Maelys - TBYB - GET-TAUT 2026

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.

Meta

Spend$675

CPA$16

ROAS5.13x

Thumbstop55.5%

CTR3.68%

Purchases43

Women Born In The 1900s If Then Before and After, Social Proof Mashup UGC Mashup Skin Firming & Smoothing

Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET TAUT_C-(IfItWorksNew+TopAffiliatebunthabutt)_M-(Hype)_V-(2)_E-(AMIT)_A-(Mashup)_EN_R-(9X16)_L-(83-sec)_FB_ITR_WEEK14-26_P-(GlowG)

Prospecting_TBYB_ASC_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 _Top_Performers]

Meta

Spend$44,353

CPA$56

ROAS1.63x

Thumbstop0.0%

CTR2.17%

Purchases790

Weight Loss Medication Users — Split Screen Product Image with Text Ozempic/GLP-1 Skin Solution

Evergreen_TBYB_D-(LP-GET-UP-ifitworks)__GET-UP_C-(BrandPosts+Round3)_M-(Static)_V-(2)_E-(Statiq)_A-(NoActress)_EN_R-(1X1)_L-(0-sec)_FB_NEW__WEEK17-26_P-(MAELYS)

Testing_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-UP_2026 - Maelys]

Meta

Spend$350

CPA$27

ROAS3.75x

Thumbstop42.3%

CTR4.26%

Purchases13

Skeptical Consumers Question Before and After, Demo, ASMR Hybrid Risk-Free Trial / Guarantee

Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET-TAUT_C-(ToTheTestNEW)_M-(Hype)_V-(2)_E-(AMIT)_A-(Mashup)_EN_R-(9X16)_L-(50-sec)_FB_NEW_WEEK03-26_P-(MAELYS)

testing_birch_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 - Maelys]

Meta

Spend$10,719

CPA$48

ROAS1.86x

Thumbstop0.0%

CTR2.23%

Purchases225

Weight Loss Medication Users — Headline Product Image with Text Risk-Free Trial / Guarantee

Evergreen_TBYB_D-(LP-GET-UP-ifitworks)__GET-UP_C-(BrandPosts+Round2)_M-(Static)_V-(2)_E-(Statiq)_A-(NoActress)_EN_R-(1X1)_L-(0-sec)_FB_NEW__WEEK17-26_P-(MAELYS)

Testing_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-UP_2026 - Maelys]

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.

Meta

Spend$47

CPA$12

ROAS7.93x

Thumbstop34.7%

CTR3.02%

Purchases4

None Shocking Statement Before and After, Montage, Testimonial Hybrid Skin Firming & Smoothing

Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_ GET-TAUT_C-(ThisIsGold)_M-(Hype)_V-(3)_E-(TALLY)_A-(Mashup)_EN_R-(9X16)_L-(40-sec)_FB_NEW_WEEK53-25_P-(MAELYS)

Prospecting_TBYB_ASC_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 _Top_Performers]

Meta

Spend$65

CPA$11

ROAS7.13x

Thumbstop27.2%

CTR2.90%

Purchases6

Women With Body Skin Concerns Bold Claim Before and After, Behind The Scenes UGC Risk-Free Trial / Guarantee

Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_ GET-TAUT_C-(MAE3148B)_M-(Education)_V-(12)_E-(NRTV)_A-(ORGANICMASHUP)_EN-R-(9x16)_L-(26-sec)_FB_NEW_WEEK52-25_P-(GlowG)

Prospecting_TBYB_ASC_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 _Top_Performers]

Meta

Spend$675

CPA$16

ROAS5.13x

Thumbstop55.5%

CTR3.68%

Purchases43

Women Born In The 1900s If Then Before and After, Social Proof Mashup UGC Mashup Skin Firming & Smoothing

Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET TAUT_C-(IfItWorksNew+TopAffiliatebunthabutt)_M-(Hype)_V-(2)_E-(AMIT)_A-(Mashup)_EN_R-(9X16)_L-(83-sec)_FB_ITR_WEEK14-26_P-(GlowG)

Prospecting_TBYB_ASC_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 _Top_Performers]

Meta

Spend$56

CPA$19

ROAS4.65x

Thumbstop37.0%

CTR7.01%

Purchases3

Women Born In The 1900s If Then Before and After, Montage, Yapper Hybrid Skin Firming & Smoothing

Evergreen_TBYB_D-(LP-GET-TAUT-5reasons)_GET-TAUT_C-(ThisIsGold+TopAffiliatebunthabutt)_M-(Hype)_V-(3)_E-(TALLY)_A-(Mashup)_EN_R-(9X16)_L-(55-sec)_FB_NEW_WEEK14-26_P-(GlowG)

testing_birch_TBYB_ABO_US_EN_LC_Broad_18+_All-Genders_[GET-TAUT_2026 - Maelys]

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.

Weight Loss Medication Users

7 ads

$77,072

1.41x ROAS

None

2 ads

$10,534

1.85x ROAS

Women Born In The 1900s

2 ads

$1,019

3.74x ROAS

Women With Body Skin Concerns

2 ads

$522

2.74x ROAS

Pregnant And Postpartum Moms

1 ads

$403

3.58x ROAS

Skeptical Consumers

1 ads

$350

3.75x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.

Question

2 ads

$5,857

2.52x ROAS

Curiosity

1 ads

$4,208

1.25x ROAS

How To

1 ads

$4,207

0.90x ROAS

If Then

4 ads

$1,655

3.18x ROAS

Gift With Purchase

1 ads

$288

3.82x ROAS

🎬 Visual formats working

How the winning ads are framed visually.

Split Screen

1 ads

$44,353

1.63x ROAS

Before and After

8 ads

$15,926

2.49x ROAS

Headline

2 ads

$14,493

1.49x ROAS

Offer-First Banner

2 ads

$11,001

1.94x ROAS

Statistic

2 ads

$10,534

1.85x ROAS

Testimonial

2 ads

$9,715

1.27x ROAS

Reaction Video

1 ads

$5,507

1.29x ROAS

Demo

2 ads

$4,556

2.32x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.

Ozempic/GLP-1 Skin Solution

3 ads

$52,864

1.45x ROAS

Risk-Free Trial / Guarantee

5 ads

$20,693

2.07x ROAS

Skin Firming & Smoothing

4 ads

$11,982

3.00x ROAS

Social Proof / Bestseller

1 ads

$3,838

1.66x ROAS

Free Gift With Purchase

1 ads

$288

3.82x ROAS

Stretch Mark Reduction

1 ads

$233

1.67x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

Steering / context (optional)

Featured SKUs (optional, per brand)

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.

Concept format (optional)

Inspiration sources

/generate-scripts "Maelys - TBYB - GET-TAUT 2026"

No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.

Negative prompt (what to exclude) — optional, applied as DO NOT include:

G › ▭ ◆

4/4

Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).

No hook swaps generated — not enough video creatives with thumbstop + retention data this week.

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

Client notes — Maelys - TBYB - GET-TAUT 2026

🏆 Top Winners by Spend Min $500 spend

⚡ Efficiency Winners Sorted by ROAS

🎯 Action Items — Next Week's Plan

👥 Personas working

🎣 Hook tactics working

🎬 Visual formats working

💬 Messaging themes working

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

🖼️ Static images to ship next

🔁 Hook swaps to test last 30 days

🔍 New opportunities no data yet 🪄 Find opportunities

🔪 Kill candidates Highest CPA, ROAS < 2x

🔍 New opportunities no data yet