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★ ORION · GASSED
Character.ai Last 7 days · Min $500 spend · Data via Motion
Jul 23 - Jul 29, 2026
Generated 2026-07-30 20:14 · Goal: COST_PER_PURCHASE · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes · Character.ai

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$50,212
Account ROAS
0.00x
Scaling CPA
·
Best ROAS (creative)
0.00x
Lowest CPA (creative)
$0

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
TikTok
Spend$10,191
CPA$1
ROAS0.00x
Thumbstop21.0%
CTR0.50%
Purchases14504
· · · · ·
TopCreatives - Sept2025
TT_US_iOS_AppInstalls_GASSED-SPC_9.02.25 (Complete Tutorial)
#2
TikTok
Spend$3,843
CPA$1
ROAS0.00x
Thumbstop23.7%
CTR0.76%
Purchases2743
· · · · ·
TopCreatives - InstantPage
TT_US_iOS_Bid-AppInstalls_GASSED-SPC_3.02.26 (Complete Tutorial)
#3
TikTok
Spend$2,686
CPA$1
ROAS0.00x
Thumbstop30.3%
CTR0.59%
Purchases2855
· · · · ·
1769820628_GASSCHAR133-05-KM-GA-SILVIA 2026-9x16.mov
TT_US_Android_AppInstalls_GASSED-SPC_9.05.25 (Complete Tutorial)
#4
TikTok
Spend$2,271
CPA$1
ROAS0.00x
Thumbstop22.5%
CTR0.83%
Purchases4021
· · · · ·
Ad name2026-02-19 11:33:55
TT_US_iOS_RT-AppInstalls_GASSED-SPC_2.19.26 (Complete Tutorial)

⚡ Efficiency Winners Sorted by CTR

Highest click-through rate. Used when purchase tracking isn't connected to Motion (off-platform conversions). Best ad → site conversion intent.
#1
TikTok
Spend$290
CPA$2
ROAS0.00x
Thumbstop83.9%
CTR1.61%
Purchases150
· · · · ·
1760639494_GASSCHAR108-04-KM-GA-Werewolf and Vampire-9x16.mov
TT_US_iOS_AppInstalls_GASSED-CreativeTesting_10.02.24 (Complete Tutorial)
Primary text

Find your Character for every moment. Online AI chat, unlimited messages!

#2
TikTok
Spend$2,271
CPA$1
ROAS0.00x
Thumbstop22.5%
CTR0.83%
Purchases4021
· · · · ·
Ad name2026-02-19 11:33:55
TT_US_iOS_RT-AppInstalls_GASSED-SPC_2.19.26 (Complete Tutorial)
#3
TikTok
Spend$63
CPA$1
ROAS0.00x
Thumbstop31.0%
CTR0.81%
Purchases70
· · · · ·
1760639494_GASSCHAR108-03-KM-GA-Werewolf and Vampire-9x16.mov
TT_US_iOS_AppInstalls_GASSED-CreativeTesting_10.02.24 (Complete Tutorial)
Primary text

Find your Character for every moment. Online AI chat, unlimited messages!

#4
TikTok
Spend$3,843
CPA$1
ROAS0.00x
Thumbstop23.7%
CTR0.76%
Purchases2743
· · · · ·
TopCreatives - InstantPage
TT_US_iOS_Bid-AppInstalls_GASSED-SPC_3.02.26 (Complete Tutorial)

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.

🎣 Hook tactics working

First-3-second strategies driving the spend.

🎬 Visual formats working

How the winning ads are framed visually.

💬 Messaging themes working

Core consumer motivation in the winners.

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Character.ai"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 1769820628_GASSCHAR133-05-K… → Ad name2026-02-19 11:33:55 +10.8pp
Hook
1769820628_GASSCHAR133-05-KM-GA-SILVIA 2026-9x16.mov
TS 28.7%
(no transcript · capture the first 3 seconds visually)
Body
Ad name2026-02-19 11:33:55
TS 17.8% 100% 3.2% CTR 0.73% CVR · ROAS 0.00x
#2 GASSCHAR145 → TopCreatives - Sept2025 +6.9pp
Hook
GASSCHAR145
TS 25.3%
(no transcript · capture the first 3 seconds visually)
Body
TopCreatives - Sept2025
TS 18.4% 100% 4.2% CTR 0.51% CVR · ROAS 0.00x
#3 1760639494_GASSCHAR108-05-K… → 1769820628_GASSCHAR133-02-K… +11.6pp
Hook
1760639494_GASSCHAR108-05-KM-GA-Werewolf and Vampire-9x16.mov
TS 25.1%
(no transcript · capture the first 3 seconds visually)
Body
1769820628_GASSCHAR133-02-KM-GA-SILVIA 2026-9x16.mov
TS 13.5% 100% 4.4% CTR 0.48% CVR · ROAS 0.00x
#4 TopCreatives - AUSNZ → 1769820628_GASSCHAR133-01-K… +10.4pp
Hook
TopCreatives - AUSNZ
TS 24.7%
(no transcript · capture the first 3 seconds visually)
Body
1769820628_GASSCHAR133-01-KM-GA-SILVIA 2026-9x16.mov
TS 14.3% 100% 2.8% CTR 0.57% CVR · ROAS 0.00x
#5 1760639494_GASSCHAR108-03-K… → 1748572825_GASSCHAR051-04-S… +12.1pp
Hook
1760639494_GASSCHAR108-03-KM-GA-Werewolf and Vampire-9x16.mov
TS 23.8%
(no transcript · capture the first 3 seconds visually)
Body
1748572825_GASSCHAR051-04-SS-GA-20250502_NEW.mp4
TS 11.6% 100% 4.5% CTR 0.34% CVR · ROAS 0.00x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 GASSCHAR148 $11 $1,497 0.00x 12.4% ·
2 GASSCHAR147 $11 $1,487 0.00x 11.0% ·
3 Android Retargeting $9 $1,527 0.00x 19.1% ·
4 GASSCHAR150 $9 $1,498 0.00x 10.9% ·
5 GASSCHAR145 $6 $1,516 0.00x 23.2% ·
6 GASSCHAR146 $6 $1,482 0.00x 10.2% ·
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard