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★ ORION · GASSED
Litter Robot- Whisker Last 30 days · Min $500 spend · Data via Motion
Jun 30 - Jul 29, 2026
Generated 2026-07-30 17:26 · Goal: ROAS · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes · Litter Robot- Whisker

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$380,827
Account ROAS
6.78x
Scaling CPA
·
Best ROAS (creative)
17.20x
Lowest CPA (creative)
$0

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
TikTok
Spend$50,006
CPA$37
ROAS11.97x
Thumbstop27.5%
CTR0.59%
Purchases1370
· · · · ·
PSP_GASSED_LRE_GASSWHIS375
US_TT_PSP_Sales_P_VSA_ALL_Evergreen_WhiskerPDP_021826
#2
TikTok
Spend$36,283
CPA$136
ROAS4.06x
Thumbstop10.2%
CTR0.63%
Purchases266
· · · · ·
PSP_GASSED_Ostrich10_2025_LR5Pro_Video_1761797689_2025-10_5B
US_TT_PSP_Sales_P_Conv_LR5Pro_Evergreen_WhiskerPDP_010926
#3
TikTok
Spend$28,235
CPA$46
ROAS9.40x
Thumbstop18.5%
CTR0.66%
Purchases619
· · · · ·
PSP_GASSED_LR5Pro_GASSWHIS413_Whisker
US_TT_PSP_Sales_P_VSA_ALL_Evergreen_WhiskerPDP_021826
#4
TikTok
Spend$28,083
CPA$63
ROAS6.97x
Thumbstop11.8%
CTR0.55%
Purchases445
· · · · ·
PSP_GASSED_WorstPartOfOwningACat_LRBundle_Video_1756262589_GASSWHIS358
US_TT_PSP_Sales_P_VSA_LR4_Evergreen_WhiskerPDP_121225

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
TikTok
Spend$457
CPA$21
ROAS17.20x
Thumbstop30.7%
CTR0.63%
Purchases22
· · · · ·
PSP_Spark_PennyTheGingerCat_Cuddling_LR5Pro_Video | TBD
US_TT_PSP_Sales_P_Conv_All_Spark_WhiskerPDP_102225
Primary text

#ad is there anything worse than cuddling with the spare? let’s ask penny and find out… @Litter-Robot #litterrobotpartner

#2
TikTok
Spend$2,679
CPA$24
ROAS15.81x
Thumbstop19.1%
CTR0.30%
Purchases111
· · · · ·
PSP_Spark_CarlaMarie_NotThatBig_LR5Pro_Video | 03/20/26
US_TT_PSP_Sales_P_Conv_All_Spark_WhiskerPDP_102225
Primary text

It’s really not that big. 😹 We get this question ALL the time. The @Litter-Robot fits great into nooks and doesn’t take up much more floor space than a regular litter box. Plus works for up to five cats which means you’s need six regular litter boxes or one Litter-Robot. Link in bio to get yours!

#3
TikTok
Spend$14,982
CPA$34
ROAS12.89x
Thumbstop28.8%
CTR0.56%
Purchases443
· · · · ·
PSP_GASSED_LR5Pro_GASSWHIS417_Whisker
US_TT_PSP_Sales_P_VSA_ALL_Evergreen_WhiskerPDP_021826
#4
TikTok
Spend$13,607
CPA$35
ROAS12.03x
Thumbstop14.0%
CTR0.41%
Purchases387
· · · · ·
PSP_GASSED_LR5Pro_MarchOstrich_Whisker
US_TT_PSP_Sales_P_VSA_ALL_Evergreen_WhiskerPDP_021826

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.

🎣 Hook tactics working

First-3-second strategies driving the spend.

🎬 Visual formats working

How the winning ads are framed visually.

💬 Messaging themes working

Core consumer motivation in the winners.

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Litter Robot- Whisker"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Organic_BoostedPost_25Years → PSP_GASSED_InFrontOfUnit_Sa… +16.2pp
Hook
Organic_BoostedPost_25Years
TS 30.1%
(no transcript · capture the first 3 seconds visually)
Body
PSP_GASSED_InFrontOfUnit_SatisfyingSound_NoMoreStepping_LRBundle_Video_1741677895_GASSWHIS310-02
TS 13.9% 100% 3.0% CTR 6.40% CVR · ROAS 0.00x
#2 PSP_GASSED_LR5Pro_GASSWHIS4… → PSP_Spark_Cleothevoid_POV_L… +18.4pp
Hook
PSP_GASSED_LR5Pro_GASSWHIS417_Whisker
TS 28.8%
(no transcript · capture the first 3 seconds visually)
Body
PSP_Spark_Cleothevoid_POV_LR5_Video | 05/28/26
TS 10.4% 100% 9.9% CTR 0.48% CVR · ROAS 3.81x
#3 PSP_GASSED_Reaction_StinkyL… → PSP_GASSED_3ReasonsWhy_Reco… +22.7pp
Hook
PSP_GASSED_Reaction_StinkyLitterBox_LRIsTheSolution_LRBundle_Video_1749699129_GASSWHIS340-05
TS 27.6%
(no transcript · capture the first 3 seconds visually)
Body
PSP_GASSED_3ReasonsWhy_RecognizesFace_LR5Pro_Video_1761021922_GASSWHIS-383-02
TS 4.9% 100% 3.7% CTR 4.48% CVR · ROAS 0.25x
#4 PSP_GASSED_LRE_GASSWHIS375 → 1771382831_GASSWHIS413-01-M… +14.7pp
Hook
PSP_GASSED_LRE_GASSWHIS375
TS 27.5%
(no transcript · capture the first 3 seconds visually)
Body
1771382831_GASSWHIS413-01-MD-JR-MB-JK-TAYLOR-ASHLEY-Testimonial.mp4
TS 12.8% 100% 4.8% CTR 1.38% CVR · ROAS 1.24x
#5 PSP_GASSED_Reaction_StinkyL… → PSP_Spark_SamanthaMiller_Sp… +14.6pp
Hook
PSP_GASSED_Reaction_StinkyLitterBox_LRIsTheSolution_LRBundle_Video_1749699129_GASSWHIS340-02
TS 24.9%
(no transcript · capture the first 3 seconds visually)
Body
PSP_Spark_SamanthaMiller_SpringCleaning_LR5Pro_Video | 04.27.26
TS 10.3% 100% 4.9% CTR 0.29% CVR · ROAS 4.07x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 GASSWHIS212-05 $354 $2,480 1.41x 12.2% ·
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard