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★ ORION · GASSED
Maelys - TBYB - GET-TAUT 2026 Last 7 days · Min $500 spend · Data via Motion
May 15 – May 21, 2026
Generated 2026-05-22 11:35 · Goal: COST_PER_PURCHASE · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes — Maelys - TBYB - GET-TAUT 2026

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$197,554
analyzed subset: $169,912
Account ROAS
1.47x
Scaling CPA
$60
58 winning ads · 3206 purchases
Best ROAS (creative)
2.11x
Lowest CPA (creative)
$48

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
—
Spend$24,484
CPA$63
ROAS1.38x
Thumbstop51.2%
CTR3.62%
Purchases388
Women Born In The 1900s If Then Before and After, Social Proof Mashup UGC Mashup Skin Firming & Smoothing
Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET TAUT_C-(IfItWorksNew+TopAffiliatebunthabutt)_M-(Hype)_V-(2)_E-(AMIT)_A-(Mashup)_EN_R-(9X16)_L-(83-sec)_FB_ITR_WEEK14-26_P-(GlowG)
Prospecting_TBYB_ASC_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 _Top_Performers]
#2
—
Spend$19,782
CPA$56
ROAS1.52x
Thumbstop53.3%
CTR3.96%
Purchases353
Pregnant And Postpartum Moms If Then Before and After, Cinematic B-Roll, Social Proof Mashup Hybrid Skin Firming & Smoothing
Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET TAUT_C-(IfItWorksNew+TopAffiliatebunthabutt)_M-(Hype)_V-(5)_E-(AMIT)_A-(Mashup)_EN_R-(9X16)_L-(91-sec)_FB_ITR_WEEK14-26_P-(GlowG)
testing_birch_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 - Maelys]
#3
—
Spend$19,067
CPA$65
ROAS1.42x
Thumbstop38.6%
CTR2.37%
Purchases295
Skeptical Consumers Question Before and After, Demo, ASMR Hybrid Risk-Free Trial / Guarantee
Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET-TAUT_C-(ToTheTestNEW)_M-(Hype)_V-(2)_E-(AMIT)_A-(Mashup)_EN_R-(9X16)_L-(50-sec)_FB_NEW_WEEK03-26_P-(MAELYS)
testing_birch_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 - Maelys]
#4
—
Spend$17,898
CPA$50
ROAS1.78x
Thumbstop54.0%
CTR3.88%
Purchases361
Women Born In The 1900s If Then Before and After, Social Proof Mashup UGC Mashup Risk-Free Trial / Guarantee
Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET TAUT_C-(IfItWorksNew+TopAffiliatebunthabutt)_M-(Hype)_V-(2)_E-(AMIT)_A-(Mashup)_EN_R-(9X16)_L-(83-sec)_FB_ITR_WEEK14-26_P-(GlowG)
testing_birch_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 - Maelys]

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
—
Spend$1,971
CPA$48
ROAS2.11x
Thumbstop31.0%
CTR1.44%
Purchases41
Weight Loss Medication Users Warning Before and After, Social Proof Mashup, ASMR Hybrid Ozempic/GLP-1 Skin Solution
Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(InCart+WaitOzempicHook)_M-(Hype)_V-(4)_E-(TALLY)_A-(mashup)_EN_R-(9X16)_L-(58-sec)_FB_NEW__WEEK20-26_P-(MAELYS)
Prospecting_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_Weekly Winners]
#2
—
Spend$1,813
CPA$49
ROAS1.79x
Thumbstop26.8%
CTR3.66%
Purchases37
Women With Body Skin Concerns Offer Only Demo, Social Proof Mashup UGC Mashup Free Gift With Purchase
Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(TopAffiliate+June_Oct+TopAffiliatebacknjennaup)_M-(Trend)_V-(1)_E-(Affiliate)_A-(lomacshops)_EN_R-(9X16)_L-(64-sec)_FB_NEW__WEEK21-26_P-(TTMBI)
testing_birch_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 - Maelys]
#3
—
ad creative
Spend$7,432
CPA$53
ROAS1.79x
Thumbstop0.0%
CTR1.65%
Purchases140
None — Before and After Lifestyle-Product Image with Text Skin Firming & Smoothing
Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(BrandPosts+Round5)_M-(Static)_V-(3)_E-(Statiq)_A-(NoActress)_EN_R-(1X1)_L-(0-sec)_FB_NEW__WEEK20-26_P-(MAELYS)
testing_birch_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 - Maelys]
#4
—
Spend$17,898
CPA$50
ROAS1.78x
Thumbstop54.0%
CTR3.88%
Purchases361
Women Born In The 1900s If Then Before and After, Social Proof Mashup UGC Mashup Risk-Free Trial / Guarantee
Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET TAUT_C-(IfItWorksNew+TopAffiliatebunthabutt)_M-(Hype)_V-(2)_E-(AMIT)_A-(Mashup)_EN_R-(9X16)_L-(83-sec)_FB_ITR_WEEK14-26_P-(GlowG)
testing_birch_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 - Maelys]

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Women Born In The 1900s
4 ads
$63,865
1.58x ROAS
Skeptical Consumers
3 ads
$29,481
1.37x ROAS
Pregnant And Postpartum Moms
1 ads
$19,782
1.52x ROAS
None
3 ads
$17,756
1.52x ROAS
Women With Body Skin Concerns
2 ads
$11,228
1.60x ROAS
Weight Loss Medication Users
1 ads
$6,967
1.65x ROAS
Dissatisfied Body Care Users
1 ads
$3,482
1.29x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
If Then
6 ads
$91,629
1.56x ROAS
Question
2 ads
$25,958
1.30x ROAS
Warning
1 ads
$6,967
1.65x ROAS
Authority
1 ads
$3,523
1.52x ROAS
Curiosity
1 ads
$3,482
1.29x ROAS
Gift With Purchase
1 ads
$3,247
1.66x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Before and After
11 ads
$135,509
1.54x ROAS
Social Proof Mashup
6 ads
$89,282
1.59x ROAS
Demo
3 ads
$42,863
1.38x ROAS
ASMR
3 ads
$32,925
1.41x ROAS
Cinematic B-Roll
2 ads
$23,265
1.40x ROAS
Yapper
2 ads
$12,560
1.59x ROAS
Montage
3 ads
$11,583
1.48x ROAS
Notes App
1 ads
$5,280
1.20x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Skin Firming & Smoothing
5 ads
$61,557
1.50x ROAS
Risk-Free Trial / Guarantee
4 ads
$48,899
1.49x ROAS
Empowerment & Confidence
1 ads
$16,905
1.54x ROAS
Stretch Mark Reduction
1 ads
$7,982
1.55x ROAS
Ozempic/GLP-1 Skin Solution
1 ads
$6,967
1.65x ROAS
Clinically Proven Results
1 ads
$3,523
1.52x ROAS
Hydration & Glow
1 ads
$3,482
1.29x ROAS
Free Gift With Purchase
1 ads
$3,247
1.66x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Maelys - TBYB - GET-TAUT 2026"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
No hook swaps generated — not enough video creatives with thumbstop + retention data this week.

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(ASMR)_M-(Hype)_V-(4)_E-(TALLY)_A-(mashup)_EN_R-(9X16)_L-(28-sec)_FB_NEW__WEEK20-26_P-(MAELYS) $98 $788 1.08x 21.2% —
2 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(60seconds)_M-(Testimonial)_V-(1)_E-(AMIT)_A-(Cloe Peluola)_EN_R-(9X16)_L-(45-sec)_FB_NEW__WEEK21-26_P-(Body_C_Club) $96 $965 0.73x 26.6% —
3 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET-TAUT_C-(ThisIsGold+DrySkin)_M-(Hype)_V-(3)_E-(TALLY)_A-(Mashup)_EN_R-(9X16)_L-(40-sec)_FB_ITR_WEEK03-26_P-(MAELYS) $70 $3,482 1.29x 28.7% —
4 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(TopAffiliate+June_Oct+TopAffiliatebunthabutt)_M-(Trend)_V-(1)_E-(Affiliate)_A-(backnjennaup)_EN_R-(9X16)_L-(39-sec)_FB_NEW__WEEK21-26_P-(TTMBI) $107 $1,174 1.04x 25.7% —
5 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(BrandPosts+Round4)_M-(Static)_V-(4)_E-(Statiq)_A-(NoActress)_EN_R-(1X1)_L-(0-sec)_FB_NEW__WEEK20-26_P-(MAELYS) $100 $1,301 1.00x 0.0% —
6 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET-TAUT_C-(ThisIsGold+SaggySkin)_M-(Hype)_V-(3)_E-(TALLY)_A-(Mashup)_EN_R-(9X16)_L-(50-sec)_FB_ITR_WEEK03-26_P-(MAELYS) $83 $1,836 0.98x 52.9% —
7 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(LooksLikeThis)_M-(Hype)_V-(2)_E-(AMIT)_A-(Mashup)_EN_R-(9X16)_L-(50-sec)_FB_NEW__WEEK20-26_P-(MAELYS) $90 $2,075 0.91x 28.5% —
8 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(OrganicPosts+Round2)_M-(Static)_V-(3)_E-(LightSpeed)_A-(NoActress)_EN_R-(1X1)_L-(0-sec)_FB_NEW__WEEK21-26_P-(TSmoothSkinSociety) $64 $1,223 1.53x 0.0% —
9 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)__GET-TAUT_C-(TBYBExplained)_M-(Education)_V-(4)_E-(Naomi)_A-(Mashup)_EN_R-(9X16)_L-(55-sec)_FB_NEW__WEEK20-26_P-(MAELYS) $97 $1,644 0.81x 26.9% —
10 Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_ GET-TAUT_C-(MAE3148B)_M-(Education)_V-(12)_E-(NRTV)_A-(ORGANICMASHUP)_EN-R-(9x16)_L-(26-sec)_FB_NEW_WEEK52-25_P-(GlowG) $77 $765 1.44x 26.3% —
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard