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★ ORION · GASSED
Sunlights ads - Gassed Last 7 days · Min $500 spend · Data via Motion
Jul 23 - Jul 29, 2026
Generated 2026-07-30 20:14 · Goal: COST_PER_PURCHASE · Stat-sig threshold: $200
Last 7 daysLast 14 daysLast 30 daysLast 90 days (lifetime)

Client notes · Sunlights ads - Gassed

Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.

Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$8,183
Account ROAS
0.45x
Scaling CPA
·
Best ROAS (creative)
0.68x
Lowest CPA (creative)
$1,009

🏆 Top Winners by Spend Min $500 spend

Where the money went this week. Sorted descending by spend.
#1
·
Spend$1,279
CPA$1,279
ROAS0.30x
Thumbstop13.9%
CTR1.96%
Purchases1
· · · · ·
AW_SUNLIGHT_GLP1 VO 04.mov
"GLP1s Starting At $179 Per Month"
GASSED - ABO Prospecting - Sunlight GLP1s
Primary text

Semaglutide starting at $179/month. Tirzepatide from $259/month. That's it. No surprise fees. No confusing insurance hoops. Your Sunlight plan includes: → Your prescribed GLP-1 medication → Unlimited telehealth visits with licensed clinicians → Free home delivery → Month-to-month · cancel anytime Real support. Real medicine. Real simple.

#2
·
ad creative
Spend$1,271
CPA$1,271
ROAS0.68x
Thumbstop50.5%
CTR2.00%
Purchases1
· · · · ·
Dean VO - Recut - Car - hand hook.mp4
GASSED - ABO Prospecting - Sunlight GLP1s
#3
·
ad creative
Spend$1,009
CPA$1,009
ROAS0.38x
Thumbstop0.0%
CTR0.58%
Purchases1
· · · · ·
hf_20260514_181126_fa900465-92e5-4696-b647-44c2de9498b2.png
"GLP1s Starting At $179 Per Month"
GASSED - ABO Prospecting - Sunlight GLP1s
Primary text

Semaglutide starting at $179/month. Tirzepatide from $259/month. That's it. No surprise fees. No confusing insurance hoops. Your Sunlight plan includes: → Your prescribed GLP-1 medication → Unlimited telehealth visits with licensed clinicians → Free home delivery → Month-to-month · cancel anytime Real support. Real medicine. Real simple.

#4
·
Spend$870
CPA$0
ROAS0.00x
Thumbstop3.6%
CTR0.66%
Purchases0
· · · · ·
AW_SUNLIGHT_GLP1 VO 05.mov
"GLP1s Starting At $179 Per Month"
GASSED - ABO Prospecting - Sunlight GLP1s
Primary text

Semaglutide starting at $179/month. Tirzepatide from $259/month. That's it. No surprise fees. No confusing insurance hoops. Your Sunlight plan includes: → Your prescribed GLP-1 medication → Unlimited telehealth visits with licensed clinicians → Free home delivery → Month-to-month · cancel anytime Real support. Real medicine. Real simple.

⚡ Efficiency Winners Sorted by ROAS

Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
·
ad creative
Spend$1,271
CPA$1,271
ROAS0.68x
Thumbstop50.5%
CTR2.00%
Purchases1
· · · · ·
Dean VO - Recut - Car - hand hook.mp4
GASSED - ABO Prospecting - Sunlight GLP1s
#2
·
ad creative
Spend$1,009
CPA$1,009
ROAS0.38x
Thumbstop0.0%
CTR0.58%
Purchases1
· · · · ·
hf_20260514_181126_fa900465-92e5-4696-b647-44c2de9498b2.png
"GLP1s Starting At $179 Per Month"
GASSED - ABO Prospecting - Sunlight GLP1s
Primary text

Semaglutide starting at $179/month. Tirzepatide from $259/month. That's it. No surprise fees. No confusing insurance hoops. Your Sunlight plan includes: → Your prescribed GLP-1 medication → Unlimited telehealth visits with licensed clinicians → Free home delivery → Month-to-month · cancel anytime Real support. Real medicine. Real simple.

#3
·
Spend$1,279
CPA$1,279
ROAS0.30x
Thumbstop13.9%
CTR1.96%
Purchases1
· · · · ·
AW_SUNLIGHT_GLP1 VO 04.mov
"GLP1s Starting At $179 Per Month"
GASSED - ABO Prospecting - Sunlight GLP1s
Primary text

Semaglutide starting at $179/month. Tirzepatide from $259/month. That's it. No surprise fees. No confusing insurance hoops. Your Sunlight plan includes: → Your prescribed GLP-1 medication → Unlimited telehealth visits with licensed clinicians → Free home delivery → Month-to-month · cancel anytime Real support. Real medicine. Real simple.

🎯 Action Items · Next Week's Plan

Patterns from the winners above. Use these to brief next week's scripts and tests.

👥 Personas working

Aggregated across top 15 by spend. Sorted by total spend.

🎣 Hook tactics working

First-3-second strategies driving the spend.

🎬 Visual formats working

How the winning ads are framed visually.

💬 Messaging themes working

Core consumer motivation in the winners.

✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting

No SKUs configured for this brand yet. Add them to data/skus.json and rebuild.
/generate-scripts "Sunlights ads - Gassed"
No concepts generated. Run the synthesis step in the slash command.

🖼️ Static images to ship next

Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages. Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos (playbook). Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
4/4
Default. Best for static ads with precise text overlays. 4K capable.

🔁 Hook swaps to test last 7 days

Take the opening 1-3 seconds of a high-thumbstop ad (last 7 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
#1 Dean VO - Recut - Car POV -… → AW_SUNLIGHT_GLP1 VO 04.mov +33.7pp
Hook
Dean VO - Recut - Car POV - Mailbox.mp4
TS 47.6%
(no transcript · capture the first 3 seconds visually)
Body
AW_SUNLIGHT_GLP1 VO 04.mov
TS 13.9% 100% 25.8% CTR 1.96% CVR 0.93% ROAS 0.30x
#2 Dean VO - Recut V3.mp4 → AW_SUNLIGHT_GLP1 VO 05.mov +11.6pp
Hook
Dean VO - Recut V3.mp4
TS 15.2%
(no transcript · capture the first 3 seconds visually)
Body
AW_SUNLIGHT_GLP1 VO 05.mov
TS 3.6% 100% 12.4% CTR 0.66% CVR 0.00% ROAS 0.00x

🔍 New opportunities no data yet

Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.

🔪 Kill candidates Highest CPA, ROAS < 2x

Wasting spend this week. Pause or rework before next week's plan.
#Ad nameCPASpendROASThumbstopPersona
1 AW_SUNLIGHT_GLP1 VO 04.mov $1,279 $1,279 0.30x 13.9% ·
2 Dean VO - Recut - Car - hand hook.mp4 $1,271 $1,271 0.68x 50.5% ·
3 hf_20260514_181126_fa900465-92e5-4696-b647-44c2de9498b2.png $1,009 $1,009 0.38x 0.0% ·
4 AW_SUNLIGHT_GLP1 VO 05.mov $0 $870 0.00x 3.6% ·
5 4.png $0 $869 0.00x 0.5% ·
6 hf_20260514_181306_432dbe42-f899-43be-8e6c-8fd6c4ec82be.png $0 $841 0.00x 0.0% ·
7 Dean VO - Recut V3.mp4 $0 $762 0.00x 15.2% ·
8 AW_SUNLIGHT_HIGGS VO 03.mov $0 $731 0.00x 14.6% ·
9 Dean VO - Recut - Car POV - Mailbox.mp4 $0 $550 0.00x 47.6% ·
★ Orion · GASSED · Data via Motion MCP · Refresh weekly via /refresh-dashboard