#1
Spend$40,961
CPA$0
ROAS0.00x
Thumbstop58.5%
CTR2.62%
Purchases0
★
ORION
·
GASSED
Medvi
Last 30 days · Min $500 spend · Data via Motion
Client notes — Medvi
Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.
Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$73,675
Account ROAS
0.00x
Scaling CPA
—
Best ROAS (creative)
0.00x
Lowest CPA (creative)
—
🏆 Top Winners by Spend Min $500 spend
Where the money went this week. Sorted descending by spend.
#2
Spend$15,145
CPA$0
ROAS0.00x
Thumbstop55.8%
CTR3.10%
Purchases0
Primary text
This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes
#3
Spend$2,842
CPA$0
ROAS0.00x
Thumbstop44.1%
CTR3.65%
Purchases0
Primary text
This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes
#4
Spend$2,841
CPA$0
ROAS0.00x
Thumbstop47.2%
CTR1.45%
Purchases0
⚡ Efficiency Winners Sorted by CTR
Highest click-through rate. Used when purchase tracking isn't connected to Motion (off-platform conversions). Best ad → site conversion intent.
#1
Spend$820
CPA$0
ROAS0.00x
Thumbstop55.0%
CTR9.58%
Purchases0
Primary text
This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes
#2
Spend$1,762
CPA$0
ROAS0.00x
Thumbstop37.0%
CTR3.70%
Purchases0
Primary text
This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes
#3
Spend$2,842
CPA$0
ROAS0.00x
Thumbstop44.1%
CTR3.65%
Purchases0
Primary text
This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes
#4
Spend$15,145
CPA$0
ROAS0.00x
Thumbstop55.8%
CTR3.10%
Purchases0
Primary text
This is why you can't lose weight no matter how hard you try. Your hunger hormones are working against you — not a willpower problem. A biology problem. GLP-1 medication tells your brain you're full. The cravings quiet down. The weight starts moving. MEDVi patients are losing 40, 80, even 100+ lbs — with a weekly injection and zero insurance hassle. ✅ Starts at just $149 ✅ Doctor-prescribed, shipped to your door ✅ Money-back guarantee ✅ No membership fees 👇 See if you qualify in 2 minutes
🎯 Action Items — Next Week's Plan
Patterns from the winners above. Use these to brief next week's scripts and tests.
👥 Personas working
Aggregated across top 15 by spend. Sorted by total spend.
None
12 ads
$67,992
—x ROAS
Male Partners
2 ads
$5,683
—x ROAS
🎣 Hook tactics working
First-3-second strategies driving the spend.
Storytelling
4 ads
$61,789
—x ROAS
Confession
2 ads
$3,755
—x ROAS
Statistic
2 ads
$2,582
—x ROAS
Offer Only
1 ads
$858
—x ROAS
Bold Claim
1 ads
$818
—x ROAS
🎬 Visual formats working
How the winning ads are framed visually.
Montage
4 ads
$57,784
—x ROAS
Demo
4 ads
$6,335
—x ROAS
Post It
2 ads
$5,683
—x ROAS
Offer-First Banner
4 ads
$3,873
—x ROAS
Screen Recording
1 ads
$1,762
—x ROAS
POV
1 ads
$818
—x ROAS
💬 Messaging themes working
Core consumer motivation in the winners.
Affordability
8 ads
$62,599
—x ROAS
Convenient Access
2 ads
$5,683
—x ROAS
Effortless Weight Loss
2 ads
$3,755
—x ROAS
Weight Loss Results
1 ads
$820
—x ROAS
Promotional Offer
1 ads
$818
—x ROAS
✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting
/generate-scripts "Medvi"
No concepts generated. Run the synthesis step in the slash command.
🖼️ Static images to ship next
Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages.
Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos
(playbook).
Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
Default. Best for static ads with precise text overlays. 4K capable.
🔁 Hook swaps to test last 30 days
Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
No hook swaps generated — not enough video creatives with thumbstop + retention data this week.
🔍 New opportunities no data yet
Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.
🔪 Kill candidates Highest CPA, ROAS < 2x
Wasting spend this week. Pause or rework before next week's plan.
| # | Ad name | CPA | Spend | ROAS | Thumbstop | Persona |
|---|