#1
—
Spend$76
CPA$0
ROAS0.00x
Thumbstop30.3%
CTR3.69%
Purchases0
★
ORION
·
GASSED
CLK_0238 - mikewools_69722 - Platinum
Last 30 days · Min $500 spend · Data via Motion
Client notes — CLK_0238 - mikewools_69722 - Platinum
Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.
Saves write directly to disk. History updates instantly.
History
Total spend
$75,499
analyzed subset: $31,287
Account ROAS
1.17x
Scaling CPA
$101
49 winning ads · 638 purchases
Best ROAS (creative)
3.56x
Lowest CPA (creative)
$35
🏆 Top Winners by Spend Min $500 spend
Where the money went this week. Sorted descending by spend.
#2
—
Spend$11,744
CPA$112
ROAS1.01x
Thumbstop31.3%
CTR3.66%
Purchases105
Script (8.0s)
"NAD Plus has me feeling like I flipped a switch."
NAD Plus has me feeling like I flipped a switch. It's basically liquid Adderall without the crash. Check the link below.
Primary text
Low energy. Brain fog. Just dragging through the day. I thought it was stress… turns out it was something else. DirectMeds delivers NAD+ injections straight to your door — no hidden fees, no surprises. ✅ Takes just 60 seconds a day ✅ Most people see results within 2 weeks! ✅ No doctor visits needed Start for just $99/month. Licensed provider included. Ships tomorrow. Ready to feel like yourself again?
#3
—
Spend$5,035
CPA$114
ROAS1.63x
Thumbstop42.4%
CTR2.91%
Purchases44
Script (16.32s)
"Yeah, I'm convinced NAD Plus is straight up liquid Adderall."
Yeah, I'm convinced NAD Plus is straight up liquid Adderall. I got it for like $3 a day. It's literally cheaper than a daily cup of coffee, and my focus is 10 times better. I'll leave the link below. It's super easy to qualify. It took me like three minutes, and it got delivered in a couple days. Check it out.
Primary text
Low energy. Brain fog. Just dragging through the day. I thought it was stress… turns out it was something else. DirectMeds delivers NAD+ injections straight to your door — no hidden fees, no surprises. ✅ Takes just 60 seconds a day ✅ Most people see results within 2 weeks! ✅ No doctor visits needed Start for just $99/month. Licensed provider included. Ships tomorrow. Ready to feel like yourself again?
#4
—
Spend$5,902
CPA$95
ROAS1.91x
Thumbstop42.2%
CTR2.92%
Purchases62
⚡ Efficiency Winners Sorted by ROAS
Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
—
Spend$211
CPA$35
ROAS3.56x
Thumbstop13.9%
CTR0.97%
Purchases6
#2
—
Spend$362
CPA$60
ROAS3.09x
Thumbstop35.5%
CTR3.43%
Purchases6
#3
—
Spend$196
CPA$98
ROAS2.86x
Thumbstop30.0%
CTR4.38%
Purchases2
#4
—
Spend$262
CPA$66
ROAS2.25x
Thumbstop33.2%
CTR4.25%
Purchases4
🎯 Action Items — Next Week's Plan
Patterns from the winners above. Use these to brief next week's scripts and tests.
👥 Personas working
Aggregated across top 15 by spend. Sorted by total spend.
Productivity Seekers
5 ads
$23,567
1.52x ROAS
None
7 ads
$2,113
2.39x ROAS
Active Adults
1 ads
$1,530
1.18x ROAS
GLP-1 Weight Loss Seekers
2 ads
$662
1.23x ROAS
🎣 Hook tactics working
First-3-second strategies driving the spend.
Bold Claim
7 ads
$13,911
2.13x ROAS
Storytelling
4 ads
$12,955
1.12x ROAS
Question
1 ads
$610
1.23x ROAS
If Then
1 ads
$307
—x ROAS
Relatability
1 ads
$52
—x ROAS
🎬 Visual formats working
How the winning ads are framed visually.
Yapper
5 ads
$13,116
1.70x ROAS
Montage
4 ads
$12,357
1.59x ROAS
Demo
3 ads
$2,200
2.14x ROAS
Cinematic B-Roll
2 ads
$1,892
2.14x ROAS
Screen Recording
2 ads
$1,892
2.14x ROAS
Testimonial
2 ads
$418
—x ROAS
Trend
1 ads
$52
—x ROAS
None
1 ads
$36
—x ROAS
💬 Messaging themes working
Core consumer motivation in the winners.
Enhanced Focus Without Crash
6 ads
$23,763
1.85x ROAS
Anti-Aging & Longevity
5 ads
$3,299
1.84x ROAS
Fast Acting Results
1 ads
$610
1.23x ROAS
More Energy
1 ads
$111
—x ROAS
Affordable Pricing
1 ads
$52
—x ROAS
None
1 ads
$36
—x ROAS
✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting
/generate-scripts "CLK_0238 - mikewools_69722 - Platinum"
Pain / Desire“I keep hitting 3pm walls. Adderall is gated and I don't want it anyway. Coffee stopped working months ago.”
AwarenessSolution-Aware
MechanicReframe
Selfie-cam UGC. Talent name-drops the 'liquid Adderall' framing in the first 2 seconds and pivots immediately to specifics: $3 a day, 3-minute qualification, ships in days, 60-second daily protocol. Hard-stop on the link CTA.
📦 Products featured
- NAD Plus injection (monthly subscription, $99/mo)
- 60-second daily protocol
- Licensed provider consultation (included)
- 3-minute qualification flow
👥 Talent
Age25 to 38
DemographicMale or female. Looks like a knowledge worker. Slightly tired energy at start, energized by midpoint. Diverse casting strongly preferred. Should not look like a pharma spokesperson.
LookHoodie or t-shirt, plain wall or home office, daylight. Slight self-deprecating energy. Cup of coffee visible at the open if possible.
🎒 Props & gear
- 1× iPhone (selfie cam vertical)
- 1× DirectMeds NAD Plus packaging or vial closeup (the hero shot)
- 1× cup of coffee (visible at open, as the contrast)
- $3-coin or '$3/day' overlay graphic
- '3-minute qualification' timer overlay
- 60-second protocol b-roll (hand applying the dose)
- Link CTA end card with '3 minutes to qualify' subtext
🎬 Suggested casting
🎣 Hook variations
1
“I'm convinced NAD Plus is straight up liquid Adderall.”
Casual UGC, conviction tone
2
“Apparently I've been living in the Stone Age because what do you mean a $3 shot fixes my brain fog.”
Self-aware disbelief
3
“Stop scrolling. NAD Plus is liquid Adderall and it's three bucks a day.”
Hard pattern interrupt, urgent
4
“If you've been on the fence about Adderall, do this first.”
Direct, audience-targeted
5
“Just a heads up, NAD Plus is what people are using instead of Adderall now.”
Soft signal, social-proof tip
📝 Full script
I'm convinced NAD Plus is straight up liquid Adderall.
Visual: Selfie cam, MCU. Talent at desk, cup of coffee in frame. Conviction tone, points at camera.
On-screen: 💊 → 💉
And it's three dollars a day. Cheaper than a daily coffee.
Visual: Cut to closeup of coffee cup pushed aside. '$3/day' overlay slides in. Quick cut to NAD Plus packaging.
On-screen: $3/day
Took me three minutes to qualify. No doctor visit. Got delivered in a couple days. 60 seconds a day.
Visual: Cuts: phone showing qualification flow (3-minute timer overlay), packaging arriving at door, hand applying dose.
On-screen: 3-min sign up · 60-sec daily
Focus is ten times better. Brain fog is gone. Mood just better.
Visual: Talent at desk, looking awake and focused. Quick before/after split: tired-eyes vs alert.
On-screen: no crash
Licensed provider included. No commitment. Link's right there. Try one month.
Visual: End card: NAD Plus product hero, 'Qualify in 3 minutes' button, '$99/month, no commitment' subtext.
On-screen: qualify in 3 min · directmeds
Why it should work
Three of the top five 7-day spenders use the 'liquid Adderall' hook (NAD07 at $7,009/31% TS, STAB_003 at $1,704/42% TS, GASS001 PID at $637/28% TS). The transcript pattern is mature and converting at scale. Worth doubling down with a fresh face and slightly tighter script. Bold Claim hook is the brand's proven tactic.
🎬 Production notes
Single talent, ~15 min on camera. 22-25s final. 9x16 primary. Mix selfie cam with quick product closeups. The talent should sound like they're texting a friend, not reading a script.
Source winners (3)
- NAD07-copy ($7,009 spend, 31% TS — top spender, 'flipped a switch' liquid Adderall hook, 8s short)
- STAB_003_NAD+0421_4X5 ($1,704 spend, 42% TS — top thumbstop with $3/day proof and 3-min qualification)
- PID GASS001_02MW ($637 spend, 28% TS — short PID variant of the same hook)
Pain / Desire“Why do all these famous people have so much energy at 50? I'm 32 and need three coffees and a nap.”
