← All brands
★ ORION · GASSED
Harry's Innovation Last 7 days · Min $500 spend · Data via Motion
May 15 – May 21, 2026
Generated 2026-05-22 11:35 · Goal: ROAS · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes — Harry's Innovation

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$39,097
Account ROAS
0.20x
Scaling CPA
—
Best ROAS (creative)
0.93x
Lowest CPA (creative)
$46

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
—
Spend$12,003
CPA$1,000
ROAS0.03x
Thumbstop50.2%
CTR0.84%
Purchases12
None Aspirational Static To Video Hybrid GIF Smell Expensive
MB_Stone_BW
"Fresh Clean Scent "
Masterbrand 2026 Brand Campaign (Awareness Objective)
Primary text

Enjoy a rich, elevated scent and thick, sudsy lather. No sulfates, parabens, or dyes. Leaves skin feeling smooth and soft.

#2
—
Spend$10,523
CPA$2,105
ROAS0.01x
Thumbstop43.2%
CTR0.81%
Purchases5
Shavers N/A Cinematic B-Roll High Production Contour The Face
Zulumatic_Meta_Harry's Plus_US_Pivoting6_6s
"NEW! Harry's Plus"
Zulumatic_Harrys Plus_2026_Harry's Plus Campaign_Meta_Video Views - Copy
Primary text

More contour. More comfort. More still-less-expensive-than-the-other-guys.

#3
—
Spend$10,516
CPA$2,629
ROAS0.02x
Thumbstop50.6%
CTR1.16%
Purchases4
Harry'S Customers N/A Cinematic B-Roll, Nostalgia High Production Affordable Luxury
Zulumatic_Meta_Harry's Plus_US_Science15s_15s
"NEW! Harry's Plus"
Zulumatic_Harrys Plus_2026_Harry's Plus Campaign_Meta_Video Views - Copy
Primary text

Introducing Harry's Plus. More pivotiness for maximum comfortableness. Only at Harrys.com

#4
—
Spend$3,353
CPA$46
ROAS0.93x
Thumbstop20.9%
CTR2.32%
Purchases73
None Other Cinematic B-Roll High Production Full Body Wake Up Call
Broad Harry's Cold Plunge Body Wash Ad
Harry's Cold Plunge Body Wash Campaign

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
—
Spend$3,353
CPA$46
ROAS0.93x
Thumbstop20.9%
CTR2.32%
Purchases73
None Other Cinematic B-Roll High Production Full Body Wake Up Call
Broad Harry's Cold Plunge Body Wash Ad
Harry's Cold Plunge Body Wash Campaign
#2
—
Spend$12,003
CPA$1,000
ROAS0.03x
Thumbstop50.2%
CTR0.84%
Purchases12
None Aspirational Static To Video Hybrid GIF Smell Expensive
MB_Stone_BW
"Fresh Clean Scent "
Masterbrand 2026 Brand Campaign (Awareness Objective)
Primary text

Enjoy a rich, elevated scent and thick, sudsy lather. No sulfates, parabens, or dyes. Leaves skin feeling smooth and soft.

#3
—
Spend$10,516
CPA$2,629
ROAS0.02x
Thumbstop50.6%
CTR1.16%
Purchases4
Harry'S Customers N/A Cinematic B-Roll, Nostalgia High Production Affordable Luxury
Zulumatic_Meta_Harry's Plus_US_Science15s_15s
"NEW! Harry's Plus"
Zulumatic_Harrys Plus_2026_Harry's Plus Campaign_Meta_Video Views - Copy
Primary text

Introducing Harry's Plus. More pivotiness for maximum comfortableness. Only at Harrys.com

#4
—
Spend$10,523
CPA$2,105
ROAS0.01x
Thumbstop43.2%
CTR0.81%
Purchases5
Shavers N/A Cinematic B-Roll High Production Contour The Face
Zulumatic_Meta_Harry's Plus_US_Pivoting6_6s
"NEW! Harry's Plus"
Zulumatic_Harrys Plus_2026_Harry's Plus Campaign_Meta_Video Views - Copy
Primary text

More contour. More comfort. More still-less-expensive-than-the-other-guys.

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
None
3 ads
$17,498
0.32x ROAS
Shavers
1 ads
$10,523
0.01x ROAS
Harry'S Customers
1 ads
$10,516
0.02x ROAS
Body Groomers
2 ads
$559
—x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
N/A
2 ads
$21,039
0.01x ROAS
Aspirational
1 ads
$12,003
0.03x ROAS
Other
1 ads
$3,353
0.93x ROAS
Bold Claim
2 ads
$2,142
0.01x ROAS
Curiosity
1 ads
$559
—x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Cinematic B-Roll
3 ads
$24,392
0.32x ROAS
Static To Video Hybrid
2 ads
$14,145
0.02x ROAS
Nostalgia
1 ads
$10,516
0.02x ROAS
Montage
1 ads
$559
—x ROAS
Demo
1 ads
$0
—x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Smell Expensive
2 ads
$14,145
0.02x ROAS
Contour The Face
1 ads
$10,523
0.01x ROAS
Affordable Luxury
1 ads
$10,516
0.02x ROAS
Full Body Wake Up Call
1 ads
$3,353
0.93x ROAS
Full Body Use
1 ads
$559
—x ROAS
Nick-Free Shave
1 ads
$0
—x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Harry's Innovation"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 MB_Stone_BW_Orng → Zulumatic_Meta_Harry's Plus… +5.8pp
Hook
MB_Stone_BW_Orng
TS 59.1%
(no transcript — capture the first 3 seconds visually)
Body
Zulumatic_Meta_Harry's Plus_US_Pivoting6_6s
TS 53.3% 100% 87.8% CTR 0.84% CVR 0.04% ROAS 0.01x
#2 MB_Stone_BW → Zulumatic_Meta_Harry's Plus… +5.7pp
Hook
MB_Stone_BW
TS 57.0%
(no transcript — capture the first 3 seconds visually)
Body
Zulumatic_Meta_Harry's Plus_US_Science15s_15s
TS 51.3% 100% 74.7% CTR 1.10% CVR 0.04% ROAS 0.01x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 Zulumatic_Meta_Harry's Plus_US_Science15s_15s $2,629 $10,516 0.02x 50.6% —
2 Zulumatic_Meta_Harry's Plus_US_Pivoting6_6s $2,105 $10,523 0.01x 43.2% —
3 MB_Stone_BW_Orng $1,071 $2,142 0.01x 46.5% —
4 MB_Stone_BW $1,000 $12,003 0.03x 50.2% —
5 HBranded-Price_Trim_SensitiveAreas-Nickfree_c.1_/h-trimmer $0 $559 0.00x 48.6% —
6 Broad Harry's Cold Plunge Body Wash Ad $46 $3,353 0.93x 20.9% —
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard