UGC
Liquid Adderall without the crash. $3 a day. No doctor needed.
Pain / Desire“I keep hitting 3pm walls. Adderall is gated and I don't want it anyway. Coffee stopped working months ago.”
AwarenessSolution-Aware
MechanicReframe
Selfie-cam UGC. Talent name-drops the 'liquid Adderall' framing in the first 2 seconds and pivots immediately to specifics: $3 a day, 3-minute qualification, ships in days, 60-second daily protocol. Hard-stop on the link CTA.
📦 Products featured
- NAD Plus injection (monthly subscription, $99/mo)
- 60-second daily protocol
- Licensed provider consultation (included)
- 3-minute qualification flow
👥 Talent
Age25 to 38
DemographicMale or female. Looks like a knowledge worker. Slightly tired energy at start, energized by midpoint. Diverse casting strongly preferred. Should not look like a pharma spokesperson.
LookHoodie or t-shirt, plain wall or home office, daylight. Slight self-deprecating energy. Cup of coffee visible at the open if possible.
🎒 Props & gear
- 1× iPhone (selfie cam vertical)
- 1× DirectMeds NAD Plus packaging or vial closeup (the hero shot)
- 1× cup of coffee (visible at open, as the contrast)
- $3-coin or '$3/day' overlay graphic
- '3-minute qualification' timer overlay
- 60-second protocol b-roll (hand applying the dose)
- Link CTA end card with '3 minutes to qualify' subtext
🎬 Suggested casting from your Notion casting board
🎣 Hook variations
5 options · pick one for the shoot
1
“I'm convinced NAD Plus is straight up liquid Adderall.”
Casual UGC, conviction tone
Trigger Curiosity Gap
Tactic Bold Claim
2
“Apparently I've been living in the Stone Age because what do you mean a $3 shot fixes my brain fog.”
Self-aware disbelief
Trigger Pattern Interrupt
Tactic Shocking Statement
Voice pattern Apparently I've been living in the Stone Age...
3
“Stop scrolling. NAD Plus is liquid Adderall and it's three bucks a day.”
Hard pattern interrupt, urgent
Trigger Pattern Interrupt
Tactic Sale Announcement
4
“If you've been on the fence about Adderall, do this first.”
Direct, audience-targeted
Trigger Identity Call-Out
Tactic Directive
5
“Just a heads up, NAD Plus is what people are using instead of Adderall now.”
Soft signal, social-proof tip
Trigger Social Proof
Tactic Authority
Voice pattern Just a heads up...
📝 Full script
5 beats · click to expand
I'm convinced NAD Plus is straight up liquid Adderall.
Visual: Selfie cam, MCU. Talent at desk, cup of coffee in frame. Conviction tone, points at camera.
On-screen: 💊 → 💉
And it's three dollars a day. Cheaper than a daily coffee.
Visual: Cut to closeup of coffee cup pushed aside. '$3/day' overlay slides in. Quick cut to NAD Plus packaging.
On-screen: $3/day
Took me three minutes to qualify. No doctor visit. Got delivered in a couple days. 60 seconds a day.
Visual: Cuts: phone showing qualification flow (3-minute timer overlay), packaging arriving at door, hand applying dose.
On-screen: 3-min sign up · 60-sec daily
Focus is ten times better. Brain fog is gone. Mood just better.
Visual: Talent at desk, looking awake and focused. Quick before/after split: tired-eyes vs alert.
On-screen: no crash
Licensed provider included. No commitment. Link's right there. Try one month.
Visual: End card: NAD Plus product hero, 'Qualify in 3 minutes' button, '$99/month, no commitment' subtext.
On-screen: qualify in 3 min · directmeds
Why it should work
Three of the top five 7-day spenders use the 'liquid Adderall' hook (NAD07 at $7,009/31% TS, STAB_003 at $1,704/42% TS, GASS001 PID at $637/28% TS). The transcript pattern is mature and converting at scale. Worth doubling down with a fresh face and slightly tighter script. Bold Claim hook is the brand's proven tactic.
🎬 Production notes
Single talent, ~15 min on camera. 22-25s final. 9x16 primary. Mix selfie cam with quick product closeups. The talent should sound like they're texting a friend, not reading a script.
Source winners (3)
- NAD07-copy ($7,009 spend, 31% TS — top spender, 'flipped a switch' liquid Adderall hook, 8s short)
- STAB_003_NAD+0421_4X5 ($1,704 spend, 42% TS — top thumbstop with $3/day proof and 3-min qualification)
- PID GASS001_02MW ($637 spend, 28% TS — short PID variant of the same hook)
