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★ ORION · GASSED
Harrys Last 30 days · Min $500 spend · Data via Motion
Jun 30 - Jul 29, 2026
Generated 2026-07-30 17:26 · Goal: ROAS · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes · Harrys

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend
$167,128
analyzed subset: $513,326
Account ROAS
0.05x
Scaling CPA
$814
13 winning ads · 192 purchases
Best ROAS (creative)
2.00x
Lowest CPA (creative)
$22

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
Meta
ad creative
Spend$41,593
CPA$29
ROAS0.85x
Thumbstop0.0%
CTR0.98%
Purchases1448
None · Headline, Offer-First Banner Product Image with Text Trial Offer
H25056-OGIterations-v2a-JustDroppedWhite-HarrysPlus-Static-AP
"Introducing Harry's Plus"
Gen 3 Champion Scaling Campaign ASC+
Primary text

Sick of razor burn and ingrown hairs? Say goodbye to bad shaves! Get ready for a smooth, irritation-free experience. Click now to upgrade your shaving game!

#2
Meta
ad creative
Spend$31,202
CPA$39
ROAS0.85x
Thumbstop0.0%
CTR2.29%
Purchases796
None · Headline Lifestyle-Product Image with Text Compliment-Worthy Scent
H25136-SolsticeStatics-v4-Bodywash-Static-AP - Copy
"Best Smelling Body Wash"
Body Wash Champion Scaling Campaign ASC+
Primary text

A bold, elevated scent, with notes of Mandarin and Musk

#3
Meta
ad creative
Spend$29,228
CPA$40
ROAS0.98x
Thumbstop32.2%
CTR1.38%
Purchases725
None Question Yapper UGC Depuffing & Refreshed Look
Video-Aff_ColeSchwartz-Aff1_C.Generic+DepuffW-NEW-Product - Copy
Upstream_EyeKit_Launch
#4
Meta
ad creative
Spend$28,876
CPA$38
ROAS0.86x
Thumbstop30.0%
CTR2.54%
Purchases769
Women Curiosity Yapper UGC Proven Efficacy
Video_Cohley-AnnaBurmingham-Experimentation_C.2.1_/pdp_ASC
Upstream_BlackLipBalm_ASC+_Broad

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
Meta
Spend$10,252
CPA$22
ROAS2.00x
Thumbstop22.0%
CTR1.68%
Purchases459
Grooming Conscious Men If Then Cinematic B-Roll, Demo Hybrid Deep & Gentle Cleansing
b-H_p-FGCK_crt-C_c-TB249_t-V_ct-PP_cst-C/V_cn-BTH234_h-D_cp-L_v-V1_e-Creator_o-NO_it-OG_d-31026
"Meet the Feel Good Cleansing Kit"
UpsScale_FeelGoodCleansingKit_Launch
Primary text

Now introducing the Feel Good Cleansing Kit·your new daily cleanse, featuring a gel-to-foam face wash and a diecast aluminum facial cleansing brush.

#2
Meta
ad creative
Spend$12,317
CPA$24
ROAS1.39x
Thumbstop43.7%
CTR1.93%
Purchases515
Tattoo Enthusiasts Aspirational Yapper UGC Tattoo Protection & Revitalization
b-H_p-TF_crt-T_c-DY382_t-V_ct-PS_cst-AI_cn-FTF42_h-TMS_cp-L_v-V1_e-Creator_o-NO_it-OG_n-LifeFuel_d-32526
UpsScale_TattooFrost_Launch
#3
Meta
ad creative
Spend$6,217
CPA$24
ROAS1.36x
Thumbstop42.4%
CTR2.79%
Purchases260
Tattoo Enthusiasts Authority Yapper UGC Tattoo Protection & Revitalization
b-H_p-TF_crt-T_c-MP301_t-V_ct-T_cst-SP_cn-TAA69_h-SP_cp-L_v-V1_e-Creator_o-NO_it-OG_n-NoMoreLotion_d-21826 - Copy
UpsScale_TattooFrost_Launch
#4
Meta
ad creative
Spend$9,104
CPA$26
ROAS1.34x
Thumbstop32.0%
CTR2.43%
Purchases345
Tattoo Owners Challenge Yapper UGC Tattoo Protection & Revitalization
b-H_p-TF_crt-T_c-LH360_t-V_ct-PP_cst-IS_cn-FTR30_h-D_cp-L_v-V1_e-Creator_o-NO_it-OG_n-LizHendricks_d-31026
UpsScale_TattooFrost_Launch

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
None
6 ads
$137,279
0.88x ROAS
Shavers
3 ads
$54,786
0.71x ROAS
Women
1 ads
$28,876
0.86x ROAS
Grooming Conscious Men
1 ads
$23,228
0.71x ROAS
Harry'S Customers
1 ads
$13,214
0.91x ROAS
Tattoo Enthusiasts
1 ads
$12,317
1.39x ROAS
Competitor Razor Users
1 ads
$10,782
0.61x ROAS
Working Professionals
1 ads
$10,438
0.93x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Curiosity
2 ads
$39,314
0.89x ROAS
Contrast
2 ads
$36,401
0.74x ROAS
Question
1 ads
$29,228
0.98x ROAS
Call To Action First
1 ads
$19,920
0.71x ROAS
Aspirational
1 ads
$12,317
1.39x ROAS
If Then
1 ads
$10,782
0.61x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Headline
5 ads
$108,050
0.86x ROAS
Yapper
3 ads
$70,421
1.08x ROAS
Offer-First Banner
2 ads
$63,285
0.76x ROAS
Demo
2 ads
$33,093
0.74x ROAS
Us Vs Them
2 ads
$23,955
0.69x ROAS
Montage
1 ads
$23,228
0.71x ROAS
Review
1 ads
$21,693
0.66x ROAS
Greenscreen
2 ads
$21,220
0.77x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Compliment-Worthy Scent
4 ads
$66,469
0.78x ROAS
Trial Offer
2 ads
$52,363
0.91x ROAS
Exceptional Value
2 ads
$43,148
0.71x ROAS
Depuffing & Refreshed Look
2 ads
$39,666
0.96x ROAS
Superior Shave Performance
2 ads
$34,906
0.79x ROAS
Proven Efficacy
1 ads
$28,876
0.86x ROAS
Elevated Experience
1 ads
$23,228
0.71x ROAS
Advanced Formulation & Technology
1 ads
$13,173
0.77x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Harrys"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 H25002-RealTalk-BodyWash-Vi… → H25101-AnnaUGC-v04-BW-Video… +30.7pp
Hook
H25002-RealTalk-BodyWash-Video-V1a-ComplimentStitch-SK
TS 60.5%
(no transcript · capture the first 3 seconds visually)
Body
H25101-AnnaUGC-v04-BW-Video-MP-(Quality/Education) - Copy
TS 29.8% 100% 21.8% CTR 6.96% CVR 1.41% ROAS 0.43x
#2 H250137-Founder-V1-Competit… → H26084-ScentNotes-01-ALT-So… +36.5pp
Hook
H250137-Founder-V1-Competition-CM-(Gillette Comparison)
TS 51.9%
(no transcript · capture the first 3 seconds visually)
Body
H26084-ScentNotes-01-ALT-Solstice-Bodywash-Statics
TS 15.4% 100% 31.5% CTR 1.59% CVR 4.99% ROAS 0.69x
#3 Video_Cohley-TreyBeltrand-U… → Video_Cohley-JoeyLombardi-4… +11.9pp
Hook
Video_Cohley-TreyBeltrand-Unscripted-ColorGuardian_C.Control_/pdp_ASC
TS 46.1%
(no transcript · capture the first 3 seconds visually)
Body
Video_Cohley-JoeyLombardi-40MoreLikely_C.Control_/pdp_ASC - Copy
TS 34.3% 100% 9.7% CTR 1.13% CVR 11.96% ROAS 1.33x
#4 Video_Gassed-TouchUpInAJar-… → H26055-NotTheSameRazor-Feat… +21.4pp
Hook
Video_Gassed-TouchUpInAJar-5_C.Control_/pdp_ASC - Copy
TS 33.6%
(no transcript · capture the first 3 seconds visually)
Body
H26055-NotTheSameRazor-FeaturesInnovation-V1-HarrysPlus-Video-CM
TS 12.2% 100% 17.0% CTR 1.09% CVR 8.43% ROAS 0.77x
#5 H26076-ThisIsntThat-V2-Harr… → H25042-ASMRUnboxingIteratio… +10.1pp
Hook
H26076-ThisIsntThat-V2-HarrysPlus-Video-CM
TS 33.0%
(no transcript · capture the first 3 seconds visually)
Body
H25042-ASMRUnboxingIteration-V2a-HarrysPlus-Video-CV
TS 23.0% 100% 12.4% CTR 1.38% CVR 8.65% ROAS 0.71x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard