistic Lifestyle-Product Image with Text Expert Support
Static_0326_5
"$95/month GLP-1"
Ghost | Wellmedr | GLP-1 | TOF | Max Volume | 03 Asset Testing
Primary text

GLP-1 weight loss from just $95/month.

#2
Spend$730
CPA$730
ROAS2.60x
Thumbstop14.7%
CTR1.98%
Purchases1
Cost Conscious Consumers Bold Claim Comment Response, Screen Recording, Transformation UGC Affordability
Video_043026_05_Lowest Price
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Script (18.6s)
"$88 a month for GLP-1 meds right now."

$88 a month for GLP-1 meds right now. That's seriously the lowest price I've ever found. Yeah, so I got into this link right here. I qualified in like two minutes and boom, meds showed up a couple of days later. It's been the best experience of my life. I started a couple of months ago. I'm already down 43. Seriously, guys, I'll leave the link below. Check this out.

Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#3
ad creative
Spend$14,363
CPA$287
ROAS2.08x
Thumbstop0.0%
CTR1.79%
Purchases50
GLP-1 Seekers UGC Overlay Lifestyle Image with Text Price Stability
Static_043026_02 Forever
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

#4
ad creative
Spend$11,788
CPA$302
ROAS1.82x
Thumbstop0.0%
CTR1.37%
Purchases39
None Billboard Lifestyle-Product Image with Text Affordability
Static_043026_12 Billboard
"Lowest Price GLP-1 Meds 👉"
Gassed|Prospecting|Date:04.30.26|Obj:Purchase|Strategy:ABO|ROASBID|Placement:FB/IG/MESSENGER+|LP:Main 1|ATT:1DC|PG:Wellmedr
Primary text

GLP-1 for $88/mo? YES PLEASE 🙏🔥 Most companies lure you in with a low price… then hit you with a “membership fee” on page two 😒 Not us. Get started with GLP-1 weight loss for $88/month 💸 No bait-and-switch. No membership fees. No price increases ever. Lock in your price FOREVER 🙌 See if you qualify in under 2 minutes 👇

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
None
6 ads
$22,734
0.89x ROAS
Cost Conscious Consumers
5 ads
$19,626
1.43x ROAS
GLP-1 Seekers
1 ads
$14,363
2.08x ROAS
Weight Loss Patients
2 ads
$10,264
1.66x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Bold Claim
1 ads
$730
2.60x ROAS
Offer Only
1 ads
$67
—x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
UGC Overlay
3 ads
$17,799
1.16x ROAS
Billboard
2 ads
$13,008
1.63x ROAS
Post It
1 ads
$9,102
1.76x ROAS
Feature Benefit Pointout
1 ads
$8,297
1.73x ROAS
Us Vs Them
2 ads
$7,770
0.88x ROAS
Headline
1 ads
$7,731
0.65x ROAS
Offer-First Banner
3 ads
$3,952
0.53x ROAS
Unconventional Text Placement
1 ads
$1,967
1.58x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Affordability
9 ads
$29,648
1.29x ROAS
Price Stability
2 ads
$16,330
1.83x ROAS
Fast Home Delivery
1 ads
$8,297
1.73x ROAS
Confidence & Empowerment
1 ads
$7,731
0.65x ROAS
Transparent Pricing
1 ads
$4,981
0.60x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Wellmedr - 738775714827528"
Concept 1

Less Than a Cup of Coffee a Day

📥 .docx
Cost-conscious woman 35 to 50. Has been doing the daily-coffee guilt math for years. Open to the meds but stuck on the monthly number. Reframe Static
Cost-reframe Card $88 a month is less than three dollars a day, which is what you spend at the drive-thru
Static cost-reframe card. Coffee cup on the left, pen on the right, equals sign in between, $2.93/day under the pen. The Tirzepatide tier with the verbatim 'less than six bucks a day' phrasing in a smaller version.
👥 Talent
Agen/a (static)
DemographicNo talent on the card.
LookSoft off-white background. Real photo of a takeaway coffee cup, not stock. Real photo of the Wellmatter pen, also lifestyle.
🎒 Props & gear
  • 1x branded takeout coffee cup (Starbucks-equivalent, no logo if licensing matters)
  • 1x Wellmatter pen
  • Headline: 'Less than your morning coffee'
  • Sub-element: coffee = $4.50/day | Wellmatter GLP-1 = $2.93/day
  • Smaller line at bottom for the Tirzepatide tier: 'Tirzepatide from $158/mo. Less than $6/day.'
  • CTA pill: 'See if you qualify.'
📝 Full script 4 beats · click to expand
static beat 1
HEADLINE
(static)
Visual: Hero headline.
On-screen: Less than your morning coffee.
static beat 2
COMPARISON
(static)
Visual: Coffee cup + price | Wellmatter pen + price.
On-screen: Coffee: ~$4.50/day | Wellmatter: $2.93/day
static beat 3
UPSELL TIER
(static)
Visual: Smaller line below for the Tirzepatide tier.
On-screen: Tirzepatide: from $158/mo. Less than $6/day.
static beat 4
CTA
(static)
Visual: CTA pill.
On-screen: See if you qualify >

Static_043026_07 less than coffee spent $35,730 in 14d at 1.59x ROAS, on the cheaper side of CPA. The cost-reframe is converting better than the raw price hero. Two variants in this run: $88/mo at less than $3/day, and $158 Tirzepatide at less than $6/day.

🎬 Production notes

Designed asset with two real-shot product photos. 4:5 and 1:1 aspect ratios. Coffee cup on left, pen on right, daily-cost numbers underneath each.

Source winners (3)
  • Static_043026_07 less than coffee ($35,730 in 14d, 1.59x ROAS, the cost-reframe winner)
  • Static_043026_02 Forever ($122,920 in 14d, 2.12x ROAS, the Forever framing)
  • GASSBCWELLMEDR_16/20 TIRZEPATIDE transcripts ('less than six bucks a day' verbatim)
Concept 2

Tirzepatide for $158 (Tier-Up UGC)

📥 .docx
Customer 35 to 55 who has already tried compounded semaglutide somewhere and plateaued. Knows the difference between GLP-1 and Tirzepatide. Researching the next step. Bold Claim UGC Testimonial
video Tirzepatide is usually crazy expensive. $158 a month at Wellmatter, the same number every month.
Refresh of the GASSBCWELLMEDR_20_TIRZEPATIDE UGC. Same verbatim hook because it converts. New talent, new location, tighter timing. Pulls the Solution-Aware-going-Product-Aware shopper who already knows the category and is upgrading.
👥 Talent
Age38 to 55
DemographicReal person, on the slightly older side of the Wellmatter buyer. Probably already tried semaglutide elsewhere. Speaks like someone who has done the research.
LookAt-home register. Kitchen or home office. Natural daylight. The slightly informed voice, not the surprised-discovery voice.
🎒 Props & gear
  • 1x Wellmatter Tirzepatide pen (the actual product)
  • Shipping box for the 'shipped in two days' beat
  • Phone showing the qualification flow
📝 Full script 5 beats · click to expand
0:00 to 0:03
HOOK
Tirzepatide is usually crazy expensive, right?
Visual: Selfie cam. Talent at home. Holding the pen.
On-screen: Tirzepatide
0:03 to 0:07
REVEAL
Wellmatter has it starting at $158 a month, and the price stays the same. It does not randomly jump in month two.
Visual: Quick cut to a phone screen showing the Wellmatter pricing page.
On-screen: $158/mo. Same. Every month.
0:07 to 0:10
MATH
That is less than six bucks a day.
Visual: Back to selfie cam, talent in kitchen, casual shrug.
On-screen: <$6/day
0:10 to 0:13
PROOF
I got approved in three minutes. My meds shipped in two days.
Visual: Doorstep shot of the sealed box. Pen lifted from the box.
On-screen: Approved in 3 min · Shipped in 2 days
0:13 to 0:15
CTA
Link is below.
Visual: End on talent at home, points down.
On-screen: Link's below.

Tirzepatide UGC is appearing in the top winners list (#3-4 in 7d). It is a higher-priced tier than the $88 GLP-1, and the audience is further down the funnel. Underweighted in this week's mix.

🎬 Production notes

iPhone self-shooter. About 15 seconds. Matches the existing Tirzepatide UGC runtime which is 15 seconds.

Source winners (3)
  • GASSBCWELLMEDR_20_TIRZEPATIDE (top 5 video, 'shipped in two days' transcript)
  • GASSBCWELLMEDR_16_TIRZEPATIDE (identical transcript family)
  • Video_043026_02_Lowest Price ($72,163 in 14d, 1.34x ROAS, the converting register)
Concept 3

The Math On Two Years of Wellmatter vs Three Months of Ozempic

📥 .docx
Math-driven buyer, 35 to 55, has looked up the cash price of branded Ozempic, knows it is around $1,000/mo without insurance, has been quietly priced out for years. Reasons Why Static
Math-led Comparison Two years of Wellmatter costs less than three months of cash-pay Ozempic
Static, pure-math card. Two stacked rows. Top row: 'Branded Ozempic, cash: $1,050/mo x 3 = $3,150.' Bottom row: 'Wellmatter compounded: $88/mo x 24 months = $2,112.' Subhead: 'Two years vs three months. Same medication category.' Promo angle stays in the CTA.
👥 Talent
Agen/a (static)
DemographicNo talent. Math is the hero.
LookOff-white background with a soft grid texture. Numbers in big serif or geometric sans. Subhead in italic for the contrast moment.
🎒 Props & gear
  • Headline: 'The math nobody runs.'
  • Row 1: Branded GLP-1 at cash price · 3 months · $3,150 total
  • Row 2: Wellmatter compounded GLP-1 · 24 months · $2,112 total
  • Subhead under both rows: 'Two years. Less money. Same category of medication.'
  • Footnote in small text: 'Cash prices vary by pharmacy. Wellmatter is compounded GLP-1 prescribed through licensed providers.'
  • CTA pill: 'See your price.'
📝 Full script 5 beats · click to expand
static beat 1
HEADLINE
(static)
Visual: Top of frame.
On-screen: The math nobody runs.
static beat 2
ROW 1
(static)
Visual: Top bar.
On-screen: Branded GLP-1 · cash · 3 months · $3,150
static beat 3
ROW 2
(static)
Visual: Bottom bar, longer, brand color.
On-screen: Wellmatter compounded · 24 months · $2,112
static beat 4
ANCHOR
(static)
Visual: Italic subhead between.
On-screen: Two years. Less money. Same category.
static beat 5
CTA
(static)
Visual: Bottom CTA pill.
On-screen: See your price >

The 14d winners show heavy static spend on price-framing concepts. None of the current statics make the lifetime-math case directly. This is an untapped angle: anchor against the branded cash price, not against another telehealth.

🎬 Production notes

Designed static. The contrast between '3 months' and '24 months' is the visual hook. Color the longer bar Wellmatter-brand. Render 4:5 and 1:1.

Source winners (3)
  • Static_043026_02 Forever ($122,920 in 14d, 2.12x ROAS)
  • Static_043026_05 Lowest Price ($45,574 in 14d, 1.84x ROAS)
  • Static_043026_07 less than coffee ($35,730 in 14d, 1.59x ROAS, reframe pattern)

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
No hook swaps generated — not enough video creatives with thumbstop + retention data this week.

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 Static_051126_36_$3/day blonde $938 $938 0.74x 0.0%
2 Video_050726_03_10X Brain $1,490 $1,490 0.21x 31.4%
3 122182198772886060 $1,255 $1,255 0.56x 0.0%
4 GASSBCWELLMEDR_16_TIRZEPATIDE $1,060 $1,060 0.25x 14.5%
5 Static_050526_09 Eight Eight $0 $803 0.00x 0.0%
6 Video_050526_04_Mixed $0 $697 0.00x 16.6%
7 Video_050726_05_Addy $1,098 $1,098 0.15x 36.3%
8 Static_043026_14 Generic $695 $1,391 0.24x 0.0%