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★ ORION · GASSED
BB HEALTH+ Last 30 days · Min $500 spend · Data via Motion
Apr 14 – May 13, 2026
Generated 2026-05-14 14:11 · Goal: COST_PER_PURCHASE · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes — BB HEALTH+

Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$22,054
Account ROAS
1.53x
Scaling CPA
—
Best ROAS (creative)
2.18x
Lowest CPA (creative)
$3

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
Meta
Spend$7,463
CPA$196
ROAS1.25x
Thumbstop22.4%
CTR1.70%
Purchases38
Bodybuilding Members How To Montage UGC Better Than Ozempic
Gassed_trep_var2_hook3 - Copy
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video |Evergreen
Primary text

Take a smarter approach to weight loss. GLP-1 support, if prescribed, helps you stay consistent, control appetite, and keep moving toward your goals.

#2
Meta
Spend$6,274
CPA$3
ROAS1.03x
Thumbstop35.5%
CTR5.26%
Purchases2175
Bodybuilding Members Curiosity Greenscreen, Testimonial UGC Improved Sleep Quality
Gassed05_video
"Train better, recover faster"
CV | Sere| Advantage+ | Evergreen
Primary text

Show up with steady energy and clearer focus. NAD+ supplements like Sermorelin can support the foundation your body relies on every day. Get started from $129/month.

#3
Meta
ad creative
Spend$3,919
CPA$261
ROAS1.75x
Thumbstop20.0%
CTR3.40%
Purchases15
Weight Loss Patients Bold Claim Demo, How To UGC Easy Access
gassed005_trep_var1
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video | Testing
Primary text

GLP-1 support designed for people who train. Lose fat, stay consistent, and keep progressing with provider-guided care that fits your routine.

#4
Meta
ad creative
Spend$1,299
CPA$1,299
ROAS0.00x
Thumbstop0.0%
CTR2.88%
Purchases1
Bodybuilding Members — Review Product Image with Text Good Results
Static_glp1_review_var3- - Copy
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Static
Primary text

Take a smarter approach to weight loss. GLP-1 support, if prescribed, helps you stay consistent, control appetite, and keep moving toward your goals.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
Meta
Spend$682
CPA$136
ROAS2.18x
Thumbstop22.4%
CTR2.88%
Purchases5
Weight Loss Patients Question Montage UGC Dream Body
Gassed_trep_var2_hook2 - Copy
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video |Evergreen
Primary text

Take a smarter approach to weight loss. GLP-1 support, if prescribed, helps you stay consistent, control appetite, and keep moving toward your goals.

#2
Meta
ad creative
Spend$3,919
CPA$261
ROAS1.75x
Thumbstop20.0%
CTR3.40%
Purchases15
Weight Loss Patients Bold Claim Demo, How To UGC Easy Access
gassed005_trep_var1
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video | Testing
Primary text

GLP-1 support designed for people who train. Lose fat, stay consistent, and keep progressing with provider-guided care that fits your routine.

#3
Meta
Spend$724
CPA$362
ROAS1.43x
Thumbstop18.7%
CTR2.15%
Purchases2
Weight Loss Patients Question Greenscreen, Montage, Screen Recording UGC Better Than Ozempic
Gassed_trep_var1_hook2 - Copy
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video |Evergreen
Primary text

Take a smarter approach to weight loss. GLP-1 support, if prescribed, helps you stay consistent, control appetite, and keep moving toward your goals.

#4
Meta
Spend$7,463
CPA$196
ROAS1.25x
Thumbstop22.4%
CTR1.70%
Purchases38
Bodybuilding Members How To Montage UGC Better Than Ozempic
Gassed_trep_var2_hook3 - Copy
"GLP-1s for performance"
CV | GLP-1 | Advantage+ | Video |Evergreen
Primary text

Take a smarter approach to weight loss. GLP-1 support, if prescribed, helps you stay consistent, control appetite, and keep moving toward your goals.

🎯 Action Items — Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.
Bodybuilding Members
4 ads
$15,643
1.14x ROAS
Weight Loss Patients
3 ads
$5,325
1.78x ROAS
Fitness Enthusiasts
2 ads
$1,087
—x ROAS

🎣 Hook tactics working

First-3-second strategies driving the spend.
How To
1 ads
$7,463
1.25x ROAS
Curiosity
2 ads
$6,881
1.03x ROAS
Bold Claim
1 ads
$3,919
1.75x ROAS
Question
2 ads
$1,406
1.80x ROAS
Storytelling
2 ads
$1,087
—x ROAS

🎬 Visual formats working

How the winning ads are framed visually.
Montage
5 ads
$9,956
1.62x ROAS
Greenscreen
5 ads
$8,692
1.23x ROAS
Testimonial
2 ads
$6,860
1.03x ROAS
Demo
1 ads
$3,919
1.75x ROAS
How To
1 ads
$3,919
1.75x ROAS
Review
1 ads
$1,299
—x ROAS
Screen Recording
1 ads
$724
1.43x ROAS
Listicle
1 ads
$607
—x ROAS

💬 Messaging themes working

Core consumer motivation in the winners.
Better Than Ozempic
2 ads
$8,187
1.34x ROAS
Improved Sleep Quality
2 ads
$6,881
1.03x ROAS
Easy Access
1 ads
$3,919
1.75x ROAS
Good Results
1 ads
$1,299
—x ROAS
More Energy
2 ads
$1,087
—x ROAS
Dream Body
1 ads
$682
2.18x ROAS

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "BB HEALTH+"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 30 days

Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Gassed05_video → Gassed01_video +7.8pp
Hook
Gassed05_video
TS 35.5%
(no transcript — capture the first 3 seconds visually)
Body
Gassed01_video
TS 27.7% 100% 7.9% CTR 3.62% CVR 0.39% ROAS 0.00x
#2 Gassed01_video → Gassed_trep_var2_hook2 - Co… +5.3pp
Hook
Gassed01_video
TS 27.7%
(no transcript — capture the first 3 seconds visually)
Body
Gassed_trep_var2_hook2 - Copy
TS 22.4% 100% 4.2% CTR 2.88% CVR 1.22% ROAS 2.18x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard