#1
TikTok
Spend$19,249
CPA$2
ROAS0.00x
Thumbstop17.9%
CTR0.50%
Purchases9992
★
ORION
·
GASSED
Character.ai
Last 14 days · Min $500 spend · Data via Motion
Client notes — Character.ai
Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.
Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$88,999
Account ROAS
0.00x
Scaling CPA
—
Best ROAS (creative)
0.00x
Lowest CPA (creative)
$1
🏆 Top Winners by Spend Min $500 spend
Where the money went this week. Sorted descending by spend.
#2
TikTok
Spend$7,148
CPA$2
ROAS0.00x
Thumbstop19.1%
CTR0.69%
Purchases3730
#3
TikTok
Spend$4,897
CPA$2
ROAS0.00x
Thumbstop28.9%
CTR0.62%
Purchases2479
#4
TikTok
Spend$4,252
CPA$1
ROAS0.00x
Thumbstop17.5%
CTR0.66%
Purchases3111
⚡ Efficiency Winners Sorted by CTR
Highest click-through rate. Used when purchase tracking isn't connected to Motion (off-platform conversions). Best ad → site conversion intent.
#1
TikTok
Spend$450
CPA$2
ROAS0.00x
Thumbstop79.7%
CTR1.62%
Purchases216
Primary text
Find your Character for every moment. Online AI chat, unlimited messages!
#2
TikTok
Spend$212
CPA$2
ROAS0.00x
Thumbstop27.0%
CTR0.73%
Purchases105
#3
TikTok
Spend$133
CPA$2
ROAS0.00x
Thumbstop14.4%
CTR0.71%
Purchases59
Primary text
Find your Character for every moment. Online AI chat, unlimited messages!
#4
TikTok
Spend$184
CPA$2
ROAS0.00x
Thumbstop23.0%
CTR0.71%
Purchases122
Primary text
Find your Character for every moment. Online AI chat, unlimited messages!
🎯 Action Items — Next Week's Plan
Patterns from the winners above. Use these to brief next week's scripts and tests.
👥 Personas working
Aggregated across top 15 by spend. Sorted by total spend.
🎣 Hook tactics working
First-3-second strategies driving the spend.
🎬 Visual formats working
How the winning ads are framed visually.
💬 Messaging themes working
Core consumer motivation in the winners.
✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting
/generate-scripts "Character.ai"
No concepts generated. Run the synthesis step in the slash command.
🖼️ Static images to ship next
Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages.
Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos
(playbook).
Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
Default. Best for static ads with precise text overlays. 4K capable.
🔁 Hook swaps to test last 30 days
Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 1769820628_GASSCHAR133-05-K… → Ad name2026-02-19 11:33:55 +10.8pp
Hook
1769820628_GASSCHAR133-05-KM-GA-SILVIA 2026-9x16.mov
TS 28.7%
(no transcript — capture the first 3 seconds visually)
Body
Ad name2026-02-19 11:33:55
TS 17.8%
100% 3.2%
CTR 0.73%
CVR —
ROAS 0.00x
#2 GASSCHAR145 → TopCreatives - Sept2025 +6.9pp
Hook
GASSCHAR145
TS 25.3%
(no transcript — capture the first 3 seconds visually)
Body
TopCreatives - Sept2025
TS 18.4%
100% 4.2%
CTR 0.51%
CVR —
ROAS 0.00x
#3 1760639494_GASSCHAR108-05-K… → 1769820628_GASSCHAR133-02-K… +11.6pp
Hook
1760639494_GASSCHAR108-05-KM-GA-Werewolf and Vampire-9x16.mov
TS 25.1%
(no transcript — capture the first 3 seconds visually)
Body
1769820628_GASSCHAR133-02-KM-GA-SILVIA 2026-9x16.mov
TS 13.5%
100% 4.4%
CTR 0.48%
CVR —
ROAS 0.00x
#4 TopCreatives - AUSNZ → 1769820628_GASSCHAR133-01-K… +10.4pp
Hook
TopCreatives - AUSNZ
TS 24.7%
(no transcript — capture the first 3 seconds visually)
Body
1769820628_GASSCHAR133-01-KM-GA-SILVIA 2026-9x16.mov
TS 14.3%
100% 2.8%
CTR 0.57%
CVR —
ROAS 0.00x
#5 1760639494_GASSCHAR108-03-K… → 1748572825_GASSCHAR051-04-S… +12.1pp
Hook
1760639494_GASSCHAR108-03-KM-GA-Werewolf and Vampire-9x16.mov
TS 23.8%
(no transcript — capture the first 3 seconds visually)
Body
1748572825_GASSCHAR051-04-SS-GA-20250502_NEW.mp4
TS 11.6%
100% 4.5%
CTR 0.34%
CVR —
ROAS 0.00x
🔍 New opportunities no data yet
Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.
🔪 Kill candidates Highest CPA, ROAS < 2x
Wasting spend this week. Pause or rework before next week's plan.
| # | Ad name | CPA | Spend | ROAS | Thumbstop | Persona |
|---|---|---|---|---|---|---|
| 1 | GASSCHAR148 | $10 | $2,431 | 0.00x | 19.9% | — |
| 2 | GASSCHAR147 | $9 | $2,430 | 0.00x | 16.7% | — |
| 3 | GASSCHAR150 | $8 | $2,429 | 0.00x | 14.2% | — |
| 4 | Android Retargeting | $6 | $2,834 | 0.00x | 19.4% | — |
| 5 | GASSCHAR135 | $5 | $2,837 | 0.00x | 10.8% | — |
| 6 | GASSCHAR140 | $5 | $2,833 | 0.00x | 16.9% | — |
| 7 | GASSCHAR145 | $5 | $2,836 | 0.00x | 24.7% | — |
| 8 | 1747334530_GASSCHAR061-03-MD-GA-I, Spy-9x16.mov | $5 | $2,084 | 0.00x | 19.1% | — |