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★ ORION · GASSED
Harrys Last 7 days · Min $500 spend · Data via Motion
Jul 23 - Jul 29, 2026
Generated 2026-07-30 20:14 · Goal: ROAS · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes · Harrys

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$41,767
analyzed subset: $105,523
Account ROAS
0.09x
Scaling CPA
$403
6 winning ads · 97 purchases
Best ROAS (creative)
2.11x
Lowest CPA (creative)
$20

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
·
ad creative
Spend$17,176
CPA$35
ROAS0.62x
Thumbstop0.0%
CTR1.75%
Purchases487
Harry'S Customers · Letter Product Image with Text Superior Shave Performance
H26095-ApologyStills-02-HarrysPlus-Static - Copy
"Introducing Harry's Plus"
Gen 3 Champion Scaling Campaign ASC+
Primary text

4,000+ five-star reviews don't lie. Feels like a $30 shave. Isn't. A pivot that follows every curve and blades that stay sharp. A shave that feels premium without the premium price tag.

#2
·
Spend$8,948
CPA$66
ROAS0.60x
Thumbstop39.8%
CTR2.10%
Purchases136
None Question Yapper UGC Depuffing & Refreshed Look
H25107-DanYowellRecut-v01-CEK-Video-MP
"Depuff Your Face with Harry's New Product"
Upstream_EyeKit_Launch
Primary text

Say goodbye to puffy, tired-looking eyes with our Cooling Eye Kit!

#3
·
Spend$6,729
CPA$43
ROAS0.95x
Thumbstop32.7%
CTR1.52%
Purchases157
None Question Yapper UGC Depuffing & Refreshed Look
Video-Aff_ColeSchwartz-Aff1_C.Generic+DepuffW-NEW-Product - Copy
Upstream_EyeKit_Launch
#4
·
ad creative
Spend$6,329
CPA$53
ROAS0.64x
Thumbstop0.0%
CTR2.01%
Purchases120
None · Headline Lifestyle-Product Image with Text Compliment-Worthy Scent
H25136-SolsticeStatics-v4-Bodywash-Static-AP - Copy
"Best Smelling Body Wash"
Body Wash Champion Scaling Campaign ASC+
Primary text

A bold, elevated scent, with notes of Mandarin and Musk

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
·
ad creative
Spend$4,797
CPA$20
ROAS2.11x
Thumbstop0.0%
CTR4.42%
Purchases234
None · Headline Lifestyle Image with Text Product Upgrade
sage - Copy
Gen 3 Champion Scaling Campaign ASC+
#2
·
Spend$4,933
CPA$26
ROAS1.67x
Thumbstop23.8%
CTR1.55%
Purchases188
Grooming Conscious Men If Then Cinematic B-Roll, Demo Hybrid Deep & Gentle Cleansing
b-H_p-FGCK_crt-C_c-TB249_t-V_ct-PP_cst-C/V_cn-BTH234_h-D_cp-L_v-V1_e-Creator_o-NO_it-OG_d-31026
"Meet the Feel Good Cleansing Kit"
UpsScale_FeelGoodCleansingKit_Launch
Primary text

Now introducing the Feel Good Cleansing Kit·your new daily cleanse, featuring a gel-to-foam face wash and a diecast aluminum facial cleansing brush.

#3
·
Spend$1,713
CPA$24
ROAS1.45x
Thumbstop31.4%
CTR1.18%
Purchases70
Tattoo Owners If Then Demo, Us Vs Them UGC Tattoo Protection & Revitalization
Video_Cohley-ChrisHernandez-Scripted-Motion-2YearTattoo_C.Control_/pdp - Copy
UpsScale_TattooFrost_Launch
#4
·
Spend$2,547
CPA$33
ROAS1.26x
Thumbstop12.8%
CTR0.70%
Purchases77
TikTok Users Social Proof Demo, Unboxing UGC Social Proof & Urgency
Video_Cohley-MeganMitchell-TikTokMadeMe_C.2.1_/pdp_ASC
"Introducing Black Lip Balm"
Upstream_BlackLipBalm_ASC+_Broad
Primary text

Introducing Black Lip Balm: Infused with Korean skincare ingredients to hydrate and refresh lips.

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
None
6 ads
$34,773
0.98x ROAS
Harry'S Customers
1 ads
$17,176
0.62x ROAS
Shavers
3 ads
$11,560
0.70x ROAS
Grooming Conscious Men
2 ads
$11,144
1.12x ROAS
Women
1 ads
$5,606
0.94x ROAS
Men With Oily Skin
1 ads
$3,059
0.74x ROAS
TikTok Users
1 ads
$2,547
1.26x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Question
2 ads
$15,678
0.77x ROAS
N/A
1 ads
$6,211
0.57x ROAS
Curiosity
1 ads
$5,606
0.94x ROAS
If Then
1 ads
$4,933
1.67x ROAS
How To
1 ads
$3,059
0.74x ROAS
Bold Claim
1 ads
$2,649
0.77x ROAS
Social Proof
1 ads
$2,547
1.26x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Yapper
3 ads
$21,284
0.83x ROAS
Headline
4 ads
$19,095
1.09x ROAS
Letter
1 ads
$17,176
0.62x ROAS
Montage
2 ads
$8,861
0.67x ROAS
Demo
2 ads
$7,480
1.47x ROAS
Offer-First Banner
2 ads
$6,048
0.68x ROAS
Before and After
1 ads
$5,651
0.80x ROAS
Feature Benefit Pointout
1 ads
$5,651
0.80x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Superior Shave Performance
2 ads
$20,436
0.58x ROAS
Compliment-Worthy Scent
3 ads
$17,722
0.66x ROAS
Depuffing & Refreshed Look
2 ads
$15,678
0.77x ROAS
Product Innovation
1 ads
$5,651
0.80x ROAS
Proven Efficacy
1 ads
$5,606
0.94x ROAS
Deep & Gentle Cleansing
1 ads
$4,933
1.67x ROAS
Product Upgrade
1 ads
$4,797
2.11x ROAS
Oil & Shine Control
1 ads
$3,059
0.74x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Harrys"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 H25002-RealTalk-BodyWash-Vi… → H25101-AnnaUGC-v04-BW-Video… +30.7pp
Hook
H25002-RealTalk-BodyWash-Video-V1a-ComplimentStitch-SK
TS 60.5%
(no transcript · capture the first 3 seconds visually)
Body
H25101-AnnaUGC-v04-BW-Video-MP-(Quality/Education) - Copy
TS 29.8% 100% 21.8% CTR 6.96% CVR 1.41% ROAS 0.43x
#2 H250137-Founder-V1-Competit… → H26084-ScentNotes-01-ALT-So… +36.5pp
Hook
H250137-Founder-V1-Competition-CM-(Gillette Comparison)
TS 51.9%
(no transcript · capture the first 3 seconds visually)
Body
H26084-ScentNotes-01-ALT-Solstice-Bodywash-Statics
TS 15.4% 100% 31.5% CTR 1.59% CVR 4.99% ROAS 0.69x
#3 Video_Cohley-TreyBeltrand-U… → Video_Cohley-JoeyLombardi-4… +11.9pp
Hook
Video_Cohley-TreyBeltrand-Unscripted-ColorGuardian_C.Control_/pdp_ASC
TS 46.1%
(no transcript · capture the first 3 seconds visually)
Body
Video_Cohley-JoeyLombardi-40MoreLikely_C.Control_/pdp_ASC - Copy
TS 34.3% 100% 9.7% CTR 1.13% CVR 11.96% ROAS 1.33x
#4 Video_Gassed-TouchUpInAJar-… → H26055-NotTheSameRazor-Feat… +21.4pp
Hook
Video_Gassed-TouchUpInAJar-5_C.Control_/pdp_ASC - Copy
TS 33.6%
(no transcript · capture the first 3 seconds visually)
Body
H26055-NotTheSameRazor-FeaturesInnovation-V1-HarrysPlus-Video-CM
TS 12.2% 100% 17.0% CTR 1.09% CVR 8.43% ROAS 0.77x
#5 H26076-ThisIsntThat-V2-Harr… → H25042-ASMRUnboxingIteratio… +10.1pp
Hook
H26076-ThisIsntThat-V2-HarrysPlus-Video-CM
TS 33.0%
(no transcript · capture the first 3 seconds visually)
Body
H25042-ASMRUnboxingIteration-V2a-HarrysPlus-Video-CV
TS 23.0% 100% 12.4% CTR 1.38% CVR 8.65% ROAS 0.71x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 H26059-JohnUGC-InnovationIsThePrice-Value-v5-HarrysPlus-Video-SK $588 $588 0.07x 92.5% ·
2 H26118-MillennialVersusGenZTrend-03-BodyWash-Static $90 $543 0.29x 0.0% ·
3 b-H_p-TF_crt-G_c-G21_t-V_ct-PP_cst-B/A_cn-B/A174_h-B_cp-L_v-V3_e-Creator_o-NO_it-H_n-BeforeAfter-3_d-42826 - Copy $79 $628 0.41x 31.7% ·
4 H25002-RealTalk-BodyWash-Video-V2a-ComplimentStitch-SK $78 $1,399 0.27x 30.2% ·
5 H25101-AnnaUGC-v04-BW-Video-MP-(Quality/Education) - Copy $72 $1,291 0.44x 25.1% ·
6 H26118-MillennialVersusGenZTrend-01-BodyWash-Static $69 $1,872 0.47x 0.0% ·
7 H25107-DanYowellRecut-v01-CEK-Video-MP $66 $8,948 0.60x 39.8% ·
8 H-1397-ScentCompliment-InTheWild-Video-BodyWash-SCK-0425-D $65 $1,548 0.44x 64.8% ·
9 H26016-ProductHype-V1-CEK-Video-CV-9x16.mp4 $64 $574 0.60x 14.2% ·
10 H26087-Solstice-V3-VillainIngredients-BodyWash-Video $60 $718 0.57x 31.0% ·
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard