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★ ORION · GASSED
Harry's Innovation Last 30 days · Min $500 spend · Data via Motion
Apr 14 – May 13, 2026
Generated 2026-05-14 14:11 · Goal: ROAS · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes — Harry's Innovation

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$154,039
Account ROAS
0.09x
Scaling CPA
—
Best ROAS (creative)
0.56x
Lowest CPA (creative)
$78

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
Meta
Spend$45,103
CPA$2,819
ROAS0.01x
Thumbstop53.3%
CTR0.84%
Purchases16
Shavers N/A Cinematic B-Roll High Production Contour The Face
Zulumatic_Meta_Harry's Plus_US_Pivoting6_6s
"NEW! Harry's Plus"
Zulumatic_Harrys Plus_2026_Harry's Plus Campaign_Meta_Video Views - Copy
Primary text

More contour. More comfort. More still-less-expensive-than-the-other-guys.

#2
Meta
Spend$45,203
CPA$3,477
ROAS0.01x
Thumbstop51.3%
CTR1.10%
Purchases13
Harry'S Customers N/A Cinematic B-Roll, Nostalgia High Production Affordable Luxury
Zulumatic_Meta_Harry's Plus_US_Science15s_15s
"NEW! Harry's Plus"
Zulumatic_Harrys Plus_2026_Harry's Plus Campaign_Meta_Video Views - Copy
Primary text

Introducing Harry's Plus. More pivotiness for maximum comfortableness. Only at Harrys.com

#3
Meta
Spend$29,062
CPA$4,844
ROAS0.01x
Thumbstop59.1%
CTR0.84%
Purchases6
None Bold Claim Static To Video Hybrid High Production Smell Expensive
MB_Stone_BW_Orng
"Fresh Clean Scent "
Masterbrand 2026 Brand Campaign (Awareness Objective)
Primary text

Enjoy a rich, elevated scent and thick, sudsy lather. No sulfates, parabens, or dyes. Leaves skin feeling smooth and soft.

#4
Meta
Spend$14,398
CPA$1,440
ROAS0.02x
Thumbstop57.0%
CTR0.79%
Purchases10
None Aspirational Static To Video Hybrid GIF Smell Expensive
MB_Stone_BW
"Fresh Clean Scent "
Masterbrand 2026 Brand Campaign (Awareness Objective)
Primary text

Enjoy a rich, elevated scent and thick, sudsy lather. No sulfates, parabens, or dyes. Leaves skin feeling smooth and soft.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
Meta
ad creative
Spend$10,483
CPA$78
ROAS0.56x
Thumbstop16.4%
CTR1.36%
Purchases135
None Curiosity Montage High Production Clean Formulation
Broad Harry's Redacted Body Wash Ad
Harry's Redacted Body Wash Campaign
#2
Meta
ad creative
Spend$752
CPA$188
ROAS0.14x
Thumbstop0.1%
CTR0.10%
Purchases4
None — None Product Image with Text Odor & Sweat Control
New Awareness Ad
New Awareness Campaign
#3
Meta
ad creative
Spend$925
CPA$925
ROAS0.05x
Thumbstop0.0%
CTR4.43%
Purchases1
Male Grooming Consumers — UGC Overlay, UGC Selfie Lifestyle Image with Text Quick Results
Static_Stark-SayGoodbye_/h-uep-d
UpsTest_UnderEyePatches-Price
#4
Meta
Spend$1,343
CPA$1,343
ROAS0.05x
Thumbstop55.0%
CTR0.69%
Purchases1
Shavers Bold Claim Static To Video Hybrid High Production Comfortable Shave
4_H+__Orng_4x5_26-03-18
"Our most comfortable shave. "
Masterbrand 2026 Brand Campaign (Awareness Objective)
Primary text

Get our most comfortable shave with an Advanced Pivoting System that adapts to your face.

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
None
6 ads
$59,670
0.15x ROAS
Shavers
2 ads
$46,446
0.03x ROAS
Harry'S Customers
1 ads
$45,203
0.01x ROAS
Body Groomers
4 ads
$1,795
—x ROAS
Male Grooming Consumers
1 ads
$925
0.05x ROAS
Costco Shoppers
1 ads
$0
—x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
N/A
2 ads
$90,306
0.01x ROAS
Bold Claim
5 ads
$36,478
0.02x ROAS
Aspirational
1 ads
$14,398
0.02x ROAS
Curiosity
2 ads
$11,078
0.56x ROAS
None
1 ads
$72
—x ROAS
Contrast
1 ads
$29
—x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Cinematic B-Roll
3 ads
$90,378
0.01x ROAS
Static To Video Hybrid
4 ads
$49,705
0.02x ROAS
Nostalgia
1 ads
$45,203
0.01x ROAS
Montage
2 ads
$11,078
0.56x ROAS
Demo
1 ads
$1,130
—x ROAS
UGC Overlay
1 ads
$925
0.05x ROAS
UGC Selfie
1 ads
$925
0.05x ROAS
None
1 ads
$752
0.14x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Affordable Luxury
1 ads
$45,203
0.01x ROAS
Contour The Face
1 ads
$45,103
0.01x ROAS
Smell Expensive
2 ads
$43,460
0.02x ROAS
Clean Formulation
2 ads
$10,484
0.56x ROAS
Comfortable Shave
2 ads
$6,245
0.02x ROAS
Nick-Free Shave
2 ads
$1,159
—x ROAS
Quick Results
1 ads
$925
0.05x ROAS
Odor & Sweat Control
1 ads
$752
0.14x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Harry's Innovation"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 MB_Stone_BW_Orng → Zulumatic_Meta_Harry's Plus… +5.8pp
Hook
MB_Stone_BW_Orng
TS 59.1%
(no transcript — capture the first 3 seconds visually)
Body
Zulumatic_Meta_Harry's Plus_US_Pivoting6_6s
TS 53.3% 100% 87.8% CTR 0.84% CVR 0.04% ROAS 0.01x
#2 MB_Stone_BW → Zulumatic_Meta_Harry's Plus… +5.7pp
Hook
MB_Stone_BW
TS 57.0%
(no transcript — capture the first 3 seconds visually)
Body
Zulumatic_Meta_Harry's Plus_US_Science15s_15s
TS 51.3% 100% 74.7% CTR 1.10% CVR 0.04% ROAS 0.01x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard