{
  "brand": "Enhanced Performance Products",
  "slug": "enhanced-performance-products",
  "generated_at": "2026-05-12T14:39:00Z",
  "model": "nano_banana_2",
  "aspect_ratio": "4:5",
  "resolution": "2k",
  "count": 4,
  "credits_used_estimate": 8,
  "credits_remaining": 2115,
  "steering": "UGC iPhone Creative — TikTok-native captions (Style A white block / Style B bold-stroked). User payload contained stale tag-desc wording about 'handwritten-feel caption pills' which was overridden in favor of the current rule 5 caption rules.",
  "research_phase": {
    "wordmark": "Enhanced",
    "brand_colors": {"primary": "#000000", "accent": "unverified", "cta": "unverified — render-time inferred from LP screenshots"},
    "hero_taglines": {
      "ghkcu": "GHK-Cu is the peptide behind collagen, elasticity & real skin quality.",
      "sermorelin": "Supporting sleep, recovery & energy. Sermorelin works with your body's natural growth hormone pathway, not around it.",
      "trt": "BOOST YOUR TESTOSTERONE. PHYSICIAN-GUIDED TRT."
    },
    "real_pricing": {
      "ghkcu_1mo": "$119/mo (regular $140/mo, 15% off subscription)",
      "sermorelin_1mo": "$189/mo (was $221, 14% off)",
      "sermorelin_3mo": "$159/mo (28% off)",
      "sermorelin_6mo": "$143/mo (35% off — labeled 'Best Value')",
      "trt": "15% off + free shipping on trt-offer-1 LP; running-creative adNames consistently signal 50% off promo — discrepancy noted in notes"
    },
    "current_promo": "Mixed by SKU. Per LP: 15% off subscriptions. Per Motion ad-naming convention: '50off' / '50percent' on TRT and peptide promo creatives. Concepts use directional copy 'Save 50%' aligned with running ads, not invented dollar amounts.",
    "trust_anchor_phrases": [
      "Over 50,000 patients treated",
      "Full refund if a licensed clinician determines this isn't right for you",
      "Physician-guided care with ongoing clinical support"
    ],
    "trust_signals": [
      "Clinical advisory board: Dr. Jonathann Kuo MD, Dr. Abud Bakri MD, Dr. Paulina & Elena Rueda",
      "Peer-reviewed research citations",
      "Full-refund guarantee"
    ],
    "cta_button_text": ["ADD TO CART", "Check availability*", "GET STARTED"],
    "what_is_included": [
      "Compounded-to-order medication",
      "Licensed healthcare provider prescription + oversight",
      "Tailored care + personalized treatment plan",
      "Ongoing clinical support / monitoring",
      "Fast delivery"
    ],
    "photo_style": "mixed — clinical product hero + lifestyle athletic editorial. Top winners skew NON-UGC (studio product shots + editorial-disguise statics). UGC iPhone register was selected by the user but is NOT the dominant register of the top-5 winners — call-out below.",
    "running_creative_register_note": "5 of top 10 ads are clinical-studio product shots (BenClinical, THOR-CHAMP, GHKCuOrangeBG, SermAgeBetter, GeneralBlue/Yellow Thor). 3 are editorial-disguise placements on MySubscriptionAddiction (yogapose, trackblockstart, jumpropequote). 1 is UGC greenscreen video (Looksmaxxing 1 Trick). The user-selected UGC iPhone Creative format means this run intentionally DIVERGES from the dominant register to test a new vector.",
    "live_meta_ad_copy_top10": [
      {"adName": "BenClinicalStandardRoom", "spend": 6044, "ctr": 1.78, "lp": "ghk-cu-copper-peptide", "borrowed": "clinical-room lifestyle social proof"},
      {"adName": "yogapose-grapevine", "spend": 3218, "ctr": 3.08, "lp": "mysubscriptionaddiction.com", "borrowed": "editorial native-content disguise"},
      {"adName": "THOR-CHAMP", "spend": 2844, "ctr": 2.62, "lp": "sermorelin", "borrowed": "athlete endorsement + TRT injection"},
      {"adName": "trackblockstart-grapevine", "spend": 2590, "ctr": 5.15, "lp": "mysubscriptionaddiction.com", "borrowed": "editorial native-content + athletic motion"},
      {"adName": "Looksmaxxing-1Trick", "spend": 2101, "ctr": 4.12, "lp": "ghkcu-offer-1", "borrowed": "UGC single-trick mechanic"},
      {"adName": "SermAgeBetterLiveStronger", "spend": 1833, "ctr": 1.35, "lp": "semorelin-offer-2", "borrowed": "age-better / live-stronger longevity hook"},
      {"adName": "GeneralBlue-NoBG (Mitchell Hooper)", "spend": 1765, "ctr": 1.47, "lp": "trt-offer-1", "borrowed": "comparison + 'tired of' frame"},
      {"adName": "GeneralYellow-NoBG (Thor)", "spend": 1742, "ctr": 1.89, "lp": "injectable-trt", "borrowed": "Thor TRT + yellow background"},
      {"adName": "jumpropequote-grapevine", "spend": 1645, "ctr": 4.00, "lp": "mysubscriptionaddiction.com", "borrowed": "editorial quote"},
      {"adName": "GHKCuOrangeBG", "spend": 1582, "ctr": 1.39, "lp": "ghkcu-offer-1", "borrowed": "GHK-Cu serum product hero"}
    ],
    "verbatim_phrases_mined": [
      "It's 2026. It's time for us to get enhanced. Who's with me?",
      "The number one looksmaxxing trick: GHK-Cu",
      "Enhanced is all about fighting the aging curve and actually lowering your biological age",
      "personalized treatments and guided pathways built around your unique biology",
      "Click through now to check out Enhanced and start looking better than ever"
    ],
    "product_image_refs": [
      {"path": "data/refs/products/lp-ghkcu-product-hero.jpg", "source_url": "https://framerusercontent.com/images/ze6t05Hotl7kpMI3KqsxkwNyd7g.jpg", "shows": "Sermorelin-labeled product hero (used across GHK-Cu page), 2048x1366"},
      {"path": "data/refs/products/lp-sermo-product-hero.jpg", "source_url": "https://framerusercontent.com/images/xN9dC3HqejAeDwxcrbrJsRETWs.jpg", "shows": "Sermorelin product hero, 4500x3000 — canonical"},
      {"path": "data/refs/products/lp-trt-1.jpg", "source_url": "https://framerusercontent.com/images/AJEYPycNUjxZyAwh39Cgz8ie6FU.jpg", "shows": "TRT injectable lifestyle hero"},
      {"path": "data/refs/products/lp-ghkcu-5.jpg", "source_url": "framerusercontent/wQMxwkeEbx9MEa7dvZT8V4dl4Hg.jpg", "shows": "lifestyle GHK-Cu context shot"}
    ],
    "canonical_product_ref": "data/refs/products/lp-sermo-product-hero.jpg",
    "sources": [
      {"url": "https://www.enhanced.com/live-enhanced/products/ghk-cu-copper-peptide", "type": "landing", "fetched_at": "2026-05-12T14:30:00Z"},
      {"url": "https://www.enhanced.com/live-enhanced/products/sermorelin", "type": "landing", "fetched_at": "2026-05-12T14:30:00Z"},
      {"url": "https://www.enhanced.com/trt-offer-1", "type": "landing", "fetched_at": "2026-05-12T14:30:00Z"},
      {"url": "brands/enhanced-performance-products/data/by_spend.json", "type": "motion", "fetched_at": "2026-05-11T14:42:00Z"},
      {"url": "brands/enhanced-performance-products/data/transcripts.json", "type": "motion", "fetched_at": "2026-05-08T00:51:00Z"}
    ],
    "meta_ad_account_status": "no matching Enhanced account in connected Meta MCP accounts; Motion CDN URLs used directly as winner style refs",
    "notes": "Pricing discrepancy: LP TRT offer claims 15% off, ad-name convention claims 50%. Aligned concepts to running-creative 50% (since those creatives are validated converters) but avoided inventing exact dollar amounts. User-selected UGC iPhone Creative diverges from dominant editorial/clinical winner register — this run is an intentional test of a new vector inspired by the one Looksmaxxing UGC winner."
  },
  "statics": [
    {
      "id": "static-1",
      "format": "UGC iPhone Creative — Product Hero (single-trick mechanic)",
      "headline": "The #1 looksmaxxing trick",
      "subhead": "GHK-Cu · $119/mo at enhanced.com",
      "supporting_text": [],
      "cta": "$119/mo at enhanced.com",
      "source_winner": "Looksmaxxing 1 Trick — GHK-Cu ($2101 spend, 4.12% CTR, 29% TS) — native single-trick mechanic. Plus GHKCuOrangeBG product visual.",
      "verbatim_phrase_used": "The number one looksmaxxing trick: GHK-Cu (from Looksmaxxing transcript)",
      "image_prompt": "(see job in Higgsfield UI — full prompt stored on Higgsfield side, also captured in by_id query)",
      "negative_prompt": "Concatenated into prompt as 'NO ...' list — no studio, no watermark, no handwritten fonts, no pill housings.",
      "aspect_ratio": "4:5",
      "style_notes": "Style A caption (white block, bold black sans + emoji) over a real suburban bathroom mirror selfie. Style B stroked-white CTA line directly below.",
      "result_url": "https://d8j0ntlcm91z4.cloudfront.net/user_361p62HPCBdauQFCzhL10l6gOQO/hf_20260512_143858_131f734c-4308-4e3a-b3b7-1ed8b63af88e.png",
      "local_path": "static-1-looksmaxxing-ghkcu.png",
      "job_uuid": "131f734c-4308-4e3a-b3b7-1ed8b63af88e",
      "medias_used": [
        {"kind": "style", "source": "Motion CDN: GHKCuOrangeBG winner static (https://motionaccountassets.blob.core.windows.net/.../69fde45ed0e26cf149802ead/image.jpg)"},
        {"kind": "product", "source": "data/refs/products/lp-ghkcu-product-hero.jpg (Higgsfield media_id 8bc2c308-18e9-4fad-8cbe-9602f2b2b61d)"}
      ],
      "generated_at": "2026-05-12T14:38:58Z"
    },
    {
      "id": "static-2",
      "format": "UGC iPhone Creative — Customer Quote (rally-cry as caption)",
      "headline": "It's 2026. Get enhanced.",
      "subhead": "TRT · Save 50% at enhanced.com",
      "supporting_text": [],
      "cta": "Save 50% at enhanced.com",
      "source_winner": "Mountain Stacks / Mountain Strongest video transcripts (rally cry) + THOR-CHAMP TRT static ($2844, 2.62% CTR) + GeneralYellow-NoBG Thor ($1742, 1.89% CTR)",
      "verbatim_phrase_used": "It's 2026. It's time for us to get enhanced (from Mountain transcripts)",
      "image_prompt": "(see job in Higgsfield)",
      "negative_prompt": "no studio/yellow seamless/rim lighting/celebrity/Enhanced Games branding",
      "aspect_ratio": "4:5",
      "style_notes": "Style B stroked-white caption only — 3 stacked lines. Real garage gym, regular-guy not celebrity. DIVERGES from Thor portraits.",
      "result_url": "https://d8j0ntlcm91z4.cloudfront.net/user_361p62HPCBdauQFCzhL10l6gOQO/hf_20260512_143904_3f38b20c-15bc-474c-9c60-651f2ac2656f.png",
      "local_path": "static-2-get-enhanced-trt.png",
      "job_uuid": "3f38b20c-15bc-474c-9c60-651f2ac2656f",
      "medias_used": [
        {"kind": "style", "source": "Motion CDN: GeneralYellow-NoBG Thor winner (https://motionaccountassets.blob.core.windows.net/.../69d432874dbfa8a40bf87f2b/image.jpg)"},
        {"kind": "product", "source": "data/refs/products/lp-trt-1.jpg (Higgsfield media_id 5bb56499-4d8a-4981-b6a6-182019136a21)"}
      ],
      "generated_at": "2026-05-12T14:39:04Z"
    },
    {
      "id": "static-3",
      "format": "UGC iPhone Creative — Editorial native-content (no product visible)",
      "headline": "How peptides finally made sense",
      "subhead": "30 days on Enhanced · — Sarah, 34",
      "supporting_text": [],
      "cta": "(soft) implicit in headline; no hard CTA pill",
      "source_winner": "yogapose-grapevine ($3218, 3.08% CTR), trackblockstart-grapevine ($2590, 5.15% CTR), jumpropequote-grapevine ($1645, 4.00% CTR) — editorial native-content disguise mechanic",
      "verbatim_phrase_used": "Why Enhanced is leading the way in peptides and finally making them make sense (echoes MySubscriptionAddiction title)",
      "image_prompt": "(see job in Higgsfield)",
      "negative_prompt": "no magazine cover, no publication logos, no MySubscriptionAddiction branding in pixels, no product visible",
      "aspect_ratio": "4:5",
      "style_notes": "Style A caption (white block) + Style B stroked subhead. Yoga moment in suburban living room. Single-medias style ref (winner only), NO product ref — this is a vibes/editorial concept.",
      "result_url": "https://d8j0ntlcm91z4.cloudfront.net/user_361p62HPCBdauQFCzhL10l6gOQO/hf_20260512_143913_445fd9c8-bedf-4c19-b1a4-fb4c72b45d04.png",
      "local_path": "static-3-peptides-editorial.png",
      "job_uuid": "445fd9c8-bedf-4c19-b1a4-fb4c72b45d04",
      "medias_used": [
        {"kind": "style", "source": "Motion CDN: yogapose-grapevine winner (https://motionaccountassets.blob.core.windows.net/.../69dcfd0be23fb8092746c595/image.jpg)"}
      ],
      "generated_at": "2026-05-12T14:39:13Z"
    },
    {
      "id": "static-4",
      "format": "UGC iPhone Creative — Customer Quote (biomarker credibility)",
      "headline": "Lowering my biological age",
      "subhead": "Sermorelin · from $143/mo · enhanced.com",
      "supporting_text": [],
      "cta": "from $143/mo · enhanced.com",
      "source_winner": "SermAgeBetterLiveStronger ($1833 spend) + Mountain This Is Insane transcript (lowering biological age)",
      "verbatim_phrase_used": "Enhanced is all about fighting the aging curve and actually lowering your biological age",
      "image_prompt": "(see job in Higgsfield)",
      "negative_prompt": "no before/after split, no biomarker chart graphics, no 'real patient' labels, no ghost mannequin",
      "aspect_ratio": "4:5",
      "style_notes": "Style B stroked-white caption only. 50–55yo guy in his suburban kitchen with the actual Sermorelin vial. DIVERGES from ghost-mannequin product hero source.",
      "result_url": "https://d8j0ntlcm91z4.cloudfront.net/user_361p62HPCBdauQFCzhL10l6gOQO/hf_20260512_143922_ca6608a3-1673-41d5-9715-af88daea9d0f.png",
      "local_path": "static-4-biological-age-sermorelin.png",
      "job_uuid": "ca6608a3-1673-41d5-9715-af88daea9d0f",
      "medias_used": [
        {"kind": "style", "source": "Motion CDN: SermAgeBetterLiveStronger winner (https://motionaccountassets.blob.core.windows.net/.../69e2897de23fb80927ffa361/image.jpg)"},
        {"kind": "product", "source": "data/refs/products/lp-sermo-product-hero.jpg (Higgsfield media_id 8a5ab71c-d68e-4225-9b44-a49a179b32fc)"}
      ],
      "generated_at": "2026-05-12T14:39:22Z"
    }
  ]
}