AwarenessProblem-Aware
MechanicSocial Witness
Greenscreen format. Talent points at celebrity / athlete reference photos and reframes their visible energy as a peptide stack, not genetics or money. Lands on NAD Plus as the specific compound and $3/day as the wedge that makes it accessible.
📦 Products featured
- NAD Plus injection (monthly subscription, $99/mo)
- Licensed provider consultation (included)
- 60-second daily protocol
👥 Talent
Age28 to 38
DemographicMale or female. Looks like a wellness creator, not a pharma spokesperson. Confident eye contact. Diverse casting preferred.
LookActivewear or athleisure top. Plain backdrop. Daylight. Polished but not glossy.
🎒 Props & gear
- 1× iPhone (selfie cam vertical)
- Greenscreen reference photos: 4 to 6 well-known athletes / celebrities (use editorial-licensed images, swap to silhouettes if rights are unclear)
- 1× DirectMeds NAD Plus packaging closeup
- Animated NAD molecule diagram (5 seconds, in post)
- '$3/day' overlay
- Lower-third graphic for talent name + 'Wellness Creator' or similar
- Lavalier mic for clean audio
🎬 Suggested casting
🎣 Hook variations
1
“NAD Plus is hands down the number one peptide athletes are on in 2026.”
Authority open, conviction
2
“I have been gatekeeping the reason every celebrity over 40 looks 30.”
Insider tip, gen-z gatekeeping voice
3
“Who was gonna tell me athletes are recovering on a $3 shot.”
Mock-shock, group-chat tone
4
“Big Pharma doesn't want you to know this because then you'd stop buying $200 supplements that don't work.”
Conspiratorial, hot-take
5
“If you've ever wondered why celebrities have 7am gym energy in their 50s, watch this.”
Open loop, identity-driven
📝 Full script
NAD Plus is hands down the number one peptide athletes are on in 2026.
Visual: Greenscreen: composite of 4 athletes / celebrities. Talent gestures at the wall. Direct camera contact.
On-screen: the peptide athletes are on
You wonder how these people have all this recovery and energy. It's not genetics. It's NAD Plus.
Visual: Greenscreen swaps to closeup of an NAD vial / molecule diagram. Talent leans in.
On-screen: not genetics
And it's three bucks a day through this link. Used to be locked behind clinics charging hundreds.
Visual: '$3/day' overlay big on screen. Cut to NAD Plus packaging. Price comparison graphic ($300 clinic vs $90 monthly).
On-screen: $300 clinic → $90/mo
Three minutes to qualify. Licensed provider included. No doctor visit. Ships in a couple days.
Visual: Quick cuts: phone showing qualification, packaging at door, talent applying dose.
On-screen: 3-min · no clinic
Link's right below. Qualify in three minutes. Same recovery these athletes are paying triple for.
Visual: End card: NAD Plus hero, 'Qualify in 3 minutes' button, athletes silhouettes muted in background.
On-screen: directmeds · qualify in 3 min
Why it should work
AW_CELEBS_MWVO 02 ($602 spend, 34% TS) is the only winner using the celebrity-authority frame and it pulled solid thumbstop. Greenscreen format is currently underused on this account (most winners are static-cam UGC). Authority hook is currently untested across NAD+ ads. Three open lanes stacked on top of an already-converting messaging angle.
🎬 Production notes
Single talent, ~20 minutes on camera. Greenscreen swaps in CapCut. 25-30s. 9x16 primary. Confirm rights on any celebrity reference imagery before publishing.
Source winners (3)
- AW_CELEBS_MWVO 02 ($602 spend, 34% TS — proves celebrity-authority angle works)
- PID AW_CELEBS_MWVO 02 ($700 spend, 35% TS — same creative as PID variant, slightly higher spend)
- STAB_003_NAD+0421_4X5 ($1,704 spend, 42% TS — proves $3/day proof point converts)
Pain / Desire“I tried to get NAD Plus from a clinic last year. Doctor visit was $400 before I even got the script. I gave up.”
AwarenessProduct-Aware
MechanicTime Compression
Screen-recording demo of the actual qualification flow on a phone. Talent narrates over the screen. The whole point is showing how short the process is. 3-minute timer counts up in the corner. Ends with the package arriving at the door 48 hours later.
📦 Products featured
- NAD Plus injection (monthly subscription, $99/mo)
- 3-minute online qualification flow
- Licensed provider review (included in subscription)
👥 Talent
Age30 to 45
DemographicMale or female. Looks like someone who has tried wellness things before and got burned. Not too young, not too polished. Diverse casting preferred.
LookCasual at-home look. Coffee mug, kitchen counter or home office. Daylight.
🎒 Props & gear
- 1× iPhone (showing the actual qualification flow)
- 1× screen recording of the qualification flow (3 minutes, sped up to 15 seconds in post)
- Stopwatch / 3-minute timer overlay (counts up)
- 1× DirectMeds packaging (delivered shot at the end)
- Generic 'clinic invoice' prop ($400 line item visible) for the contrast cut
- Doormat with the package on it for the delivery payoff
🎬 Suggested casting
🎣 Hook variations
1
“Here's how to get NAD Plus in three minutes without a doctor.”
Direct how-to, conviction
2
“If I had three minutes to fix my brain fog, here's what I would do.”
Authority frame, native TikTok structure
3
“POV: you stopped paying $400 for a clinic visit and got NAD Plus delivered instead.”
Native TikTok POV
4
“The first time I tried to get NAD Plus, I went to a clinic and it cost me $400 before the shot. The second time I knew better.”
Experience arc, story
5
“Stop paying for clinic visits. The same NAD Plus is $3 a day online.”
Directive, value-led
📝 Full script
Here's how to get NAD Plus in three minutes without a doctor.
Visual: Selfie cam, MCU. Talent holds phone up. Stopwatch overlay starts at 0:00.
On-screen: ⏱ 3 minutes
Last year I went to a clinic for this. Doctor visit was four hundred bucks before I even got the script.
Visual: Cut to mock clinic invoice prop, $400 line item highlighted. Talent's hand pushes it aside.
On-screen: $400 clinic visit
Now you fill out a quiz. Three minutes. Licensed provider reviews it. Three dollars a day. Ships in two days.
Visual: Sped-up screen recording of the qualification flow. Stopwatch overlay ticks. End on the order confirmation screen.
On-screen: $3/day · ships in 48h
Forty-eight hours later. There it is.
Visual: Cut to doormat, package arriving. Talent picks it up, opens, holds NAD Plus packaging to camera.
On-screen: delivered
Link's right below. Three minutes. Try one month. No commitment.
Visual: End card: NAD Plus hero, 'Qualify in 3 minutes' button, '$99/month, no commitment' subtext.
On-screen: directmeds · qualify in 3 min
Why it should work
Demo / how-to format is missing from the current winning creatives. Every winning ad mentions 'easy to qualify' or 'three minutes' as a proof point but no winner shows it on screen. Stacking proof on the brand's most-cited friction-killer should convert Product-Aware customers who got stuck on doctor visits before.
🎬 Production notes
Half talent, half screen-recording. ~25 minutes total. Sped-up phone-screen footage is the spine. 25-30s. 9x16 primary. The screen recording must show the real flow — keep test data on screen to make it feel authentic.
Source winners (3)
- STAB_003_NAD+0421_4X5 ($1,704 spend, 42% TS — explicitly cites 'three minutes' and 'no doctor visit')
- AW_CELEBS_MWVO 02 ($602 spend, 34% TS — closes on 'super easy to qualify')
- NAD07-copy ($7,009 spend, 31% TS — top spender, brevity proves the friction angle)
Pain / Desire“I've been wanting to lose weight for a while. The clinic quoted me hundreds a month and I bailed.”
AwarenessProduct-Aware
MechanicOverheard Conversation
Selfie-cam confession framed as a partner POV. Talent jokes that his wife thought he was cheating because he started looking too good. Reveals it's Hers Appetite. Pivots to price comparison vs his doctor's quote. Wraps with the simple sign-up.
📦 Products featured
- Hers Appetite (the GLP-1 product)
- Online qualification flow
- Licensed provider consultation
👥 Talent
Age34 to 48
DemographicMale. Should look like a guy who has lost some weight recently — slightly looser shirt, more energy in the eyes than expected. Married or in partnered context. Diverse casting preferred.
LookT-shirt, kitchen or living room, daylight. No styling. Slight laugh-at-himself energy.
🎒 Props & gear
- 1× iPhone (selfie cam vertical)
- 1× Hers Appetite packaging closeup
- Generic 'doctor's quote' prop ($400+ line item) for the contrast cut
- 1× pair of pants that don't fit anymore (for the side prop / payoff)
- Wedding ring visible on hand (sells the wife frame)
- End card with 'Qualify online' button
🎬 Suggested casting
🎣 Hook variations
1
“My wife thought I was cheating because I started to look so good.”
Confession, intimate
2
“I have been gatekeeping the reason I lost twenty pounds without telling my wife.”
Insider tip, group-chat
3
“Apparently I've been living in the Stone Age because what do you mean Hers Appetite is the same thing for half the price.”
Self-aware disbelief
4
“If your doctor quoted you four hundred bucks for a GLP-1 shot, watch this.”
Direct, audience-targeted
5
“POV: you started looking ten years younger and your wife is now suspicious.”
Native TikTok POV
📝 Full script
My wife thought I was cheating because I started to look so good.
Visual: Selfie cam, MCU. Talent at kitchen counter, half-laughs. Wedding ring visible.
On-screen: 🚩 sus
But really, it's just Hers Appetite. Same compound my doctor quoted me four hundred bucks for.
Visual: Cut to packaging closeup. Cut to mock doctor quote prop with $400+ highlighted.
On-screen: $400 clinic → way less
No clinic visit. No insurance fight. Three minutes online. They mail it.
Visual: Quick cuts: phone showing qualification flow, packaging arriving at the door, talent picking it up.
On-screen: 3-min · no clinic
I lost twenty pounds. Pants don't fit. Wife's still suspicious.
Visual: Cut to pair of loose pants on talent. Quick before/after split. Talent shrugs at camera.
On-screen: -20 lbs
Link's right there. Same shot. Way less money. Sign up takes three minutes.
Visual: End card: Hers Appetite hero, 'Qualify online' button, '$XX/month' subtext (legal copy review).
On-screen: qualify online
Why it should work
POV RECUT is the only Hers Appetite ad in the brand's high-thumbstop pool — ran 27 seconds and hit notable thumbstop in the 30-day window. The 'wife thought I was cheating' hook is the brand's strongest narrative open. Worth a fresh-talent variant before the original ad fatigues. Confession hook with Overheard mechanic is currently absent from any new concept on this account.
🎬 Production notes
Single talent, ~15 minutes on camera. 27-30s. 9x16 primary. Wedding ring visibility matters for the hook to land. Coordinate with brand legal on whether 'Hers' name can be referenced directly in voiceover.
Source winners (1)
- POV RECUT (high TS in 30-day pool, 27s — proves the 'wife thought I was cheating' hook converts attention)
🖼️ Static images to ship next
Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages.
Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos
(playbook).
Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
Default. Best for static ads with precise text overlays. 4K capable.
🔁 Hook swaps to test last 30 days
Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 BCMEDVI_My wife_01.mp4 → NAD08(1) (1).mov +7.0pp
Hook
BCMEDVI_My wife_01.mp4
TS 51.0%
(no transcript — capture the first 3 seconds visually)
Body
NAD08(1) (1).mov
TS 44.0%
100% 39.8%
CTR 5.63%
CVR 0.00%
ROAS 1.23x
#2 STAB_003_NAD+0421_4X5.mov → PID: GASS001_02MW.mov +12.3pp
Hook
STAB_003_NAD+0421_4X5.mov
TS 42.4%
“Yeah, I'm convinced NAD Plus is straight up liquid Adderall.”
Body
PID: GASS001_02MW.mov
TS 30.1%
100% 71.9%
CTR 2.56%
CVR 0.00%
ROAS 0.00x
#3 PID: ASTAB_003_NAD+0421_4X5… → NAD12.mov +11.7pp
Hook
PID: ASTAB_003_NAD+0421_4X5.mov
TS 42.2%
(no transcript — capture the first 3 seconds visually)
Body
NAD12.mov
TS 30.5%
100% 51.4%
CTR 3.73%
CVR 0.00%
ROAS 2.04x
#4 NAD08(1) (1).mov → NAD07-copy.mov +12.7pp
Hook
NAD08(1) (1).mov
TS 44.0%
(no transcript — capture the first 3 seconds visually)
Body
NAD07-copy.mov
TS 31.3%
100% 40.0%
CTR 3.66%
CVR 0.00%
ROAS 1.01x
🔍 New opportunities no data yet
Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.
🔪 Kill candidates Highest CPA, ROAS < 2x
Wasting spend this week. Pause or rework before next week's plan.
| # | Ad name | CPA | Spend | ROAS | Thumbstop | Persona |
|---|---|---|---|---|---|---|
| 1 | NAD07-copy.mov | $112 | $11,744 | 1.01x | 31.3% | Productivity Seekers |
| 2 | STAB_003_NAD+0421_4X5.mov | $114 | $5,035 | 1.63x | 42.4% | Productivity Seekers |
| 3 | PID: ASTAB_003_NAD+0421_4X5.mov | $95 | $5,902 | 1.91x | 42.2% | Productivity Seekers |
| 4 | PID: GASS001_02MW.mov | $202 | $809 | 0.00x | 30.1% | Productivity Seekers |
| 5 | AW_CELEBS_MWVO 02.mov | $127 | $1,530 | 1.18x | 33.9% | Active Adults |