#1
TikTok
Spend$43,808
CPA$2
ROAS0.00x
Thumbstop18.4%
CTR0.51%
Purchases22092
★
ORION
·
GASSED
Character.ai
Last 30 days · Min $500 spend · Data via Motion
Client notes · Character.ai
Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.
Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$178,429
Account ROAS
0.00x
Scaling CPA
·
Best ROAS (creative)
0.00x
Lowest CPA (creative)
$1
🏆 Top Winners by Spend Min $500 spend
Where the money went this week. Sorted descending by spend.
#2
TikTok
Spend$12,286
CPA$2
ROAS0.00x
Thumbstop28.8%
CTR0.75%
Purchases8187
#3
TikTok
Spend$9,938
CPA$2
ROAS0.00x
Thumbstop28.7%
CTR0.62%
Purchases4718
#4
TikTok
Spend$9,052
CPA$1
ROAS0.00x
Thumbstop17.8%
CTR0.73%
Purchases6267
⚡ Efficiency Winners Sorted by CTR
Highest click-through rate. Used when purchase tracking isn't connected to Motion (off-platform conversions). Best ad → site conversion intent.
#1
TikTok
Spend$649
CPA$2
ROAS0.00x
Thumbstop70.3%
CTR1.55%
Purchases324
Primary text
Find your Character for every moment. Online AI chat, unlimited messages!
#2
TikTok
Spend$12,286
CPA$2
ROAS0.00x
Thumbstop28.8%
CTR0.75%
Purchases8187
#3
TikTok
Spend$9,052
CPA$1
ROAS0.00x
Thumbstop17.8%
CTR0.73%
Purchases6267
#4
TikTok
Spend$738
CPA$2
ROAS0.00x
Thumbstop23.2%
CTR0.68%
Purchases373
Primary text
Find your Character for every moment. Online AI chat, unlimited messages!
TikTok spend (analyzed)
$49,342
Avg ROAS (winners)
0.00x
Purchases (winners)
99978
Best ROAS (creative)
0.00x
Lowest CPA (creative)
$0
TikTok data via the TikTok for Business API. Creative-intelligence tags, thumbnails, and transcripts are Meta / Motion only, so they show as “·” on TikTok cards. The strategy tools further down (concepts, statics) run on Meta data.
🏆 Top Winners by Spend TikTok
Where TikTok spend went this window. Sorted descending by spend.
#1
TikTok
Spend$7,285
CPA$1
ROAS0.00x
Thumbstop22.0%
CTR0.65%
Purchases7741
#2
TikTok
Spend$6,966
CPA$0
ROAS0.00x
Thumbstop26.3%
CTR0.45%
Purchases21151
#3
TikTok
Spend$6,745
CPA$1
ROAS0.00x
Thumbstop19.6%
CTR0.53%
Purchases10122
#4
TikTok
Spend$6,479
CPA$1
ROAS0.00x
Thumbstop20.0%
CTR0.60%
Purchases6538
⚡ Efficiency Winners TikTok · ROAS
Best complete-payment ROAS, filtered to creatives with ≥1 purchase.
💸 Lowest CPA Winners TikTok
Cheapest conversions among creatives above the spend threshold.
#1
TikTok
Spend$5,406
CPA$0
ROAS0.00x
Thumbstop35.1%
CTR0.51%
Purchases20048
#2
TikTok
Spend$6,966
CPA$0
ROAS0.00x
Thumbstop26.3%
CTR0.45%
Purchases21151
#3
TikTok
Spend$5,318
CPA$0
ROAS0.00x
Thumbstop25.2%
CTR0.53%
Purchases16066
#4
TikTok
Spend$4,756
CPA$1
ROAS0.00x
Thumbstop25.5%
CTR0.52%
Purchases9367
🎯 Action Items · Next Week's Plan
Patterns from the winners above. Use these to brief next week's scripts and tests.
👥 Personas working
Aggregated across top 15 by spend. Sorted by total spend.
🎣 Hook tactics working
First-3-second strategies driving the spend.
🎬 Visual formats working
How the winning ads are framed visually.
💬 Messaging themes working
Core consumer motivation in the winners.
✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting
/generate-scripts "Character.ai"
No concepts generated. Run the synthesis step in the slash command.
🖼️ Static images to ship next
Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages.
Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos
(playbook).
Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
Default. Best for static ads with precise text overlays. 4K capable.
🔁 Hook swaps to test last 30 days
Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 1769820628_GASSCHAR133-05-K… → Ad name2026-02-19 11:33:55 +10.8pp
Hook
1769820628_GASSCHAR133-05-KM-GA-SILVIA 2026-9x16.mov
TS 28.7%
(no transcript · capture the first 3 seconds visually)
Body
Ad name2026-02-19 11:33:55
TS 17.8%
100% 3.2%
CTR 0.73%
CVR ·
ROAS 0.00x
#2 GASSCHAR145 → TopCreatives - Sept2025 +6.9pp
Hook
GASSCHAR145
TS 25.3%
(no transcript · capture the first 3 seconds visually)
Body
TopCreatives - Sept2025
TS 18.4%
100% 4.2%
CTR 0.51%
CVR ·
ROAS 0.00x
#3 1760639494_GASSCHAR108-05-K… → 1769820628_GASSCHAR133-02-K… +11.6pp
Hook
1760639494_GASSCHAR108-05-KM-GA-Werewolf and Vampire-9x16.mov
TS 25.1%
(no transcript · capture the first 3 seconds visually)
Body
1769820628_GASSCHAR133-02-KM-GA-SILVIA 2026-9x16.mov
TS 13.5%
100% 4.4%
CTR 0.48%
CVR ·
ROAS 0.00x
#4 TopCreatives - AUSNZ → 1769820628_GASSCHAR133-01-K… +10.4pp
Hook
TopCreatives - AUSNZ
TS 24.7%
(no transcript · capture the first 3 seconds visually)
Body
1769820628_GASSCHAR133-01-KM-GA-SILVIA 2026-9x16.mov
TS 14.3%
100% 2.8%
CTR 0.57%
CVR ·
ROAS 0.00x
#5 1760639494_GASSCHAR108-03-K… → 1748572825_GASSCHAR051-04-S… +12.1pp
Hook
1760639494_GASSCHAR108-03-KM-GA-Werewolf and Vampire-9x16.mov
TS 23.8%
(no transcript · capture the first 3 seconds visually)
Body
1748572825_GASSCHAR051-04-SS-GA-20250502_NEW.mp4
TS 11.6%
100% 4.5%
CTR 0.34%
CVR ·
ROAS 0.00x
🔍 New opportunities no data yet
Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.
🔪 Kill candidates Highest CPA, ROAS < 2x
Wasting spend this week. Pause or rework before next week's plan.
| # | Ad name | CPA | Spend | ROAS | Thumbstop | Persona |
|---|---|---|---|---|---|---|
| 1 | GASSCHAR148 | $10 | $2,431 | 0.00x | 19.9% | · |
| 2 | GASSCHAR147 | $9 | $2,430 | 0.00x | 16.7% | · |
| 3 | GASSCHAR150 | $8 | $2,429 | 0.00x | 14.2% | · |
| 4 | GASSCHAR144 | $7 | $1,580 | 0.00x | 12.3% | · |
| 5 | Android Retargeting | $6 | $6,035 | 0.00x | 20.3% | · |
| 6 | GASSCHAR135 | $5 | $6,037 | 0.00x | 10.4% | · |
| 7 | GASSCHAR140 | $5 | $6,034 | 0.00x | 16.9% | · |
| 8 | GASSCHAR145 | $4 | $5,836 | 0.00x | 25.3% | · |
| 9 | 1747334530_GASSCHAR061-03-MD-GA-I, Spy-9x16.mov | $4 | $4,959 | 0.00x | 20.5% | · |