#1
TikTok
Spend$15,439
CPA$46
ROAS9.22x
Thumbstop25.4%
CTR0.63%
Purchases335
★
ORION
·
GASSED
Litter Robot- Whisker
Last 14 days · Min $500 spend · Data via Motion
Client notes — Litter Robot- Whisker
Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.
Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$151,365
Account ROAS
6.13x
Scaling CPA
—
Best ROAS (creative)
12.89x
Lowest CPA (creative)
$0
🏆 Top Winners by Spend Min $500 spend
Where the money went this week. Sorted descending by spend.
#2
TikTok
Spend$12,217
CPA$52
ROAS8.67x
Thumbstop21.3%
CTR0.52%
Purchases236
#3
TikTok
Spend$11,335
CPA$42
ROAS10.82x
Thumbstop19.3%
CTR0.71%
Purchases271
#4
TikTok
Spend$10,182
CPA$0
ROAS1.59x
Thumbstop12.6%
CTR1.07%
Purchases53877
Primary text
The all new Litter-Robot 5 Pro!
⚡ Efficiency Winners Sorted by ROAS
Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
TikTok
Spend$4,668
CPA$31
ROAS12.89x
Thumbstop27.5%
CTR0.71%
Purchases150
#2
TikTok
Spend$5,602
CPA$40
ROAS10.93x
Thumbstop12.8%
CTR0.45%
Purchases139
#3
TikTok
Spend$4,166
CPA$51
ROAS10.88x
Thumbstop16.0%
CTR1.12%
Purchases81
#4
TikTok
Spend$11,335
CPA$42
ROAS10.82x
Thumbstop19.3%
CTR0.71%
Purchases271
🎯 Action Items — Next Week's Plan
Patterns from the winners above. Use these to brief next week's scripts and tests.
👥 Personas working
Aggregated across top 15 by spend. Sorted by total spend.
🎣 Hook tactics working
First-3-second strategies driving the spend.
🎬 Visual formats working
How the winning ads are framed visually.
💬 Messaging themes working
Core consumer motivation in the winners.
✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting
/generate-scripts "Litter Robot- Whisker"
No concepts generated. Run the synthesis step in the slash command.
🖼️ Static images to ship next
Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages.
Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos
(playbook).
Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
Default. Best for static ads with precise text overlays. 4K capable.
🔁 Hook swaps to test last 30 days
Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Organic_BoostedPost_25Years → PSP_GASSED_InFrontOfUnit_Sa… +16.2pp
Hook
Organic_BoostedPost_25Years
TS 30.1%
(no transcript — capture the first 3 seconds visually)
Body
PSP_GASSED_InFrontOfUnit_SatisfyingSound_NoMoreStepping_LRBundle_Video_1741677895_GASSWHIS310-02
TS 13.9%
100% 3.0%
CTR 6.40%
CVR —
ROAS 0.00x
#2 PSP_GASSED_LR5Pro_GASSWHIS4… → PSP_Spark_Cleothevoid_POV_L… +18.4pp
Hook
PSP_GASSED_LR5Pro_GASSWHIS417_Whisker
TS 28.8%
(no transcript — capture the first 3 seconds visually)
Body
PSP_Spark_Cleothevoid_POV_LR5_Video | 05/28/26
TS 10.4%
100% 9.9%
CTR 0.48%
CVR —
ROAS 3.81x
#3 PSP_GASSED_Reaction_StinkyL… → PSP_GASSED_3ReasonsWhy_Reco… +22.7pp
Hook
PSP_GASSED_Reaction_StinkyLitterBox_LRIsTheSolution_LRBundle_Video_1749699129_GASSWHIS340-05
TS 27.6%
(no transcript — capture the first 3 seconds visually)
Body
PSP_GASSED_3ReasonsWhy_RecognizesFace_LR5Pro_Video_1761021922_GASSWHIS-383-02
TS 4.9%
100% 3.7%
CTR 4.48%
CVR —
ROAS 0.25x
#4 PSP_GASSED_LRE_GASSWHIS375 → 1771382831_GASSWHIS413-01-M… +14.7pp
Hook
PSP_GASSED_LRE_GASSWHIS375
TS 27.5%
(no transcript — capture the first 3 seconds visually)
Body
1771382831_GASSWHIS413-01-MD-JR-MB-JK-TAYLOR-ASHLEY-Testimonial.mp4
TS 12.8%
100% 4.8%
CTR 1.38%
CVR —
ROAS 1.24x
#5 PSP_GASSED_Reaction_StinkyL… → PSP_Spark_SamanthaMiller_Sp… +14.6pp
Hook
PSP_GASSED_Reaction_StinkyLitterBox_LRIsTheSolution_LRBundle_Video_1749699129_GASSWHIS340-02
TS 24.9%
(no transcript — capture the first 3 seconds visually)
Body
PSP_Spark_SamanthaMiller_SpringCleaning_LR5Pro_Video | 04.27.26
TS 10.3%
100% 4.9%
CTR 0.29%
CVR —
ROAS 4.07x
🔍 New opportunities no data yet
Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.
🔪 Kill candidates Highest CPA, ROAS < 2x
Wasting spend this week. Pause or rework before next week's plan.
| # | Ad name | CPA | Spend | ROAS | Thumbstop | Persona |
|---|