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ORION · GASSED
Medvi Last 7 days · Min $500 spend · Data via Motion
May 15May 21, 2026
Generated 2026-05-22 11:35 · Goal: ROAS · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes — Medvi

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$36,232
Account ROAS
0.00x
Scaling CPA
Best ROAS (creative)
0.00x
Lowest CPA (creative)

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
Spend$16,276
CPA$0
ROAS0.00x
Thumbstop57.0%
CTR3.54%
Purchases0
None Storytelling Montage UGC Affordability
Dean VO - Recut - Car - hand hook.mp4
"ONLY $88 Per Month 👉"
Wellmedr ABO Testing
Primary text

Brand-name GLP-1s can run $1,000+ a month out of pocket. Insurance denials, prior authorizations, pharmacy markups — the system wasn't built for you. Wellmedr was. For $88 a month, you get a licensed clinician consultation, a personalized GLP-1 prescription, and ongoing care — delivered directly to your door. No surprise fees. No insurance hoops. No middlemen. →Clinician-prescribed GLP-1 therapy included →Free shipping, every month →Cancel anytime — no lock-in contracts →Ongoing provider check-ins at no extra cost That's less than $3 a day for a clinically-backed path to lasting weight loss. The question isn't whether you can afford Wellmedr — it's whether you can afford to keep waiting.

#2
Spend$11,108
CPA$0
ROAS0.00x
Thumbstop37.7%
CTR2.89%
Purchases0
Weight Loss Seekers Urgency Montage, Screen Recording UGC Affordability
BCMEDVI_NEW(2)_05.mp4 - Copy
April2026 - Advantage+ - NewLink
#3
Spend$4,119
CPA$0
ROAS0.00x
Thumbstop39.5%
CTR1.78%
Purchases0
Weight Loss Seekers Urgency Montage, Screen Recording UGC Affordability
BCMEDVI_NEW(2)_05.mp4
"GLP1s For $149 Per Month"
Nov2025 - ABO Creative Testing V2 (ACQ)
Primary text

This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes

#4
Spend$3,579
CPA$0
ROAS0.00x
Thumbstop29.0%
CTR2.11%
Purchases0
GLP-1 Seekers Urgency Screen Recording, Unboxing UGC Promotional Offer
BCMEDVI_Ending soon_01.mp4
"GLP1s For $149 Per Month"
Nov2025 - ABO Creative Testing V2 (ACQ)
Primary text

This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes

⚡ Efficiency Winners Sorted by CTR

Highest click-through rate. Used when purchase tracking isn't connected to Motion (off-platform conversions). Best ad → site conversion intent.
#1
Spend$16,276
CPA$0
ROAS0.00x
Thumbstop57.0%
CTR3.54%
Purchases0
None Storytelling Montage UGC Affordability
Dean VO - Recut - Car - hand hook.mp4
"ONLY $88 Per Month 👉"
Wellmedr ABO Testing
Primary text

Brand-name GLP-1s can run $1,000+ a month out of pocket. Insurance denials, prior authorizations, pharmacy markups — the system wasn't built for you. Wellmedr was. For $88 a month, you get a licensed clinician consultation, a personalized GLP-1 prescription, and ongoing care — delivered directly to your door. No surprise fees. No insurance hoops. No middlemen. →Clinician-prescribed GLP-1 therapy included →Free shipping, every month →Cancel anytime — no lock-in contracts →Ongoing provider check-ins at no extra cost That's less than $3 a day for a clinically-backed path to lasting weight loss. The question isn't whether you can afford Wellmedr — it's whether you can afford to keep waiting.

#2
Spend$11,108
CPA$0
ROAS0.00x
Thumbstop37.7%
CTR2.89%
Purchases0
Weight Loss Seekers Urgency Montage, Screen Recording UGC Affordability
BCMEDVI_NEW(2)_05.mp4 - Copy
April2026 - Advantage+ - NewLink
#3
Spend$569
CPA$0
ROAS0.00x
Thumbstop31.1%
CTR2.50%
Purchases0
None Bold Claim Yapper UGC Affordability
0515 (3).mp4
"GLP1s For $149 Per Month"
Nov2025 - ABO Creative Testing V2 (ACQ)
Primary text

This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes

#4
Spend$3,579
CPA$0
ROAS0.00x
Thumbstop29.0%
CTR2.11%
Purchases0
GLP-1 Seekers Urgency Screen Recording, Unboxing UGC Promotional Offer
BCMEDVI_Ending soon_01.mp4
"GLP1s For $149 Per Month"
Nov2025 - ABO Creative Testing V2 (ACQ)
Primary text

This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
None
2 ads
$16,845
—x ROAS
Weight Loss Seekers
2 ads
$15,227
—x ROAS
GLP-1 Seekers
1 ads
$3,579
—x ROAS
Price Sensitive GLP-1 Buyers
1 ads
$581
—x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Urgency
3 ads
$18,806
—x ROAS
Storytelling
1 ads
$16,276
—x ROAS
Bold Claim
1 ads
$569
—x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Montage
3 ads
$31,502
—x ROAS
Screen Recording
3 ads
$18,806
—x ROAS
Unboxing
1 ads
$3,579
—x ROAS
UGC Overlay
1 ads
$581
—x ROAS
Yapper
1 ads
$569
—x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Affordability
4 ads
$32,072
—x ROAS
Promotional Offer
1 ads
$3,579
—x ROAS
Faster Results
1 ads
$581
—x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Medvi"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
No hook swaps generated — not enough video creatives with thumbstop + retention data this week.

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 Dean VO - Recut - Car - hand hook.mp4 $0 $16,276 0.00x 57.0%
2 BCMEDVI_NEW(2)_05.mp4 - Copy $0 $11,108 0.00x 37.7%
3 BCMEDVI_NEW(2)_05.mp4 $0 $4,119 0.00x 39.5%
4 BCMEDVI_Ending soon_01.mp4 $0 $3,579 0.00x 29.0%
5 7.png $0 $581 0.00x 0.0%
6 0515 (3).mp4 $0 $569 0.00x 31.1%