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★ ORION · GASSED
BB HEALTH+ Last 7 days · Min $500 spend · Data via Motion
May 15 – May 21, 2026
Generated 2026-05-22 11:35 · Goal: COST_PER_PURCHASE · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes — BB HEALTH+

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$10,625
Account ROAS
2.71x
Scaling CPA
—
Best ROAS (creative)
5.91x
Lowest CPA (creative)
$134

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
—
Spend$4,186
CPA$144
ROAS1.87x
Thumbstop18.5%
CTR3.54%
Purchases29
Bodybuilding Members Curiosity Greenscreen, Testimonial UGC Improved Sleep Quality
Gassed05_video
"Train better, recover faster"
CV | Sere| Advantage+ | Evergreen
Primary text

Show up with steady energy and clearer focus. NAD+ supplements like Sermorelin can support the foundation your body relies on every day. Get started from $129/month.

#2
—
Spend$3,022
CPA$302
ROAS1.39x
Thumbstop16.6%
CTR2.65%
Purchases10
Weight Loss Patients Bold Claim Demo, How To UGC Easy Access
Gassed_trep_var1_hook1_005
CV | GLP-1 | Advantage+ | Video |Evergreen
#3
—
Spend$2,881
CPA$169
ROAS1.67x
Thumbstop24.0%
CTR2.40%
Purchases17
Bodybuilding Members Contrast Demo, Greenscreen, Us Vs Them UGC No Doctor Visit
gassed008_trep_var1 - Copy 2
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video |Evergreen
Primary text

GLP-1 support designed for people who train. Lose fat, stay consistent, and keep progressing with provider-guided care that fits your routine.

#4
—
Spend$537
CPA$134
ROAS5.91x
Thumbstop17.3%
CTR1.72%
Purchases4
Bodybuilding Members Warning Greenscreen, Yapper UGC No Doctor Visit
gassed008_trep_var2 - Copy
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video | Testing
Primary text

GLP-1 support designed for people who train. Lose fat, stay consistent, and keep progressing with provider-guided care that fits your routine.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
—
Spend$537
CPA$134
ROAS5.91x
Thumbstop17.3%
CTR1.72%
Purchases4
Bodybuilding Members Warning Greenscreen, Yapper UGC No Doctor Visit
gassed008_trep_var2 - Copy
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video | Testing
Primary text

GLP-1 support designed for people who train. Lose fat, stay consistent, and keep progressing with provider-guided care that fits your routine.

#2
—
Spend$4,186
CPA$144
ROAS1.87x
Thumbstop18.5%
CTR3.54%
Purchases29
Bodybuilding Members Curiosity Greenscreen, Testimonial UGC Improved Sleep Quality
Gassed05_video
"Train better, recover faster"
CV | Sere| Advantage+ | Evergreen
Primary text

Show up with steady energy and clearer focus. NAD+ supplements like Sermorelin can support the foundation your body relies on every day. Get started from $129/month.

#3
—
Spend$2,881
CPA$169
ROAS1.67x
Thumbstop24.0%
CTR2.40%
Purchases17
Bodybuilding Members Contrast Demo, Greenscreen, Us Vs Them UGC No Doctor Visit
gassed008_trep_var1 - Copy 2
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video |Evergreen
Primary text

GLP-1 support designed for people who train. Lose fat, stay consistent, and keep progressing with provider-guided care that fits your routine.

#4
—
Spend$3,022
CPA$302
ROAS1.39x
Thumbstop16.6%
CTR2.65%
Purchases10
Weight Loss Patients Bold Claim Demo, How To UGC Easy Access
Gassed_trep_var1_hook1_005
CV | GLP-1 | Advantage+ | Video |Evergreen

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Bodybuilding Members
3 ads
$7,603
3.15x ROAS
Weight Loss Patients
1 ads
$3,022
1.39x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
Curiosity
1 ads
$4,186
1.87x ROAS
Bold Claim
1 ads
$3,022
1.39x ROAS
Contrast
1 ads
$2,881
1.67x ROAS
Warning
1 ads
$537
5.91x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Greenscreen
3 ads
$7,603
3.15x ROAS
Demo
2 ads
$5,902
1.53x ROAS
Testimonial
1 ads
$4,186
1.87x ROAS
How To
1 ads
$3,022
1.39x ROAS
Us Vs Them
1 ads
$2,881
1.67x ROAS
Yapper
1 ads
$537
5.91x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Improved Sleep Quality
1 ads
$4,186
1.87x ROAS
No Doctor Visit
2 ads
$3,417
3.79x ROAS
Easy Access
1 ads
$3,022
1.39x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "BB HEALTH+"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Gassed05_video → Gassed01_video +7.8pp
Hook
Gassed05_video
TS 35.5%
(no transcript — capture the first 3 seconds visually)
Body
Gassed01_video
TS 27.7% 100% 7.9% CTR 3.62% CVR 0.39% ROAS 0.00x
#2 Gassed01_video → Gassed_trep_var2_hook2 - Co… +5.3pp
Hook
Gassed01_video
TS 27.7%
(no transcript — capture the first 3 seconds visually)
Body
Gassed_trep_var2_hook2 - Copy
TS 22.4% 100% 4.2% CTR 2.88% CVR 1.22% ROAS 2.18x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 Gassed_trep_var1_hook1_005 $302 $3,022 1.39x 16.6% —
2 gassed008_trep_var1 - Copy 2 $169 $2,881 1.67x 24.0% —
3 Gassed05_video $144 $4,186 1.87x 18.5% —
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard