#1
—
Spend$883
CPA$147
ROAS0.31x
Thumbstop24.8%
CTR4.37%
Purchases6
★
ORION
·
GASSED
Medipups
Last 7 days · Min $500 spend · Data via Motion
Client notes — Medipups
Type new notes below and click Save — each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.
Saves write directly to disk. History updates instantly.
History
Total spend
$927
analyzed subset: $883
Account ROAS
0.30x
Scaling CPA
$147
1 winning ads · 6 purchases
Best ROAS (creative)
0.31x
Lowest CPA (creative)
$147
🏆 Top Winners by Spend Min $500 spend
Where the money went this week. Sorted descending by spend.
⚡ Efficiency Winners Sorted by ROAS
Best return on ad spend, filtered to creatives with ≥1 purchase and ≥$500 spend.
#1
—
Spend$883
CPA$147
ROAS0.31x
Thumbstop24.8%
CTR4.37%
Purchases6
🎯 Action Items — Next Week's Plan
Patterns from the winners above. Use these to brief next week's scripts and tests.
👥 Personas working
Aggregated across top 15 by spend. Sorted by total spend.
Anxious Dog Owners
1 ads
$883
0.31x ROAS
🎣 Hook tactics working
First-3-second strategies driving the spend.
Question
1 ads
$883
0.31x ROAS
🎬 Visual formats working
How the winning ads are framed visually.
Before and After
1 ads
$883
0.31x ROAS
💬 Messaging themes working
Core consumer motivation in the winners.
Guilt Relief
1 ads
$883
0.31x ROAS
✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting
/generate-scripts "Medipups"
No concepts generated. Run the synthesis step in the slash command.
🖼️ Static images to ship next
Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages.
Pick a format tag — ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos
(playbook).
Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) — optional, applied as DO NOT include:
Default. Best for static ads with precise text overlays. 4K capable.
🔁 Hook swaps to test last 30 days
Take the opening 1–3 seconds of a high-thumbstop ad (last 30 days) and graft it onto the body of an ad with the strongest sequence — composite of 100% watch retention, CTR, and CVR (clicks → purchase).
No hook swaps generated — not enough video creatives with thumbstop + retention data this week.
🔍 New opportunities no data yet
Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command — paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.
🔪 Kill candidates Highest CPA, ROAS < 2x
Wasting spend this week. Pause or rework before next week's plan.
| # | Ad name | CPA | Spend | ROAS | Thumbstop | Persona |
|---|---|---|---|---|---|---|
| 1 | GASSMEDI062-03-AA-AR-2-260218.mp4 - Copy | $147 | $883 | 0.31x | 24.8% | Anxious Dog Owners |