#1
TikTok
Spend$20,849
CPA$563
ROAS0.32x
Thumbstop38.8%
CTR0.65%
Purchases37
★
ORION
·
GASSED
15 - GASSED - VelvetRX
Last 7 days · Min $500 spend · Data via Motion
Client notes · 15 - GASSED - VelvetRX
Type new notes below and click Save · each save lands as a new entry in the history. Claude reads the most recent entry as creative steering every time you run /refresh-dashboard, /generate-scripts, or /generate-statics for this brand.
Saves write directly to disk. History updates instantly.
History
Total spend (analyzed)
$0
Account ROAS
0.00x
Scaling CPA
·
Best ROAS (creative)
·x
Lowest CPA (creative)
·
🏆 Top Winners by Spend Min $500 spend
Where the money went this week. Sorted descending by spend.
⚡ Efficiency Winners Sorted by CTR
Highest click-through rate. Used when purchase tracking isn't connected to Motion (off-platform conversions). Best ad → site conversion intent.
TikTok spend (analyzed)
$41,831
Avg ROAS (winners)
0.29x
Purchases (winners)
81
Best ROAS (creative)
0.51x
Lowest CPA (creative)
$403
TikTok data via the TikTok for Business API. Creative-intelligence tags, thumbnails, and transcripts are Meta / Motion only, so they show as “·” on TikTok cards. The strategy tools further down (concepts, statics) run on Meta data.
🏆 Top Winners by Spend TikTok
Where TikTok spend went this window. Sorted descending by spend.
#2
TikTok
Spend$13,699
CPA$403
ROAS0.51x
Thumbstop57.7%
CTR0.79%
Purchases34
#3
TikTok
Spend$3,416
CPA$683
ROAS0.23x
Thumbstop38.4%
CTR1.06%
Purchases5
#4
TikTok
Spend$2,124
CPA$531
ROAS0.33x
Thumbstop30.2%
CTR0.66%
Purchases4
⚡ Efficiency Winners TikTok · ROAS
Best complete-payment ROAS, filtered to creatives with ≥1 purchase.
#1
TikTok
Spend$13,699
CPA$403
ROAS0.51x
Thumbstop57.7%
CTR0.79%
Purchases34
#2
TikTok
Spend$2,124
CPA$531
ROAS0.33x
Thumbstop30.2%
CTR0.66%
Purchases4
#3
TikTok
Spend$20,849
CPA$563
ROAS0.32x
Thumbstop38.8%
CTR0.65%
Purchases37
#4
TikTok
Spend$3,416
CPA$683
ROAS0.23x
Thumbstop38.4%
CTR1.06%
Purchases5
💸 Lowest CPA Winners TikTok
Cheapest conversions among creatives above the spend threshold.
#1
TikTok
Spend$13,699
CPA$403
ROAS0.51x
Thumbstop57.7%
CTR0.79%
Purchases34
#2
TikTok
Spend$2,124
CPA$531
ROAS0.33x
Thumbstop30.2%
CTR0.66%
Purchases4
#3
TikTok
Spend$20,849
CPA$563
ROAS0.32x
Thumbstop38.8%
CTR0.65%
Purchases37
#4
TikTok
Spend$3,416
CPA$683
ROAS0.23x
Thumbstop38.4%
CTR1.06%
Purchases5
🎯 Action Items · Next Week's Plan
Patterns from the winners above. Use these to brief next week's scripts and tests.
👥 Personas working
Aggregated across top 15 by spend. Sorted by total spend.
🎣 Hook tactics working
First-3-second strategies driving the spend.
🎬 Visual formats working
How the winning ads are framed visually.
💬 Messaging themes working
Core consumer motivation in the winners.
✍️ Concepts to write next week 5 concepts · hooks · timed scripts · casting
/generate-scripts "15 - GASSED - VelvetRX"
No concepts generated. Run the synthesis step in the slash command.
🖼️ Static images to ship next
Generates a batch of direct-response static ads via Higgsfield, grounded in the brand's Motion winners + landing pages.
Pick a format tag · ★ UGC iPhone Creative is the recommended default for brands whose winners are native iPhone photos
(playbook).
Tune the model / aspect / resolution / count below, then hit Copy /generate-statics.
Negative prompt (what to exclude) · optional, applied as DO NOT include:
Default. Best for static ads with precise text overlays. 4K capable.
🔁 Hook swaps to test last 7 days
Take the opening 1-3 seconds of a high-thumbstop ad (last 7 days) and graft it onto the body of an ad with the strongest sequence · composite of 100% watch retention, CTR, and CVR (clicks → purchase).
No hook swaps generated · not enough video creatives with thumbstop + retention data this week.
🔍 New opportunities no data yet
Scrub Reddit + forums + reviews for emerging pain points and unmet demand. Hit the button above to copy the slash command · paste in Claude Code to run the research and generate 3 ranked opportunities for this brand.
🔪 Kill candidates Highest CPA, ROAS < 2x
Wasting spend this week. Pause or rework before next week's plan.
| # | Ad name | CPA | Spend | ROAS | Thumbstop | Persona |
|---|