← All brands
ORION · GASSED
Levels Last 7 days · Min $500 spend · Data via Motion
May 15May 21, 2026
Generated 2026-05-22 11:35 · Goal: COST_PER_PURCHASE · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes — Levels

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$11,432
analyzed subset: $2,628
Account ROAS
1.88x
Scaling CPA
$30
15 winning ads · 285 purchases
Best ROAS (creative)
9.08x
Lowest CPA (creative)
$9

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
Spend$1,597
CPA$26
ROAS2.57x
Thumbstop14.6%
CTR1.76%
Purchases62
Health Conscious Parents Question Comment Response, Demo UGC Clean Ingredients
Levels - Batch2_VID_UGC-CommentReply_vB | Evergreen
"Flavor Comes First"
DTC | TOF | Sales | ASC+ | ABO | Evergreen
Primary text

24g of real whey protein. Ridiculous flavor. All in 6-8 ingredients with no fake stuff or artificials.

#2
Spend$309
CPA$22
ROAS1.71x
Thumbstop23.1%
CTR1.71%
Purchases14
None Curiosity Street Interview UGC Taste Superiority
GASSLEVL003_StreetInt_MULTI_HonestRev_StrangersTry_RTB_V03_050826
"NOTHING FAKE. EVER.®"
GASS | ABO | Creative Test | ASC+ | DTC
Primary text

The streets are talkin' and they're loving Levels. See what all the talk is about and try it for yourself, you won't be disappointed. ⚡️ 24g of Protein ⚡️ Zero Artificials ⚡️ Only 6-8 Ingredients ⚡️ Clean Label Project Certified

#3
Spend$561
CPA$0
ROAS0.00x
Thumbstop53.0%
CTR0.88%
Purchases0
Sam'S Club Shoppers Shocking Statement Demo, Listicle, Montage UGC Clean Ingredients
samsclub_doesitagain | April 17 | Ad Code | Video
Sam's | Engagement | 4/6 - 5/31
#4
Spend$20
CPA$0
ROAS0.00x
Thumbstop14.3%
CTR0.88%
Purchases0
Health Conscious Protein Users Direct Address Demo, Greenscreen, Testimonial UGC Taste Superiority
GASSLEVE006-05-AR-LM-MH-JK-TIANA-20260306 | Duplicate
"NOTHING FAKE. EVER.®"
DTC | Sales | ASC+ | CreativeTesting
Primary text

It's all true. Delicious flavor, nothing artificial, and made with ingredients you don't have to google. ⚡️ 24g of Protein ⚡️ Zero Artificials ⚡️ Only 6 Ingredients ⚡️ Clean Label Project Certified

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
Spend$9
CPA$9
ROAS9.08x
Thumbstop22.8%
CTR0.58%
Purchases1
Protein Users Relatability Demo, POV UGC Taste Superiority
GASSLEVE005-01-AR-LM-MH-JK-TIANA | Duplicate
"NOTHING FAKE. EVER.®"
DTC | Sales | ASC+ | CreativeTesting
Primary text

Does your protein tasting like punishment? Levels is real grass-fed whey protein with delicious flavor and zero junk. It's time to make the switch. ⚡️ 24g of Protein ⚡️ Zero Artificials ⚡️ Only 6 Ingredients ⚡️ Clean Label Project Certified

#2
Spend$1,597
CPA$26
ROAS2.57x
Thumbstop14.6%
CTR1.76%
Purchases62
Health Conscious Parents Question Comment Response, Demo UGC Clean Ingredients
Levels - Batch2_VID_UGC-CommentReply_vB | Evergreen
"Flavor Comes First"
DTC | TOF | Sales | ASC+ | ABO | Evergreen
Primary text

24g of real whey protein. Ridiculous flavor. All in 6-8 ingredients with no fake stuff or artificials.

#3
Spend$309
CPA$22
ROAS1.71x
Thumbstop23.1%
CTR1.71%
Purchases14
None Curiosity Street Interview UGC Taste Superiority
GASSLEVL003_StreetInt_MULTI_HonestRev_StrangersTry_RTB_V03_050826
"NOTHING FAKE. EVER.®"
GASS | ABO | Creative Test | ASC+ | DTC
Primary text

The streets are talkin' and they're loving Levels. See what all the talk is about and try it for yourself, you won't be disappointed. ⚡️ 24g of Protein ⚡️ Zero Artificials ⚡️ Only 6-8 Ingredients ⚡️ Clean Label Project Certified

#4
ad creative
Spend$132
CPA$66
ROAS0.65x
Thumbstop0.0%
CTR4.10%
Purchases2
Costco Shoppers Headline Lifestyle Image with Text Authenticity
The Difference is Real - Multi SKU - Headline Test - Copy
"Big Bag. Big Value."
Traffic | Costco | LinkClicks
Primary text

Not all chocolate or vanilla hits right. This is Double Chocolate and Vanilla Bean you can trust. Clean, bold, smooth, and never fake. Grab 5.64lbs of straight-up quality that’s backed up by the label. Big size, big value, and somehow still tastes like it should cost way more.

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Health Conscious Parents
1 ads
$1,597
2.57x ROAS
Sam'S Club Shoppers
1 ads
$561
—x ROAS
None
1 ads
$309
1.71x ROAS
Costco Shoppers
1 ads
$132
0.65x ROAS
Health Conscious Protein Users
1 ads
$20
—x ROAS
Protein Users
1 ads
$9
9.08x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Question
1 ads
$1,597
2.57x ROAS
Shocking Statement
1 ads
$561
—x ROAS
Curiosity
1 ads
$309
1.71x ROAS
Direct Address
1 ads
$20
—x ROAS
Relatability
1 ads
$9
9.08x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Demo
4 ads
$2,187
5.82x ROAS
Comment Response
1 ads
$1,597
2.57x ROAS
Listicle
1 ads
$561
—x ROAS
Montage
1 ads
$561
—x ROAS
Street Interview
1 ads
$309
1.71x ROAS
Headline
1 ads
$132
0.65x ROAS
Greenscreen
1 ads
$20
—x ROAS
Testimonial
1 ads
$20
—x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Clean Ingredients
2 ads
$2,158
2.57x ROAS
Taste Superiority
3 ads
$338
5.39x ROAS
Authenticity
1 ads
$132
0.65x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Levels"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Levels - Batch2_VID_UGC-Pro… GASSLEVE005-01-AR-LM-MH-JK-… +5.5pp
Hook
Levels - Batch2_VID_UGC-ProteinSwitch_vA
TS 25.0%
(no transcript — capture the first 3 seconds visually)
Body
GASSLEVE005-01-AR-LM-MH-JK-TIANA
TS 19.5% 100% 29.9% CTR 1.88% CVR 5.98% ROAS 2.08x
#2 GASSLEVE006-05-AR-LM-MH-JK-… NTB_Orbit_CPB_15%Off +8.9pp
Hook
GASSLEVE006-05-AR-LM-MH-JK-TIANA-20260306
TS 17.8%
(no transcript — capture the first 3 seconds visually)
Body
NTB_Orbit_CPB_15%Off
TS 8.9% 100% 31.2% CTR 0.92% CVR 5.96% ROAS 1.92x
#3 GASSLEVE006-01-AR-LM-MH-JK-… Levels - Batch2_VID_UGC-Com… +5.3pp
Hook
GASSLEVE006-01-AR-LM-MH-JK-TIANA-20260306
TS 20.3%
(no transcript — capture the first 3 seconds visually)
Body
Levels - Batch2_VID_UGC-CommentReply_vB
TS 15.0% 100% 13.8% CTR 1.69% CVR 2.45% ROAS 1.00x
#4 GASSLEVE005-01-AR-LM-MH-JK-… TFU Launch :30 | Sales | Vi… +7.9pp
Hook
GASSLEVE005-01-AR-LM-MH-JK-TIANA
TS 19.5%
(no transcript — capture the first 3 seconds visually)
Body
TFU Launch :30 | Sales | Video 9:16 | TFU Lander
TS 11.6% 100% 8.0% CTR 1.24% CVR 5.28% ROAS 1.85x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 samsclub_doesitagain | April 17 | Ad Code | Video $0 $561 0.00x 53.0%