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ORION · GASSED
Levels Last 30 days · Min $500 spend · Data via Motion
Apr 14May 13, 2026
Generated 2026-05-14 14:11 · Goal: COST_PER_PURCHASE · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes — Levels

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$43,518
Account ROAS
2.27x
Scaling CPA
Best ROAS (creative)
7.39x
Lowest CPA (creative)
$9

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
Meta
Spend$10,290
CPA$54
ROAS1.00x
Thumbstop15.0%
CTR1.69%
Purchases191
Levels - Batch2_VID_UGC-CommentReply_vB
"Flavor Comes First"
DTC | Sales | ASC+ | CreativeTesting
Primary text

24g of real whey protein. Ridiculous flavor. All in 6-8 ingredients with no fake stuff or artificials.

#2
Meta
ad creative
Spend$9,010
CPA$42
ROAS1.45x
Thumbstop0.3%
CTR1.12%
Purchases214
Parents Storytelling Montage, Skit High Production Authenticity
Mom Blender | Boosted Post | 9:16 | TFU
DTC | Sales | ASC+ | TFU-Brand
#3
Meta
ad creative
Spend$3,352
CPA$129
ROAS0.54x
Thumbstop0.0%
CTR4.85%
Purchases26
Costco Shoppers Headline Lifestyle Image with Text Authenticity
The Difference is Real - Multi SKU - Headline Test - Copy
"Big Bag. Big Value."
Traffic | Costco | LinkClicks
Primary text

Not all chocolate or vanilla hits right. This is Double Chocolate and Vanilla Bean you can trust. Clean, bold, smooth, and never fake. Grab 5.64lbs of straight-up quality that’s backed up by the label. Big size, big value, and somehow still tastes like it should cost way more.

#4
Meta
ad creative
Spend$3,349
CPA$0
ROAS0.00x
Thumbstop54.1%
CTR0.97%
Purchases0
Sam'S Club Shoppers Shocking Statement Demo, Listicle, Montage UGC Clean Ingredients
samsclub_doesitagain | April 17 | Ad Code | Video
Sam's | Engagement | 4/6 - 5/31

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
Meta
ad creative
Spend$811
CPA$9
ROAS7.39x
Thumbstop0.0%
CTR1.65%
Purchases94
Health Conscious Consumers Listicle Product Image with Text Clean Ingredients
Levels-FE-Batch2-STA-NotesApp
"Just Clean Protein"
DTC | Sales | BOFU - MOFU | Engaged
Primary text

No fake stuff. No grittiness. Just 24g of real protein and ridiculous flavor that mixes smooth.

#2
Meta
Spend$818
CPA$17
ROAS3.74x
Thumbstop20.3%
CTR1.90%
Purchases48
Protein Users Challenge Comment Response, Demo, Testimonial UGC Taste Superiority
GASSLEVE006-01-AR-LM-MH-JK-TIANA-20260306
"NOTHING FAKE. EVER.®"
GASS | ABO | Creative Test | ASC+
Primary text

It's all true. Delicious flavor, nothing artificial, and made with ingredients you don't have to google. ⚡️ 24g of Protein ⚡️ Zero Artificials ⚡️ Only 6 Ingredients ⚡️ Clean Label Project Certified

#3
Meta
Spend$545
CPA$23
ROAS3.23x
Thumbstop19.0%
CTR1.98%
Purchases24
Protein Users Relatability Demo, POV UGC Clean Ingredients
GASSLEVE005-03-AR-LM-MH-JK-TIANA
"NOTHING FAKE. EVER.®"
GASS | ABO | Creative Test | ASC+
Primary text

Does your protein tasting like punishment? Levels is real grass-fed whey protein with delicious flavor and zero junk. It's time to make the switch. ⚡️ 24g of Protein ⚡️ Zero Artificials ⚡️ Only 6 Ingredients ⚡️ Clean Label Project Certified

#4
Meta
Spend$1,314
CPA$32
ROAS2.20x
Thumbstop17.8%
CTR1.80%
Purchases41
Health Conscious Protein Users Direct Address Demo, Greenscreen, Testimonial UGC Taste Superiority
GASSLEVE006-05-AR-LM-MH-JK-TIANA-20260306
"NOTHING FAKE. EVER.®"
GASS | ABO | Creative Test | ASC+
Primary text

It's all true. Delicious flavor, nothing artificial, and made with ingredients you don't have to google. ⚡️ 24g of Protein ⚡️ Zero Artificials ⚡️ Only 6 Ingredients ⚡️ Clean Label Project Certified

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Parents
1 ads
$9,010
1.45x ROAS
Protein Users
4 ads
$6,785
2.52x ROAS
Sam'S Club Shoppers
2 ads
$5,315
—x ROAS
None
2 ads
$4,300
1.88x ROAS
Costco Shoppers
2 ads
$3,919
1.27x ROAS
Health Conscious Consumers
2 ads
$2,585
4.24x ROAS
Health Conscious Protein Users
1 ads
$1,314
2.20x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Storytelling
1 ads
$9,010
1.45x ROAS
Relatability
3 ads
$4,610
2.66x ROAS
Shocking Statement
1 ads
$3,349
—x ROAS
Contrast
1 ads
$3,323
1.03x ROAS
Belief
1 ads
$2,236
1.85x ROAS
Offer Only
1 ads
$2,063
1.92x ROAS
If Then
1 ads
$1,774
1.09x ROAS
Direct Address
1 ads
$1,314
2.20x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Montage
5 ads
$18,625
1.74x ROAS
Skit
1 ads
$9,010
1.45x ROAS
Demo
5 ads
$8,125
2.81x ROAS
Humor
2 ads
$5,560
1.44x ROAS
Listicle
2 ads
$4,160
7.39x ROAS
Headline
2 ads
$3,919
1.27x ROAS
POV
2 ads
$2,644
2.66x ROAS
Cinematic B-Roll
1 ads
$2,236
1.85x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Authenticity
3 ads
$14,598
1.28x ROAS
Clean Ingredients
4 ads
$6,478
3.91x ROAS
Taste Superiority
3 ads
$4,231
2.67x ROAS
Anti-Competitor
1 ads
$3,323
1.03x ROAS
Discount
1 ads
$2,063
1.92x ROAS
Protein Efficiency
1 ads
$1,966
—x ROAS
Value & Bulk Savings
1 ads
$568
2.00x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Levels"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Levels - Batch2_VID_UGC-Pro… GASSLEVE005-01-AR-LM-MH-JK-… +5.5pp
Hook
Levels - Batch2_VID_UGC-ProteinSwitch_vA
TS 25.0%
(no transcript — capture the first 3 seconds visually)
Body
GASSLEVE005-01-AR-LM-MH-JK-TIANA
TS 19.5% 100% 29.9% CTR 1.88% CVR 5.98% ROAS 2.08x
#2 GASSLEVE006-05-AR-LM-MH-JK-… NTB_Orbit_CPB_15%Off +8.9pp
Hook
GASSLEVE006-05-AR-LM-MH-JK-TIANA-20260306
TS 17.8%
(no transcript — capture the first 3 seconds visually)
Body
NTB_Orbit_CPB_15%Off
TS 8.9% 100% 31.2% CTR 0.92% CVR 5.96% ROAS 1.92x
#3 GASSLEVE006-01-AR-LM-MH-JK-… Levels - Batch2_VID_UGC-Com… +5.3pp
Hook
GASSLEVE006-01-AR-LM-MH-JK-TIANA-20260306
TS 20.3%
(no transcript — capture the first 3 seconds visually)
Body
Levels - Batch2_VID_UGC-CommentReply_vB
TS 15.0% 100% 13.8% CTR 1.69% CVR 2.45% ROAS 1.00x
#4 GASSLEVE005-01-AR-LM-MH-JK-… TFU Launch :30 | Sales | Vi… +7.9pp
Hook
GASSLEVE005-01-AR-LM-MH-JK-TIANA
TS 19.5%
(no transcript — capture the first 3 seconds visually)
Body
TFU Launch :30 | Sales | Video 9:16 | TFU Lander
TS 11.6% 100% 8.0% CTR 1.24% CVR 5.28% ROAS 1.85x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona